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A quick update on what's new around here and some things you may have missed...

A quick update on what's new around here and some things you may have missed...

Blogs I mentioned: OOH Exchange Rates/Carfax For OOH Links I mentioned: Layne Cox, Startup CMO https://www.theoohinsider.com/layne-cox/ Jason Shuster, Metaverse as a Service https://www.theoohinsider.com/metaverse/ Benjamin F...

Measurement Part One: The Value Equation of Physical Media
Measurement

Measurement Part One: The Value Equation of Physical Media

Follow along with the blog series on OOH measurement here: Part I https://www.theoohinsider.com/blog/oohmeasurement-part1/ Part 2 https://www.theoohinsider.com/blog/oohmeasurement-part2/ Want to stay on the cutting edge? Subs...

Breakthrough! The Official OAAA/Geopath Conference Recap with Adam Malone, David Weinfeld, and Amanda Dorenberg
Innovation OAAA/Geopath COMMB DOOH Future

Breakthrough! The Official OAAA/Geopath Conference Recap with Adam Malone, David Weinfeld, and Amanda Dorenberg

Jam packed with completely candid feedback, insights, and perspective on this year’s conference. Recorded on location at the Screenverse penthouse in Nashville with Adam Malone (President and co-founder of Screenverse), David...

See You In Nashville! (And What's Coming Starting 3/30)
OAAA/Geopath

See You In Nashville! (And What's Coming Starting 3/30)

Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oohinsiderdaily.com/subscribe

Everyone Is A DSP. Even You.
Innovation

Everyone Is A DSP. Even You.

This concept was initially mentioned in this episode in case you want to check it out https://www.theoohinsider.com/669730/12327510-is-this-the-compromise-for-great-creative-episode-99-recap-of-wes-frick-of-wes-frick-design a...

Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake.
Measurement

Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake.

Check out the Google Analytics Academy here: https://analytics.google.com/analytics/academy/ And learn more about Flowcode here: https://www.flowcode.com/ If you'd like an intro to my contact at Flowcode, feel free to email m...

Do You Love To Win Or Hate To Lose? Depending Which...It Could Be Costing You Business.

Do You Love To Win Or Hate To Lose? Depending Which...It Could Be Costing You Business.

Oren Klaff - Flip The Script https://www.amazon.com/Flip-Script-Getting-People-Think-ebook/dp/B07MPTXZ59/ref=sr_1_1?keywords=oren+klaff+flip+the+script&qid=1674221696&s=digital-text&sr=1-1 Want to stay on the cutting edge? Su...

OOH Loses A Legend, OOH Insider Loses A Friend - A Tribute To Andrea Messimer-Henley

OOH Loses A Legend, OOH Insider Loses A Friend - A Tribute To Andrea Messimer-Henley

Love you more, Auntie Dre. If you're able to support the education fund for Andrea's daughter, please visit: https://www.gofundme.com/f/andrea-messimer-henley Want to stay on the cutting edge? Subscribe to the Insider Daily B...

A Big Win From The Past 4 Weeks

A Big Win From The Past 4 Weeks "Off" And Day One Of A New Chapter

The LinkedIn Challenge I Referred To: https://www.linkedin.com/feed/update/urn:li:activity:7008785168232534017/ Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oo...

How Can Commercial Real Estate Data Unlock Growth For OOH From Digital-First Brands?

How Can Commercial Real Estate Data Unlock Growth For OOH From Digital-First Brands?

The LinkedIn Live Event Replay I mentioned can be seen here: https://www.linkedin.com/posts/troweactual_linkedin-live-event-targeted-offline-activity-7004148588104536064-uNsz And if you'd like to reference my show notes from ...

A FREE Career Marketplace For Only OOH?!

A FREE Career Marketplace For Only OOH?!

Start writing your next chapter at oohired.com And to get a job opening listed, please contact me via the LinkedIn page here: https://www.linkedin.com/company/91537034 Want to stay on the cutting edge? Subscribe to the Inside...

Closing Bell Update!

Things I said would be in the show notes during the show... My LinkedIn - Connect with me or send me a DM! https://www.linkedin.com/in/troweactual/ The Targeted Offline Marketing LinkedIn Event on 12/1 @ 1:30 EST https://www....

Review Your Work Because Recency Matters And...Does Your Discovery Call Suck?

Raf Chang/Times Square Episode https://www.theoohinsider.com/669730/10087074-episode-091-ceo-of-tiger-party-rafale-chang Matt Raymond/Automotive Episode https://www.theoohinsider.com/669730/10124892-episode-092-automotive-bra...

Post-OneScreen.ai Update: What's Next?

My Personal LinkedIn https://www.linkedin.com/in/troweactual/ My Email outofhomeinsider@gmail.com OOH Insider LinkedIn https://www.linkedin.com/company/oohinsider LinkedIn Live Event https://www.linkedin.com/video/event/urn:l...

Gen Z and the TikTok Takeover

Gen Z and the TikTok Takeover

Did you know that 63% of Gen Z are using ad blockers? And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts ...

Another Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)

Another Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)

Start on YouTube right at the live product demo part by clicking here: https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539s For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Acce...

Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)

Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)

How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please ...

Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?

Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-n...

$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?

$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/...

Attribution Is Killing Your Strategy!

Attribution Is Killing Your Strategy!

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Attribution Is Killing Your Strategy https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-stra...

Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In California?

Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In California?

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... U.S. Supreme Court denies review of reversal of California AB5 injunction https://www.logisticsmgmt.com/article/u.s._suprem...

What Do These Retail Media Network Predictions Mean For Place-Based Media And Customer Loyalty?

What Do These Retail Media Network Predictions Mean For Place-Based Media And Customer Loyalty?

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/ Supply Chain Impacts, ...

Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Under...And New Consumer Behavior Insights

Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Under...And New Consumer Behavior Insights

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you s...

How & Why Travel Advertising May Withstand The Recession

How & Why Travel Advertising May Withstand The Recession

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html Want to stay on t...

What do recent Google searches reveal about the recession? And how can you prepare?

What do recent Google searches reveal about the recession? And how can you prepare?

Article Referenced: Global Insights Briefing: Preparing for financial uncertainty https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/ Your Motionworks Marketing Minute data nug...

F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against driver and supply chain shortages with truck side advertising.

F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against driver and supply chain shortages with truck side advertising.

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign https://www.mediapost.com/publications/article/375136/soulcycle-ceo-e...

Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For Now.

Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For Now.

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Levi's Beyond Yoga Opens First Store https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-st...

Pizza, Pizza! Big News For Volta EV and...can someone just build this for OOH?!

Pizza, Pizza! Big News For Volta EV and...can someone just build this for OOH?!

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Little Caesars Becomes The NFL's Official Pizza https://www.mediapost.com/publications/article/374983/little-caesars-become...

What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headlines...

What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headlines...

TikTok Reveals Platform Strategy At Cannes https://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/ Amazon's $30 Billion Advertising Business Debuts at Cannes https://www.adweek.com/brand-marketi...

Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That Are Off? And Facebook Gets Sued, Again

Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That Are Off? And Facebook Gets Sued, Again

Ad Market Expands For 15th Month, Continues To Decelerate https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headlin...

The Power of OOH for Streaming Platforms & The Online Ad Platform We Should Model

The Power of OOH for Streaming Platforms & The Online Ad Platform We Should Model

We Know a Little Bit More About Netflix’s Advertising Plan https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html Video streaming platforms return to splurge on outdoor advertising https://www.livemin...

Sports Betting, The Economy and Ad Spend, and a New Startup Emerges

Sports Betting, The Economy and Ad Spend, and a New Startup Emerges

From Globe Street... New Fed Numbers Show Zero GDP Growth at Best globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403 From Legal Sports Report... Data Shows Sp...

The Recession Ahead and How to Prepare

The Recession Ahead and How to Prepare

Articles cited: Inflation in America may be even worse than thought https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought Consumer spending declines in May amid high inflation...