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OOH Insider

OOH Insider

Welcome to OOH Insider, the first podcast for media and marketing executives that dives deep into the world of Out of Home (OOH) advertising, and highlights how it can be leveraged as a scalable advertising channel for any company and in every use case.

Our guests are industry experts who share their insights on how to quantify the impact of OOH advertising and provide advice on how to invest confidently in it as a scalable advertising channel.

Join us as we explore the technologies and strategies to help you quantify the impact of OOH advertising and continue testing all of the amazing superpowers that OOH has to offer any brand.


What is a DSP and Why it Matters: Understanding the Significance of Demand-Side Platforms in Programmatic and Full-Stack OOH Advertising

March 15, 2023

What Is A DSP And Why Does It Matter? Let’s start by breaking down what a DSP is and why it’s relevant. DSP is short for demand-side platform. This is the literal interface used by marketers to deploy ads. This …

Everyone Is A DSP. Even You.

Feb. 28, 2023

This concept was initially mentioned in this episode in case you want to check it out https://www.theoohinsider.com/669730/12327510-is-this-the-compromise-for-great-creative-episode-99-recap-of-wes-frick-of-wes-frick-design …

Is This The Compromise For Great Creative? Episode 99 Recap Of Wes Frick of Wes Frick Design

Feb. 25, 2023

Go back and check out the original conversation with Wes here https://www.theoohinsider.com/669730/10433048-episode-099-creative-over-everything-w-wes-frick and connect with him on LinkedIn at https://www.linkedin.com/in/wes…

The Layered Approach to Measuring Out-of-Home Advertising

Feb. 18, 2023

Okay, buckle up. This one is going to be a deep dive into Measurement.   From tip to tail, we’re going to set a foundation for ongoing conversations about quantifying the impact of OOH. And here’s the thin…

Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake.

Feb. 12, 2023

Check out the Google Analytics Academy here: https://analytics.google.com/analytics/academy/ And learn more about Flowcode here: https://www.flowcode.com/ If you'd like an intro to my contact at Flowcode, feel free to email …

The Programmatic Primer 101 - Episode 98 Recap Of Brooke Ermogenis, Founder of DOOHX.io

Jan. 31, 2023

Listen to the original episode here: https://www.theoohinsider.com/669730/10392726 Learn about the advent of advertising on the internet and the very first banner ad: https://www.theatlantic.com/technology/archive/2017/04/th…

Digital Marketing Secrets Of The Real World - Episode 97 Recap Of Mary Perrella, VP, Media & Marketing, Vengo Labs

Jan. 25, 2023

Head over to LinkedIn to connect with Mary here https://www.linkedin.com/in/maryperrella/ and check out the original conversation here https://www.theoohinsider.com/669730/10349006-episode-097-place-based-marketing-w-mary-pe…

Do You Love To Win Or Hate To Lose? Depending Which...It Could Be Costing You Business.

Jan. 20, 2023

Oren Klaff - Flip The Script https://www.amazon.com/Flip-Script-Getting-People-Think-ebook/dp/B07MPTXZ59/ref=sr_1_1?keywords=oren+klaff+flip+the+script&qid=1674221696&s=digital-text&sr=1-1 Looking for your next job in OOH? S…

From Buyer To Builder - Episode 096 Recap Of Bob Johns, Founder of Boldsite Media

Jan. 18, 2023

Make sure to connect with Bob on LinkedIn at https://www.linkedin.com/in/bob-johns-2079634/ and check out some of the Boldsite Media highlights on their Instagram at https://www.instagram.com/boldsite_media/?hl=en Original E…

Recent Blog Posts

What is a DSP and Why it Matters: Understanding the Signif…

Learn what a DSP is and why it matters in advertising. Explore the different types of DSPs and how they compete for the long tail in the OOH industry.

The Layered Approach to Measuring Out-of-Home Advertising

Learn How to Take a Holistic Approach to Measuring OOH Advertising. Discover how to go beyond the cookie-cutter approach when measuring Out-of-Home adver…

About the Host

Tim RoweProfile Photo

Tim Rowe

Host of OOH Insider | VP, Innovation at ODN

When I started OOH Insider, I never thought it would reach anyone beyond the sales office in Eastern Pennsylvania where I was the "digital marketing guy" falling in love with the underdog qualities of OOH and all of the secret superpowers it holds.

Since then, the show has reached 84 countries and 1,527 unique cities around the world. Our guests have graciously shared, and our listeners continue to grow the show by sharing new content and concepts with colleagues clients.

Together, we've created the first platform for media and marketing executives focused on creating alchemy in the real world. With more than 150 episodes and counting, the launch of OOHired.com (the first free career marketplace for OOH), and so much more, OOH Insider has become a part of my being and hopefully becomes a part of your life too, whether as a part of your daily battle plan or for coming up with that big, new-idea.

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