Videos

What are the key factors behind the success of retail media networks and how do they drive profits for some retailers while leaving others behind? Join us as we explore the evolution of this industry and uncover valuable insights along the way. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #RetailMediaNetworks…

Discover how loyalty card participation drives customer insights and data richness. From industry giants like Kroger to niche warehouse clubs, explore the impact of scale and adoption on revenue. Uncover the key factors that attract buyers and shape revenue in this clip. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #CustomerInsights…

Everybody is talking about "First Party Data" but how can leveraging loyalty data give you a competitive edge and drive growth in retail media? Learn how 1PD is being used to analyze spending patterns, basket size, and other key metrics to make data-driven decisions. Find out how to maximize the…

Learn how to measure ad impressions using presence detection technology. Figure out how to detect a person in front of a screen, calculate dwell time, and determine the number of ads viewed. And leave with an understanding of the simple math behind ad impressions and explore different sensor technologies. Get…

Hear about how technology and first-party data from loyalty cards drive results in in-store retail media. How can retailers can maximize their revenue potential through insightful analytics and personalized marketing strategies? Find out. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #InStoreRetailMedia #FirstPartyData #LoyaltyCards #RetailAnalytics #PersonalizedMarketing #RevenueGrowth #RetailTechnology #DataDrivenInsights #RetailSuccess #MarketingStrategies

What is the driving force behind the booming retail media industry? And what is its impact on the advertising landscape? Explore the correlation between retail media and outcomes, the rise of monetizing in-store experiences, and the importance of first-party data in the age of privacy. Get the entire conversation here…

Discover the groundbreaking white paper that unveils the framework for quantifying the impact of in-store retail media and rethinking the currency of trade for advertisers. Join our experts, Dan Height from Placer AI and Paul Brenner from Vibonomics, as they lead us into the future of monetization and share valuable…

Discover how Kroger, a leading supermarket chain, revolutionized the in-store retail media atmosphere and shopper experience with meticulously curated music playlists. Learn about the impact of targeted music choices on customer satisfaction and engagement. Get the entire conversation here - https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ #KrogerMusic #InStoreExperience #CustomerEngagement #MoodEnhancingMusic #CuratedPlaylists #RetailRevolution #CustomerSatisfaction #SupermarketExperience #MusicForShoppers…

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and…

Discover the shared lessons learned from analyzing B3C app stores and marketplaces and what that means to winning in B2B. This clip is packed with insights and strategies for building a thriving B2C experience for B2B buyers. Whether you're in the Shopify ecosystem or not, this content is sure to…

What is the relationship of app rankings on consumer behavior and their willingness to pay? Explore the research findings that reveal a significant price difference between top-ranked and unranked apps. Understand the importance of app rankings in driving app downloads and revenue. Get the entire conversation here - https://www.theoohinsider.com/winning-the-shopify-app-store/ #AppRankings…

Learn how reviews and ratings impact your app's ranking on Google Play. Discover the negligible effect of the number of reviews and the substantial influence of average review ratings on your app's position. How do the secrets to improving your ranking and attracting more users carry over to YOUR business?…

Ever wonder what the significance of average review ratings has on app ranking positions? Learn how a rating increase from 4 to 5 can boost your position by almost 9 spots, resulting in a 20% jump in the top 50. Gain valuable insights and optimize your SEO strategy for B2B…

Join us as Cory Gill shares his groundbreaking research on the Shopify app store and reveals how he is applying those insights to his own startup. Gain valuable knowledge and strategies to boost your app's success and stand out in B2B marketplaces. Get the entire conversation here - https://www.theoohinsider.com/winning-the-shopify-app-store/ #ShopifyAppStoreSuccess…

What drives app rankings and what role does previous performance play in app success? Learn how the lag dependent variable model influences app rankings, boosting installs, reviews, and overall growth. Find out the secrets to early traction and gaining an advantage in the competitive app marketplace. Get the entire conversation…

We all know about B2C App Stores...but how are B2B App Stores different? Discover how to optimize your app's visibility and improve your rankings on the Shopify app store. Learn about the impact of keywords, copy, and other factors on your app's performance. Don't miss out on valuable opportunities to…

Discover the key to standing out in the competitive Shopify app store market. Learn how to optimize your app's keyword strategy to drive more organic traffic and increase downloads. Get the entire conversation here - https://www.theoohinsider.com/winning-the-shopify-app-store/ #AppStoreSuccess #KeywordOptimization #MobileAppMarketing #AppVisibility #OrganicDownloads #AppStoreDiscoverability #MobileAppStrategy #AppStoreRanking #PopUpKeyword #AppStoreSEO

Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested…

Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect (https://www.linkedin.com/in/breckerbrees/) , a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of…

Join us as we dive into the world of app store rankings, focusing on the unique B2B ecosystem of the Shopify App Store. - and what it means for B2B in a B2C world. Discover the first-ever analysis of its kind, uncovering the factors that impact rankings and uncovering untapped…

Discover how to leverage survey questions in pop-ups to gather valuable consumer insights. Learn how brands like Nike use this strategy to personalize their targeting, improve conversions, and build a loyal customer base. Get the entire conversation here - https://www.theoohinsider.com/winning-the-shopify-app-store/ #ConsumerInsights #SurveyQuestions #PersonalizationStrategy #TargetedMarketing #Conversions #CustomerEngagement #BrandStrategy #Nike #DataDrivenMarketing #LoyalCustomers

In this clip, Kyle Hunt and I discuss the significance of having a well-rounded sales team for your agency's growth and success. Learn why involving multiple team members, including the CEO and Head of Growth, can positively impact your sales process and overall operations. Get the entire conversation here -…

Discover why agencies are the secret to generating cash and building a successful portfolio. Learn from industry experts and discover the potential of this lucrative investment opportunity. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #AgencyInvestment #BusinessSuccess #CashGeneration #InvestmentOpportunity #IndustryExperts #BusinessGrowth #Entrepreneurship #FinancialFreedom #AgencyAssets #BuildingWealth

Discover the top 3 mistakes that agencies make when trying to scale their brands and become attractive acquisition targets. Leave with valuable insights and avoid these pitfalls to ensure successful growth. Get the entire conversation here - https://www.theoohinsider.com/exityouragency/ #ScalingBrands #AgencyMistakes #BrandAcquisition #BusinessGrowth #DTCecom #AgencyTips #ScalingStrategies #BrandDevelopment #BrandExpansion #AcquisitionTargets