Marketers relying solely on dashboards to understand customers are like captains navigating ships just by instruments, without ever looking at the sea.
Being able to navigate by the instruments is important,
but it's just as important to be able to read the landscape.
To see what's actually going on,
to ride the waves yourself.
How do you do that at scale?
How does #d2cmarketing and #ecommerce overcome challenges in understanding the overall media mix?
Especially when it includes hard to measure tactics like TV, Radio, and OOH!
Find out...
Get the whole conversation at 🎧
https://www.theoohinsider.com/jeremiahmeasures
