We're going under the hood of the media-buying decision-making, the down and dirty of measuring what matters, and how OOH advertising continues to emerge as a performance/growth channel.
And there's no better way to kick it off than with @JeremiahPrummer, CEO of @KnoCommerce, the customer insights platform powering more than 3,000 global #dtcbrands
Jeremiah's team analyzes more than 125,000,000 post-purchase survey questions from the online retail community that generates 15% of global retail via #ecommercemarketing
We talk about how to measure
'Hard to Measure' channels like:
TV 📺
Radio 📻
And OOH 🚚
And what the customer journey looks like
when you go beyond the dashboard.
