March 13, 2024

The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency

Show Notes

There are more than 4.4M sites hosted on Shopify.

Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑

Why does it matter?

Because media money drives interest. Interest drives intent.
And intent shows up as bricks or clicks - store visits or web visits.

Imagine 9 out of every 10 customers who walked into your brick-and-mortar store turning around and walking out before buying or even talking to anyone.

Would you consider that a success? Of course not.

Deloitte Insights 📰

"A staggering 70% of consumers admit that a slow-loading website negatively affects their willingness to make purchases from online retailers"

A delay of 1-3 seconds in page load time increases the likelihood of a bounce by 32%.

As the delay increases to five seconds, the bounce rate jumps to 90%.

This means that 9 out of every 10 customers will leave the site if it takes five seconds to load.

Now consider the opening question..."Why does it matter?"

Find out:

1) How the scam works 😲
2) How to identify if you or someone you're working with has been duped 🧐
3) Why it matters to anyone responsible for driving traffic 📈

What does site speed and media mix say about YOUR brand?

00:10:55-00:11:05 - "If it takes that long to load, I'm thinking personally..."Ah, you know, they're advertising on a billboard. They're old school. They're not quite online-ready." So they're not cool. In my mind. I'm going to go get this brand.

How much is a slow site costing?

00:17:29-00:17:40 - "A page load time goes from one to three seconds? The probability of a bounce increases by 32%."

Click-and-Mortar - How are offline retail and DTC most similar?

00:52:18-00:52:29 - "How quickly is someone coming to greet me? How friendly are they? How quickly are they asking me the right questions to get me moving towards the right part of the store? How effectively are they building rapport as we're walking to that area of the store? How's their eye contact? It's just all these, it's like the, you know, speeds version of, you know, how quickly are they relaying the information to me and not rambling random"

Search 'OOH Insider' wherever you enjoy fine podcasts or directly, here: https://www.theoohinsider.com/shopifyspeedscam

Get in touch with Lukas here: