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Target audience insight has never been more powerful. Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that...

Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times. And if you've been around...

Being an entrepreneur will teach you a lot of things. It teaches you how to lead, how to find opportunity, and how to constantly be adapting to the world around. Jean-Paul Gedeon is an entrepreneur who has all of that …

The term "Gamechanger" gets used a little too often these days. In fact, it's becoming kinda like YOLO (which died way too young, ironically). Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway sh...

Coming into the Out of Home industry from digital marketing can feel a little bit like being in a foreign country where you don't speak the language. But as in life, you either adapt and overcome or get swallowed up. …

Have you ever seen a 3D billboard? You know, a 35 foot Great White Shark that looks like it is going to attack right off the side of a billboard? Well if you thought Sharknado was scary, then you may …

What does it mean to be 'authentic'? No, serious question here. What does it mean? To some, being 'authentic' is the mirage we create for superficial consumption. You know the ones, where everything seems to just be going rig...

Inside of politics, everyone has their favorite candidate but for millions of Americans that consider themselves 'Independent', they are looking for a candidate who aligns with their values. How will they find that candidate?...

The value of a business' database may very well be the entire value of a company. "That's ludicrous!" you may say. "Is it?" may say I. If every piece of your business was suddenly gone and you needed to restart, …

Watch the video on YouTube here: https://youtu.be/dlfUdqWu9rA Cheap, Fast and Good...pick 2! Have you ever had a client who wanted to pay less? Ever have one who told you all about the "guy who is willing to do it for …

Do you advertise? If so, you've probably had a campaign just flat out NOT work. Have you ever wondered why? 🤔 ❓Was it the targeting? Was it the message? ❓Was it the creative? ❓Would you like to know BEFORE it's …

Do you work with car dealers? Are YOU a car dealer? Dane Saville knows a thing or two about working with A LOT of car dealers. He knows how to make things work better. He knows how to fix what …

Does your business invest in advertising? If so, you'll want to tune in to this episode! It happens all of the time... A business jumps into a big campaign, the creative is great and we're all over the radio. We …

LINK TO THE YOUTUBE RECORDING: https://youtu.be/JfPvoJkf9A4 Wondering how the 2020 Election is going to impact YOUR business? If so, you can't afford to miss this episode. We take a historical look at the economy during elect...

This one is, you guessed it, all about hiring. If your organization is in need of staffing up, you'll want to pay attention closely. The 3 Secrets I go over today will absolutely overhaul how effectively (and efficiently!) yo...

Do you want to write more service business? Are you running at maximum capacity and want to increase the value of your average RO? Maybe you have bunches of unapplied time and need to drive service? Perhaps you're a brand-new...

I'm just as frustrated as you. "Digital Experts" have you spending more than ever to sell the same number of cars...or worse, less - and that's just ridiculous. The fact of the matter is, it isn't hard to grow marketshare …

This could be the key to UNLOCK your best year ever! At the intersection of... 📣 WORD OF MOUTH BLVD and 😎SPOKESPERSON AVE ...is a 14' by 48' display with YOUR Influencer on it. Big, bright and beautiful doing 3 …

On this episode, we're talking all about advertising for Cannabis. From Medical Marijuana to Recreational Use, this 🤑multi-billion dollar💵 market continues to present boundless opportunity but often comes with its own hurdles...

We take a deep-dive into how a modern foodhall used traditional Out of Home Advertising, combined it with a turn-key Online strategy, and came up with a recipe for 48% MORE foot traffic. Connect with me on LinkedIn at: https:...

Wrapping vehicles as a way to advertise isn't a new concept. BUT doing it in a way that creates measurable conversion definitely is. Wrapify helps brands to disrupt markets with expert execution and an original reimagination ...