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Gen Z and the TikTok Takeover
Did you know that 63% of Gen Z are using ad blockers? And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts ...
Another Day Another DSP...But This Time - It's Apple 🍎 And How To Cli…
Start on YouTube right at the live product demo part by clicking here: https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539s For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Access The articles I referenced today are... https://digiday.com/media/ap…
Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)
How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please ...
Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It M…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/ Microsoft to…
$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-repor…
Attribution Is Killing Your Strategy!
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Attribution Is Killing Your Strategy https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-stra...
Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... U.S. Supreme Court denies review of reversal of California AB5 injunction https://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunction Geopath Tap…
What Do These Retail Media Network Predictions Mean For Place-Based M…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/ Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges https://www.retailt…
Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Und…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points... https://fetchrewards.onelink.me/vvv3/referraltext?code…
How & Why Travel Advertising May Withstand The Recession
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html Like learning abo...
What do recent Google searches reveal about the recession? And how ca…
Article Referenced: Global Insights Briefing: Preparing for financial uncertainty https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/ Your Motionworks Marketing Minute data nug...
F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against …
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign https://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html As SPAC craze fizzles, Lamar punts on …
Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Levi's Beyond Yoga Opens First Store https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676 Busted! Five Myths About Retail Media https://www.…
Pizza, Pizza! Big News For Volta EV and...can someone just build this…
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Little Caesars Becomes The NFL's Official Pizza https://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&…
What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headli…
TikTok Reveals Platform Strategy At Cannes https://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/ Amazon's $30 Billion Advertising Business Debuts at Cannes https://www.adweek.com/brand-marketing/amazons-30-billion-advertising-business-debuts-at-cannes/ There’s less …
Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That…
Ad Market Expands For 15th Month, Continues To Decelerate https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg Lamar …
The Power of OOH for Streaming Platforms & The Online Ad Platform We …
We Know a Little Bit More About Netflix’s Advertising Plan https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html Video streaming platforms return to splurge on outdoor advertising https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoo…
Sports Betting, The Economy and Ad Spend, and a New Startup Emerges
From Globe Street... New Fed Numbers Show Zero GDP Growth at Best globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403 From Legal Sports Report... Data Shows Sports Betting Advertising Blitz Has Massive Scope https://www.legalsportsre…
The Recession Ahead and How to Prepare
Articles cited: Inflation in America may be even worse than thought https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought Consumer spending declines in May amid high inflation https://www.thedenverchannel.com/news/national/consumer-spending-declines…