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3 Years Later: Catching Up With Brian Rappaport, Founder of Quan Media Group
Future Measurement Startups

3 Years Later: Catching Up With Brian Rappaport, Founder of Quan Media Group

Brian opens the hood on what its like working with some of the hottest brands in the world, like - Gopuff, Zelle, Bombas, and Tubi. We talk about how brands are better positioned today than ever before to stay true to their identity not only as they scale, but at scale, and how to do that by finding the right partners to collaborate with. I share a story in the first few minutes of the conversation about how I grabbed a bottle of water the other day and instantly thought to myself “this feels like a brand Quan should be working with” and when I text Brian a picture of the bottle with a note that they seemed great for Quan, his reply was “haha we actually are working with them” and I want to call out why that is significant. It is one thing to sell advertising to brands. It is another to be a brand yourself.

The $40B Mailbox: Unleashing Automation and Technology on Direct Mail w/ Dennis Kelly, CEO of Postalytics

The $40B Mailbox: Unleashing Automation and Technology on Direct Mail w/ Dennis Kelly, CEO of Postalytics

Today’s guest is Dennis Kelly . Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry. Dennis talks about the importance of closing the loop and ...

The Concrete Canvas: The Impact of Environment on Consumer Behavior with Benjamin Fishlock, Head of Client Strategy @ Global Street Art

The Concrete Canvas: The Impact of Environment on Consumer Behavior with Benjamin Fishlock, Head of Client Strategy @ Global Street Art

Today’s guest is Benjamin Fishlock . Benjamin is the Head of Client Strategy at Global Street Art , a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art cultu...

Maximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of Lucit
Innovation

Maximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of Lucit

Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO an...

Web3 For Dummies: Bringing OOH Into The Metaverse with Jason Shuster, Co-Founder of Bizztech

Web3 For Dummies: Bringing OOH Into The Metaverse with Jason Shuster, Co-Founder of Bizztech

Tim Rowe interviews Jason Shuster , Co-founder and COO of BizzTech.io a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion ...

Alchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of Union
Measurement Startups

Alchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of Union

Tim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for se...

Unlocking the Value of Transit Advertising: A Discussion with Intersection Media CEO, Chris Grosso
DOOH Transit Street Furniture Measurement

Unlocking the Value of Transit Advertising: A Discussion with Intersection Media CEO, Chris Grosso

In this episode, host Tim Rowe interviews Chris Grosso , CEO of Intersection Media , about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit adve...

Audio + OOH?! Find Out How To Make The Combo Work Together w/ Stew Redwine, VP Creative Services at Oxford Road

Audio + OOH?! Find Out How To Make The Combo Work Together w/ Stew Redwine, VP Creative Services at Oxford Road

On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home. Oxford Road is a performance audio advertis...

The Las Vegas Deep Dive with Jeremie Watkins, CEO of Spotlight Outdoor

The Las Vegas Deep Dive with Jeremie Watkins, CEO of Spotlight Outdoor

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip. Spotlight Outdoor Advertising is an enterprise leader in out-of-ho...

Airport Advertising Masterclass with Demetria Wideman Executive Vice President Growth of ReachTV

Airport Advertising Masterclass with Demetria Wideman Executive Vice President Growth of ReachTV

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go. ReachTV is a linear short-form television network designed ...

Excelling eCommerce Conversion w/ Will Haire, Founder of BellaVix

Excelling eCommerce Conversion w/ Will Haire, Founder of BellaVix

On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace. BellaVix is a performance-driven, marketplace management agency that helps direct...

Transparency and Automation in OOH w/ Mehul Mandalia Co-founder and Head of Product at Moving Walls

Transparency and Automation in OOH w/ Mehul Mandalia Co-founder and Head of Product at Moving Walls

Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market. Moving Walls is an international media technology group specializing in OOH planning, buying, and m...

Everyone Needs Billboards! w/ Shane Hutton, Founder of Billboard4Me.com and TastyAd

Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams. Billboard4Me.com is a service that offers billboards to the general public. These...

The Ultimate OOH Sales Guide w/ Kevin Gephart, OOHSalesFaster.com

The Ultimate OOH Sales Guide w/ Kevin Gephart, OOHSalesFaster.com

On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH , shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, ...

NIL Opportunities (And Beyond!) w/ Deanna Berry, Chief Operating Officer | McWhorter Capital Partners | McWhorter Media Group

NIL Opportunities (And Beyond!) w/ Deanna Berry, Chief Operating Officer | McWhorter Capital Partners | McWhorter Media Group

We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influence...

Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook, CEO and co-founder of mobilads

Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook, CEO and co-founder of mobilads

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences. Mobilads is a data-driven advertising platform...

Building Brand Trust with Local Communities ft. Evan Brandoff  Co-Founder / CEO of Leagueside (now TeamSnap)

Building Brand Trust with Local Communities ft. Evan Brandoff Co-Founder / CEO of Leagueside (now TeamSnap)

Evan Brandoff, CEO & Co-Owner of LeagueSide, chats about why and how brands can connect with local communities through youth sports leagues. LeagueSide is the nation’s leading community sports sponsorship platform. They make ...

Episode 101 - The OOH Journey w/ Kristy Schlepp

Episode 101 - The OOH Journey w/ Kristy Schlepp

We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity. Outdoor Nat...

OOH Insider Turns 100! Back to the start w/ James Heller, CEO of Wrapify

OOH Insider Turns 100! Back to the start w/ James Heller, CEO of Wrapify

Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home adv...

Episode 099 - Creative Over Everything w/ Wes Frick

Episode 099 - Creative Over Everything w/ Wes Frick

The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successfu...

Episode 098 - Answering 'What is Programmatic DOOH?', Once And For All!

Episode 098 - Answering 'What is Programmatic DOOH?', Once And For All!

It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs. DO...

Episode 097 - Place-based Marketing w/ Mary Perrella

Episode 097 - Place-based Marketing w/ Mary Perrella

Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the...

Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media

Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media

Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences. BOLDSITE Media, is a destination media company that creates bo...

Episode 095 -

Episode 095 - "A DigiVan and an NFT walk into a pub" w/ Jess Fitzpatrick

Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them. Buyers and Sellers Media PLC is an out-of-home media who...

Episode 094 - Back Office Automation w/ Author & Sandline CFO Glenn Hopper

Episode 094 - Back Office Automation w/ Author & Sandline CFO Glenn Hopper

On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age , dives into back-office automation, private equity versus venture capital...

Episode 093 - Interactive Content & The Shark Experience w/ Nick Haggard

Episode 093 - Interactive Content & The Shark Experience w/ Nick Haggard

We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to ...

Episode 092 - Automotive Brand Awareness w/ Matt Raymond

Episode 092 - Automotive Brand Awareness w/ Matt Raymond

It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage yo...

Episode 091 - CEO of Tiger Party Rafale Chang

Episode 091 - CEO of Tiger Party Rafale Chang

We are back from our hiatus! And boy did we come back with a huge show! As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED formats. In this episode of...

Episode 090 - The Lead Machine w/ Jeanne Hopkins

Episode 090 - The Lead Machine w/ Jeanne Hopkins

Jeanne Hopkins, Chief Revenue Officer at OneScreen, joins us this week to chat about OneScreen’s goal to support supply and demand-side partners and grow their businesses. Takeaways How can you as a company look bigger than y...

Episode 089 - Uniting An Industry w/ Becky Smith

Episode 089 - Uniting An Industry w/ Becky Smith

Get ready for a super interesting episode this week! Becky Smith, Enterprise Manager at IBOUSA, discusses how we can unite as an industry and secure a seat at the table. IBOUSA is a networking group of independent business op...

Episode 088 - Standing Out with Quality Content

Episode 088 - Standing Out with Quality Content

In this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home. SignBird is an out-of-home service ...

Episode 087 - BONUS! Hot Takes w/ Noah Peshkopia

Episode 087 - BONUS! Hot Takes w/ Noah Peshkopia

"No one has ever taken photo in front of a Facebook ad" - Tim Rowe Bonus content from last week! Listen in to get some behind-the-scenes content of some real, raw, and truthful takes on Out of Home. Noah Peshkopia, Geopath ce...

Episode 086 - Tim Rowe's Path to OOH  w/ Noah Peshkopia

Episode 086 - Tim Rowe's Path to OOH w/ Noah Peshkopia

A change up this episode! Instead of being the interviewer, Tim becomes the interviewee! Noah Peshkopia, Geopath Certified student at Centenary University, switches things up on this episode of OOH Insider. Get the inside sc...

Episode 085 - Programmatic 101 w/ Adam Malone of Screenverse (Part 2!)

Episode 085 - Programmatic 101 w/ Adam Malone of Screenverse (Part 2!)

On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home. Screenverse is a specialized provider of ad management and monetization for digital...

Episode 084 - American Made Matters w/ Don Rongione of Bollman Hat Company

Episode 084 - American Made Matters w/ Don Rongione of Bollman Hat Company

“A shorter journey; a healthier planet; more jobs in the USA. Buy an American product today.” In this episode of OOH Insider, Don Rongione, President and CEO of Bollman Hat Company, educates us on the importance of buying Ame...

Episode 083 - Maximizing Revenue w/ Adam Malone of Screenverse (Part 1)

Episode 083 - Maximizing Revenue w/ Adam Malone of Screenverse (Part 1)

On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge on industry disruption and building a startup. Screenverse is a specialized provider of ad management and monetization f...

Episode 082 - Interview w/

Episode 082 - Interview w/ "The Billboard Boys" Producer Frank Petka

During the 1980s recession, unemployment and mortgage rates were at a high. Billboard Boys , directed by Pat Taggart, is a documentary based on the radio contest turned international phenomenon in Allentown, PA. Three men wer...

Episode 081 - The Trojan Billboard w/ Garrett Crenshaw & David Oakley

Episode 081 - The Trojan Billboard w/ Garrett Crenshaw & David Oakley

Out of Home at its finest in this episode! Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard that has ...

Episode 080 - Dynamic Digital for Automotive w/ Gina Gordon of Lucit

Episode 080 - Dynamic Digital for Automotive w/ Gina Gordon of Lucit

Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing....

Episode 079 - AdStash w/ Douglas Lusted

Episode 079 - AdStash w/ Douglas Lusted

We have an awesome episode this week! Douglas Lusted, CEO at AdStash, joins Tim to discuss how businesses and entrepreneurs can benefit from digital screen advertising. AdStash is an adtech platform that helps businesses of a...

Episode 078 - Build Your OOH Social Media Presence w/ Michael Palatnek

Episode 078 - Build Your OOH Social Media Presence w/ Michael Palatnek

Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence. Phoenix Social is a social media agency that helps brands build their brand presence a...

Episode 077 - Joe Quattrone: Building A Brand That Adapts and Thrives

Episode 077 - Joe Quattrone: Building A Brand That Adapts and Thrives

On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market. The Sasha Group is...

Episode 076 - Neil Sweeney on Consumer Data Deception

Episode 076 - Neil Sweeney on Consumer Data Deception

What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder and CEO of Reklaim, on the impact of data privacy and the future of data as we know it in marketing today...

Episode 075 - Sign O' The Times featuring Robert Landau & Peter Spirer

Episode 075 - Sign O' The Times featuring Robert Landau & Peter Spirer

On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip , and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ ...

Episode 074 - Simplifying Billboard Advertising with Shane Hutton

Episode 074 - Simplifying Billboard Advertising with Shane Hutton

Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, t...

Episode 073 - Yanick Déry and the #IAMOOH Movement

Episode 073 - Yanick Déry and the #IAMOOH Movement

We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign. The #IAMOOH campaign is duel purposed as a billboard advertisement ...

Episode 072 - The Motorized OOH Revolution Part 2 | Ryan Bricklemyer, Octopus Interactive

Episode 072 - The Motorized OOH Revolution Part 2 | Ryan Bricklemyer, Octopus Interactive

Part 2 of our Octopus Interactive double-header! Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how to drive memorable brand awareness with their ride-share advertising network. ...

Episode 071 - The Motorized OOH Revolution Part 1 | Cherian Thomas, Octopus Interactive

Episode 071 - The Motorized OOH Revolution Part 1 | Cherian Thomas, Octopus Interactive

We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during tran...

Episode 070 - Nick Entwistle, The Secret To Viral Adverts & One Minute Briefs

Episode 070 - Nick Entwistle, The Secret To Viral Adverts & One Minute Briefs

Nick Entwistle, Founder of the One Minute Briefs joins us this week on OOH Insider! He shares his secret to creating an engaging ad through simplicity and a restricted timeline. One Minute Briefs promote brands and causes thr...

Episode 069 - Brian Fitzgibbons on Reaching the Active Affluent

Episode 069 - Brian Fitzgibbons on Reaching the Active Affluent

In this episode of OOH Insider, Brian Fitzgibbons, CEO & Co-Founder of VenueX, discusses venue screen locations and how to influence the most people. VenueX provides OOH youth sports venue promotion and advertising solutions ...