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Dec. 16, 2022

Is Edison Interactive The Dark Horse Of DOOH?! And The F Word.

Check Out Edison Interactive Here: https://edisoninteractiveadmanager.com/ And Connect With Nick Here: https://www.linkedin.com/in/nick-haggard/ Also, the original episode can be heard here... Episode 93 - Nick Haggard - The ...

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Dec. 14, 2022

A Big Win From The Past 4 Weeks "Off" And Day One Of A New Chapter

The LinkedIn Challenge I Referred To: https://www.linkedin.com/feed/update/urn:li:activity:7008785168232534017/ Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Dec. 12, 2022

How OOH Can Help Car Dealerships Grow Market Share - Episode 93 Recap…

The link to the data episode that I referenced: https://www.theoohinsider.com/669730/11830794-how-can-commercial-real-estate-data-unlock-growth-for-ooh-from-digital-first-brands?t=0 And check out the original conversation wit...

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Dec. 7, 2022

How Can Commercial Real Estate Data Unlock Growth For OOH From Digita…

The LinkedIn Live Event Replay I mentioned can be seen here: https://www.linkedin.com/posts/troweactual_linkedin-live-event-targeted-offline-activity-7004148588104536064-uNsz And if you'd like to reference my show notes from ...

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Dec. 5, 2022

How OOH's Superbowl Moment Is Created (NYE Times Square) - Episode 92…

Raf Chang, CEO of Tiger Party Today’s episode is a recap of the conversation that I had with Raf Chang. Raf is the CEO at Tiger Party and even if you haven’t heard of Tiger Party, you’ve definitely seen their …

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Dec. 3, 2022

A FREE Career Marketplace For Only OOH?!

Start writing your next chapter at oohired.com And to get a job opening listed, please contact me via the LinkedIn page here: https://www.linkedin.com/company/91537034 Check out all 4.5 years of OOH Insider content at https:/...

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Dec. 1, 2022

Audio + OOH?! Find Out How To Make The Combo Work Together w/ Stew Re…

On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home. Oxford Road is a performance audio advertis...

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Nov. 30, 2022

Closing Bell Update!

Things I said would be in the show notes during the show... My LinkedIn - Connect with me or send me a DM! https://www.linkedin.com/in/troweactual/ The Targeted Offline Marketing LinkedIn Event on 12/1 @ 1:30 EST https://www....

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Nov. 29, 2022

Review Your Work Because Recency Matters And...Does Your Discovery Ca…

Raf Chang/Times Square Episode https://www.theoohinsider.com/669730/10087074-episode-091-ceo-of-tiger-party-rafale-chang Matt Raymond/Automotive Episode https://www.theoohinsider.com/669730/10124892-episode-092-automotive-bra...

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Nov. 28, 2022

Post-OneScreen.ai Update: What's Next?

My Personal LinkedIn https://www.linkedin.com/in/troweactual/ My Email outofhomeinsider@gmail.com OOH Insider LinkedIn https://www.linkedin.com/company/oohinsider LinkedIn Live Event https://www.linkedin.com/video/event/urn:l...

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Nov. 4, 2022

The Las Vegas Deep Dive with Jeremie Watkins, CEO of Spotlight Outdoor

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip. Spotlight Outdoor Advertising is an enterprise leader in out-of-ho...

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Oct. 27, 2022

Airport Advertising Masterclass with Demetria Wideman Executive Vice …

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go. ReachTV is a linear short-form television network designed ...

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Oct. 22, 2022

Excelling eCommerce Conversion w/ Will Haire, Founder of BellaVix

On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace. BellaVix is a performance-driven, marketplace management agency that helps direct...

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Oct. 18, 2022

Gen Z and the TikTok Takeover

Did you know that 63% of Gen Z are using ad blockers? And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic …

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Sept. 8, 2022

Transparency and Automation in OOH w/ Mehul Mandalia Co-founder and H…

Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market. Moving Walls is an international media technology group specializing in OOH planning, buying, and m...

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Aug. 26, 2022

Everyone Needs Billboards! w/ Shane Hutton, Founder of Billboard4Me.c…

Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams. Billboard4Me.com is a service that offers billboards to the general public. These...

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Aug. 18, 2022

The Ultimate OOH Sales Guide w/ Kevin Gephart, OOHSalesFaster.com

On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH , shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, ...

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Aug. 9, 2022

Another Day Another DSP...But This Time - It's Apple 🍎 And How To Cli…

Start on YouTube right at the live product demo part by clicking here: https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539s For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Acce...

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Aug. 2, 2022

Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)

How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please …

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July 17, 2022

Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It M…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-n...

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July 13, 2022

$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/...

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July 8, 2022

Attribution Is Killing Your Strategy!

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Attribution Is Killing Your Strategy https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-stra...

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July 7, 2022

Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... U.S. Supreme Court denies review of reversal of California AB5 injunction https://www.logisticsmgmt.com/article/u.s._suprem...

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July 2, 2022

What Do These Retail Media Network Predictions Mean For Place-Based M…

For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/ Supply Chain Impacts, ...

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