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July 1, 2022

Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Und…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you s...

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June 29, 2022

How & Why Travel Advertising May Withstand The Recession

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html Check out all 4.5...

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June 28, 2022

What do recent Google searches reveal about the recession? And how ca…

Article Referenced: Global Insights Briefing: Preparing for financial uncertainty https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/ Your Motionworks Marketing Minute data nug...

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June 25, 2022

F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against …

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign https://www.mediapost.com/publications/article/375136/soulcycle-ceo-e...

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June 24, 2022

Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Levi's Beyond Yoga Opens First Store https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-st...

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June 22, 2022

Pizza, Pizza! Big News For Volta EV and...can someone just build this…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Little Caesars Becomes The NFL's Official Pizza https://www.mediapost.com/publications/article/374983/little-caesars-become...

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June 22, 2022

What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headli…

TikTok Reveals Platform Strategy At Cannes https://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/ Amazon's $30 Billion Advertising Business Debuts at Cannes https://www.adweek.com/brand-marketi...

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June 20, 2022

Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That…

Ad Market Expands For 15th Month, Continues To Decelerate https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headlin...

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June 17, 2022

The Power of OOH for Streaming Platforms & The Online Ad Platform We …

We Know a Little Bit More About Netflix’s Advertising Plan https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html Video streaming platforms return to splurge on outdoor advertising https://www.livemin...

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June 16, 2022

Sports Betting, The Economy and Ad Spend, and a New Startup Emerges

From Globe Street... New Fed Numbers Show Zero GDP Growth at Best globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403 From Legal Sports Report... Data Shows Sp...

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June 16, 2022

The Recession Ahead and How to Prepare

Articles cited: Inflation in America may be even worse than thought https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought Consumer spending declines in May amid high inflation...

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June 9, 2022

NIL Opportunities (And Beyond!) w/ Deanna Berry, Chief Operating Offi…

We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influence...

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May 26, 2022

Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook…

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences. Mobilads is a data-driven advertising platform...

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May 16, 2022

Not an episode, but an Out-of-(Home)-Office message...

See you in Marco Island! Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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May 5, 2022

Building Brand Trust with Local Communities ft. Evan Brandoff Co-Fou…

Evan Brandoff, CEO & Co-Owner of LeagueSide, chats about why and how brands can connect with local communities through youth sports leagues. LeagueSide is the nation’s leading community sports sponsorship platform. They make ...

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April 28, 2022

Episode 101 - The OOH Journey w/ Kristy Schlepp

We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity. Outdoor Nat...

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April 21, 2022

OOH Insider Turns 100! Back to the start w/ James Heller, CEO of Wrap…

Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home adv...

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April 14, 2022

Episode 099 - Creative Over Everything w/ Wes Frick

The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successfu...

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April 7, 2022

Episode 098 - Answering 'What is Programmatic DOOH?', Once And For Al…

It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs. DO...

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March 31, 2022

Episode 097 - Place-based Marketing w/ Mary Perrella

Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the...

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March 24, 2022

Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media

Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences. BOLDSITE Media, is a destination media company that creates bo...

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March 17, 2022

Episode 095 - "A DigiVan and an NFT walk into a pub" w/ Jess Fitzpatr…

Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them. Buyers and Sellers Media PLC is an out-of-home media who...

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March 10, 2022

Episode 094 - Back Office Automation w/ Author & Sandline CFO Glenn H…

On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age , dives into back-office automation, private equity versus venture capital...

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March 3, 2022

Episode 093 - Interactive Content & The Shark Experience w/ Nick Hagg…

We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to ...

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