100% attribution in marketing analytics is a myth. Here's why: - Customer journeys are not linear. - Multiple touchpoints contribute to decisions. - Emotions drive purchases, not just ads. Accepting complexity gives you clearer insights. Get the entire conversation here - https://www.theoohinsider.com/phoenix #dtcbrands #dtcmarketing #oohadvertising
With cookies crumbling and walled gardens growing, tracking ROI gets tricky. Half of your marketing may work, but which half? And how does it work together? Which pieces of creative are over-performing? Which ones need to be retired? All of this and more with #d2cmarketing expert and @AdBeacon CEO, @Phoenix…
More than 200 hours of expert insights. Get the Stanford MBA of #oohadvertising at https://www.theoohinsider.com/
As creatives, we dream in vivid colors and grand narratives. In business, those dreams must translate into black-and-white numbers. Alchemy is the ability to merge the artist's vision with the analyst's insight. Harmony in this duality bridges the gap between imagination and income and @AdBeaconCEO @Phoenix Ha knows a thing…
The internet has democratized opportunity. You could be discovered from a viral tweet, a blog post, or a YouTube video. The key is to 'test out loud' and build in public. Your next big break could come from someone who stumbles upon your work. Share your journey, someone is watching...…
Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works.…
AI Workflows for Content Creators and Growth Marketing Welcome to the efficiency revolution, content creators! 🚀 In this video, I'm pulling back the curtain on how I leverage AI-enabled workflows, specifically with Swell AI, to reclaim valuable hours on every podcast release. Not only does this time-saving technique streamline my…
Welcome, content creators! 🎥 In this video, I'll reveal the powerful strategy I use to distribute an impressive amount of content while focusing on just one primary source— my podcast, OOH Insider. Despite the niche subject of billboards and outdoor advertising, I've managed to create HUGE impact with just one…
Welcome, content creators! Ever wondered how creators like Alex Hormozi and Gary Vee consistently produce THOUSANDS of pieces of content per week? Don't have a huge team and want to DIY or do more on a budget? Then this is for you. In this video, I unveil the secrets behind…
In this comprehensive tutorial, I'll walk you through the step-by-step process of setting up a short-form vertical video template using Veed. This template will revolutionize your content creation process, making it super-efficient and saving you valuable time. 🕒 Timestamps: 0:00 Introduction to Veed Short Form Vertical Video Template 0:14 Navigating…
Welcome back, content creators! In this tutorial, I'll guide you through the process of turning your Loom videos into finished, polished content using Veed. If you followed my previous tutorial on creating templates in V.io for short-form video content, this is the next step in optimizing your content creation workflow.…
Embark on a journey to supercharge your content distribution with Repurpose.io! 🔄 In this tutorial, I guide you through the process of scheduling multiple posts on any platform within a single day. Whether you're repurposing short-form or long-form video content, Repurpose.io is a game-changer. 🕒 Timestamps: 0:00 Introduction to Repurpose.io…
Unlock the secrets of efficient Pinterest automation with this tutorial on scheduling multiple posts a day! Join me as I navigate through unique workloads, managing different playlists and experimenting with the Pinterest font – the most fun part of it all. In this step-by-step walkthrough, I'll demonstrate how to set…
In this tutorial, I walk you through my efficient content creation workflow using Swell and Opus, showcasing how I quickly generate YouTube clips for maximum engagement. From grabbing keywords and links to utilizing Opus for clipping, I'll guide you step by step. Watch as I share my process of scoring…
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the…
Marketers relying solely on dashboards to understand customers are like captains navigating ships just by instruments, without ever looking at the sea. Being able to navigate by the instruments is important, but it's just as important to be able to read the landscape. To see what's actually going on, to…
Delayed gratification is a powerful skill in life; it's also crucial in brand building and customer acquisition. You plant, you nurture, you wait. If you're only focused on the harvest, you'll miss the process that leads to it. Hear from @JeremiahPrummer, Founder of @KnoCommerce on which questions to ask your…
We're going under the hood of the media-buying decision-making, the down and dirty of measuring what matters, and how OOH advertising continues to emerge as a performance/growth channel. And there's no better way to kick it off than with @JeremiahPrummer, CEO of @KnoCommerce, the customer insights platform powering more than…
Great marketers understand the long-tail impact of advertising: - Immediate: Direct response, clicks, conversions - Mid-term: Recall, increased searches and direct visits - Long-term: Brand building, word of mouth, organic growth You're playing a long game. Design your strategies to predictably win, over and over and over. Hear from @JeremiahPrummer,…
Struggling to separate the signal from the noise in your marketing attribution? How do you bridge the gap between tracking marketing dollars and understanding the full buyer's journey? How can qualitative insights, like post-purchase surveys, be turned into quantitative insights that drive growth? What strategies can you use to measure…
Building a brand is like baking a cake - It takes the right mix. Too many eggs, not enough cake mix, and well...that's a weird cake. By using multiple channels, businesses can create a well-rounded marketing strategy...errr cake... that leads to more...cake - conversions and higher ROI. Here are 5…
Post-purchase surveys aren't just about feedback—they're marketing gold. Ask the right questions, and you’ll uncover the psychographics of 'Why people buy', leading to laser-focused ad copy and product development. Ask the right questions to understand their journey, and tailor your marketing to address their concerns and exceed expectations. And get…
Most people try to be perfect. But the world is full of Imperfections. And that's what makes it interesting. So embrace what makes you unique. There's power in doing your best, even if it's not perfect. It's the difference between thriving and just surviving. And it's worthy of being broadcast…
Word of mouth is the most powerful form of "advertising, yet it's the hardest to measure and even harder to create. Why? Trust. When someone you trust recommends a product, no newsfeed ad, or email newsletter can compete with that level of influence. Focus on making products so good, they…