WHY SEPARATING CTV FROM DOOH MATTERS CTV vs. DOOH: Knowing the difference matters! CTV is your streaming content on smart devices, while DOOH lights up digital billboards in public spaces. Are you leveraging both? Content Adjacency: It's not just about where your ad appears, but what content it's next to.…
Rob O'Rourke giving the VIOOH team and JCDecaux their flowers. Check out the research we were discussing here: https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/
How much of DOOH is programmatic? And how does that compare globally? Check out the research here from VIOOH: https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/
What happens when you have the power to not only target audiences, but pair content to your ad to create a content-enriched experience to create relevant brand moments? Well, I guess we're going to find out... AdXact.io is solving for content adjacency in DOOH via pairing content + ads in…
Everyone wants to run their ads next to the right content. But how do you do that in DOOH in a way that makes sense to a CTV buyer? Stephen Brooks and AdXact may have found part of the answer...
Marketers are Shifting Budgets to Programmatic activations on DOOH - Why? What do YOU think is driving the growth of DOOH and Programmatic activation? Read the report here: https://www.martechcube.com/37-of-us-marketers-shift-ad-spend-from-digital-to-prdooh-campaigns/
THE ROAD TO LOMA 🔥 One-of-a-Kind Execution: The massive 33.5-foot Barrelman installations mounted on 20-foot containers at key Lagos locations (Oworonshoki, Ikoyi, and Victoria Island) drove talkability and curiosity! 📈 Immersive Visuals: Bold green and brown tones represented Jameson’s Irish heritage while backlit screens and die-cut visuals gave commuters instant…
THE ROAD TO LOMA 🚀 Outreach Intl Media Limited is flexing its muscle with their Moniepoint Roundabout Branding in the North of Nigeria! 🚀 Their innovative approach and standout strategies are reshaping the advertising landscape. Here’s how they’re making an impact: 🔥 Sequential Storytelling: Their static roundabout branding unfolds a…
THE ROAD TO LOMA EYE KONTACT LIMITED is bringing the heat while staying cool as ice. Their project for Sminorf Ice, Opebi showcases cutting-edge creativity and data-driven insights that take audience engagement to the next level. 🎯 Here’s how they’re making waves: 🔥 Unique Methodology: Turning consumer behavior data into…
Check out this highlight reel from our first-ever in-person experience. Mixer meets Podcast? Don't mind if we do. Powered by the great folks @ Placer.ai
This exclusive fan-made video combines the iconic visuals of Rihanna in Dior's latest partnership with breathtaking footage of the Times Square digital billboards. Created entirely bespoke by the videographer who captured the Times Square billboards, this piece merges the real-world digital ad with the original Dior TV spot to create…
⚖️ Explore the legal complexities and risks associated with guerrilla marketing, especially for Fortune 500 companies. Learn why, despite the allure of innovative and cost-effective campaigns, large corporations must navigate the potential for legal pitfalls carefully. Understand the importance of checks and balances in guerrilla marketing to avoid the costly…
Understand how user-generated content and personal recommendations contribute to brand credibility, but the most powerful method remains physical interaction with the product. Explore Red Bull’s innovative approach to seeding the market by creating the illusion of high demand through strategically placed empty cans near retail locations. This discussion offers insights…
👟 Check out the world of guerrilla marketing through the lens of Converse's successful street campaign. Learn how this cost-effective strategy effectively put products in the target customer's hands (errr on their feet?), embodying the disruptive and against-the-grain ethos of the brand. Explore the creative execution that transformed photos of…
This bad boy was mobile, cruising through Tokyo’s streets, spreading joy and Deadpool vibes. It’s a moving marvel (pun totally intended) that brought our anti-hero duo to the masses. Key Elements: Mobility: Bringing the ad to the people, one street at a time. Extended Reach: Cover more ground, capture more…
Overview: "Ventana do Sol" is a unique speakeasy located in the heart of Asunción, designed by Oniria\TBWA for Skol. This pop-up bar operates only when the sun is shining, offering a distinctive experience under the motto “Sunny Day; Skol Day.” Experience: During a specific time of day, sunlight activates a…
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond…
Discover how Shopify can empower small businesses to reach new heights of success. Unlock the secrets to scaling up from million-dollar stores to hundred-million-dollar powerhouses, securing your spot as the industry leader. Get the entire conversation here - https://www.theoohinsider.com/ai-media-buying/ #ShopifySuccess #ScalingUp #SmallBusinessGrowth #ECommerceRevolution #OnlineRetail #BusinessSuccess #EntrepreneurLife #DigitalTransformation #GrowthHacks #IndustryLeadership
Is Reddit the go-to platform for staying informed about business and technology? From its quick and organized format to its active communities, Reddit offers a wealth of information that surpasses traditional news sources. How to stay ahead of the game with the latest insights and discussions found on Reddit. Get…
What separates the winners and losers in in-store retail media? Join us as we dive into the world of retail media networks and uncover what sets them apart and learn valuable insights from industry experts and gain practical tips to elevate your retail game. Get the entire conversation here -…
Learn how to simplify and activate your brand's story by distilling impressions into accurate and trusted metrics. Discover how to measure success in the digital age and create a meaningful impact. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #BrandImpressions #DigitalMetrics #AccurateResults #TrustedMetrics #BrandSuccess #DigitalAge #MarketingStrategy #MeasurementMetrics #BrandActivation #DigitalImpact
What secrets do grocery store coupons hold? And how do they become a part of your shopping experience? Learn how coupons from various businesses can drive more foot traffic to shopping centers and increase the likelihood of returning to the grocery store. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #GroceryStoreCoupons…
Discover how marketers are gaining confidence in their strategies by correlating media and measuring their overall marketing spend. Learn how to establish a strong foundation and effectively track your results. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #MarketingStrategies #MediaCorrelation #MeasuringSuccess #MarketingSpend #MarketingAnalytics #DataDrivenMarketing #ROItracking #MarketingInsights #AdvertisingMetrics #MarketingMeasurement
How do you define the true value of in-store venues as advertising platforms? Learn about the challenges of measuring audience engagement and how to accurately calculate impression values and find out how in-store impressions contribute to a brand's overall marketing strategy. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #InStoreImpressions #AudienceEngagement…