🎙Tune-In To OOH Insider On Spotify🎙

Search Every Episode Ever

May 18, 2023

3 Years Later: Catching Up With Brian Rappaport, Founder of Quan Medi…

Connect with Brian Rappaport , Founder and CEO of Quan Media Group here. See the Lemon Perfect campaign with Jalen Hurts in their 2023 campaign. See the Tubi campaign here . See the Bombas campaign here . Key Moments Industry...

Episode page
May 11, 2023

The $40B Mailbox: Unleashing Automation and Technology on Direct Mail…

Today’s guest is Dennis Kelly . Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry. Dennis talks about the importance of closing the loop and ...

Episode page
May 4, 2023

The Concrete Canvas: The Impact of Environment on Consumer Behavior w…

Today’s guest is Benjamin Fishlock . Benjamin is the Head of Client Strategy at Global Street Art , a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art cultu...

Episode page
April 27, 2023

Maximizing OOH Campaigns with Technology: Insights from Eric Kubischt…

Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO an...

Episode page
April 20, 2023

Web3 For Dummies: Bringing OOH Into The Metaverse with Jason Shuster,…

Tim Rowe interviews Jason Shuster , Co-founder and COO of BizzTech.io a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion ...

Episode page
April 13, 2023

Alchemy in the Real World: Connecting With Real People In The Real Wo…

Tim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for …

Episode page
March 30, 2023

Unlocking the Value of Transit Advertising: A Discussion with Interse…

In this episode, host Tim Rowe interviews Chris Grosso , CEO of Intersection Media , about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit adve...

Episode page
Dec. 1, 2022

Audio + OOH?! Find Out How To Make The Combo Work Together w/ Stew Re…

On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home. Oxford Road is a performance audio advertis...

Episode page
Nov. 4, 2022

The Las Vegas Deep Dive with Jeremie Watkins, CEO of Spotlight Outdoor

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip. Spotlight Outdoor Advertising is an enterprise leader in out-of-ho...

Episode page
Oct. 27, 2022

Airport Advertising Masterclass with Demetria Wideman Executive Vice …

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go. ReachTV is a linear short-form television network designed ...

Episode page
Oct. 22, 2022

Excelling eCommerce Conversion w/ Will Haire, Founder of BellaVix

On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace. BellaVix is a performance-driven, marketplace management agency that helps direct...

Episode page
Sept. 8, 2022

Transparency and Automation in OOH w/ Mehul Mandalia Co-founder and H…

Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market. Moving Walls is an international media technology group specializing in OOH planning, buying, and m...

Episode page
Aug. 26, 2022

Everyone Needs Billboards! w/ Shane Hutton, Founder of Billboard4Me.c…

Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams. Billboard4Me.com is a service that offers billboards to the general public. These...

Episode page
Aug. 18, 2022

The Ultimate OOH Sales Guide w/ Kevin Gephart, OOHSalesFaster.com

On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH , shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, ...

Episode page
June 9, 2022

NIL Opportunities (And Beyond!) w/ Deanna Berry, Chief Operating Offi…

We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influence...

Episode page
May 26, 2022

Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook…

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences. Mobilads is a data-driven advertising platform...

Episode page
May 5, 2022

Building Brand Trust with Local Communities ft. Evan Brandoff Co-Fou…

Evan Brandoff, CEO & Co-Owner of LeagueSide, chats about why and how brands can connect with local communities through youth sports leagues. LeagueSide is the nation’s leading community sports sponsorship platform. They make ...

Episode page
April 28, 2022

Episode 101 - The OOH Journey w/ Kristy Schlepp

We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity. Outdoor Nat...

Episode page
April 21, 2022

OOH Insider Turns 100! Back to the start w/ James Heller, CEO of Wrap…

Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home adv...

Episode page
April 14, 2022

Episode 099 - Creative Over Everything w/ Wes Frick

The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successfu...

Episode page
April 7, 2022

Episode 098 - Answering 'What is Programmatic DOOH?', Once And For Al…

It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs. DO...

Episode page
March 31, 2022

Episode 097 - Place-based Marketing w/ Mary Perrella

Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the...

Episode page
March 24, 2022

Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media

Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences. BOLDSITE Media, is a destination media company that creates bo...

Episode page
March 17, 2022

Episode 095 - "A DigiVan and an NFT walk into a pub" w/ Jess Fitzpatr…

Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them. Buyers and Sellers Media PLC is an out-of-home media who...

Episode page