Being '100% digital' doesn't make you smart, it makes you vulnerable. You become over-optimized for digital marketing. Diversify your allocation for a healthier mix and actual growth. Don't put all your tires in one garage. #automotivemarketing #automotiveindustry
In this episode of the Dealer Talk (https://dealertalk.io/) podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing…
Your dealership’s marketing strategy should answer one simple question: Where’s my audience’s attention? The real world is more targeted than the internet. And underpriced. And misunderstood. And that's your opportunity - Arbitrage of knowing what others don't.
Relying solely on digital marketing is like having a car that only turns right - it might feel efficient at first, but you'll just end up going in circles. Car dealerships are local pillars in the community and especially need the grassroots community engagement element for sustainable growth. Digital makes…
Are future car dealerships going to be expansive VR showrooms where the test drive happens in a high-tech simulator? Or will we just Uber everywhere, making car ownership obsolete? The future of consumer mobility is excitingly uncertain. So here's my modest take. Worth what ya paid 😉
In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies…
Hey, Car Dealers! Don't trap yourself in measuring success on a cost-per-car model 🚫 Have you thought about the overall cost of acquiring a customer relative to their lifetime value AS your customer? The cost-per-car advertising model? It’s stuck in the past and you know it too. Here's your permission…
The biggest life changes are often unexpected. I went from selling cars to hosting a Top 20 Apple Podcast about #oohadvertising Life is unpredictable, embrace it. Let your story unfold and evolve. Lean in.
In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. Select your favorite podcast player…
In this episode, OOH Insider Host Tim Rowe (https://www.linkedin.com/in/troweactual/) , appears on the Prompt Jockey (https://www.promptjockeys.ai/) podcast hosted by Joe DiRico (https://www.theoohinsider.com/guests/joe-dirico/) . The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.…
OOH advertising captures more marketing spend from small businesses than any other medium. Why? Because it offers accessibility, local relevance, and a physical presence that builds trust. We call that "Instant Grassroots Credibility" OOH is the ultimate native ad platform for creating instant grassroots credibility at scale. Trust is the…
How to get more local leads for your billboard business and have your best year yet! 🤐 Running self-promos and targeted local Meta/IG ads could be the ultimate growth hack for your local media company in 2024. Show off the power fo your ultimate in Authority & Awareness Networks And…
Would Google run a billboard company by focusing on short-term dividends or long-term growth? Let's play a game... If Google ran a billboard company, would they monetize instantly and focus on profits? Or would they give away free billboards to local businesses and brands, dominate the market, and then cash…
Becoming 'The Plug' means living rent-free in the minds of your perfect prospects: Stay relevant. Show up consistently. Add value. Create remarkable experiences. Give without expectation. You'll become top of mind. Be granted authority. And with distribution? A platform.
All 27 NYC Times Square Spectacular Digital Billboards Light Up To Tell The Story of Jesus Christ 🌟 He is the reason for the season, the only begotten son of the one true God. Merry Christmas 🎄
Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this…
Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this…
Wonka Movie on Boldsite Media American Dream Mall Place-based Media DOOH 🍭
🚨 Cash Flow Crisis Alert! 💸 The Troubling State of Payments in the Market 📉 💔 It's time to address the elephant in the room – the late payment schedules that are adding to the challenges of these tough financial times. 🌐💰 🔍 What's Happening: ✅ Late Payments Becoming the…
🚀 Brace for Impact! 📈✨ Get ready for a Revolutionary Shift in Online Ad Growth Forecast – the game is about to change! 🌟💻 📊 What's on the Horizon? ✅ Recession in Online Advertising ✅ New Trends Reshaping the Digital Landscape ✅ Strategies to Maximize Your Ad Impact ✅ How…
What's the buzz about "The Long Tail"? Oh just 45% more budget than the Top 100 spenders... But I digress. 🔗 What's the Buzz About? ✅ Cost-Effective Visibility ✅ Localized Branding for Every Niche ✅ Boost Foot Traffic and Online Engagement ✅ Amplify Your Unique Selling Proposition 🏆 Why OOH…
Have you considered building a local or regional sales team? Ready to make a lasting impact in your region? Discover the power of Marketing Automation and build a strong media sales footprint effortlessly! 📈💻 🔗 Why Marketing Automation? ✨ Streamline Your Sales Process ✨ Target Your Audience Effectively ✨ Boost…
Ready to take your networking game to the next level? 🚀 Unlock Success Through Local Meetups! 🌐✨ 🔗 Boost Your Business Network: Connect with like-minded individuals, share insights, and explore collaboration opportunities that can elevate your business to new heights by connecting your customers with one another. 🚀 Whether you're…
✈️🦌 Experience holiday magic with our CGI-generated OOH campaign for @emirates! Watch as festive reindeer take the reins, pulling the iconic Emirates plane for a magical takeoff. ✨🌟 Celebrate the season with enchanting moments in the sky! 🎄🛫 #EmiratesMagic #FestiveTakeoff #CGI