Videos

How do Media Buyers think about, well, buying media? How do they approach business objectives by blending art and science? Get inside the mind of former Vayner Media buyer, and VP, Media at Markacy, Chris Rigas as he gives us the inside track on the Why, How, and What matters…

Top 10 Takeaways 📰 1. Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS. 2. Incrementality testing is critical to determining the true impact of different…

Dive into the heart of the HALO universe with this incredible 3D billboard featuring the legendary Master Chief, brought to you by Paramount+. Watch as science fiction becomes fan fiction on the streets, with cutting-edge technology that transforms a simple ad into an epic showcase of the HALO series. Whether…

How iOS 14.5 Wiped Out Entire Companies in The AdPocalypse of 2019 😱 (and how to avoid it this time) Horror stories from the trenches of iOS 14.5 - What can we learn? How do we protect consumer privacy while growing predictably scalable (see also: profitable) companies? Can we build…

Part II of our Measurement Track is a story about the Rise of the Phoenix and a masterclass on exactly how first-party data is leading the way for scaling hashtag#dtcbrands in a world where walled gardens continue getting higher while we watch the cookie crumble. Hear how Phoenix Ha went…

DTC Marketing Tips: Bridging the gap between your Creative Team and Paid Media Teams to Drive Growth Solve a problem people have and make it easy for people to pay you for solving it. How do you build a bridge between creative and paid media to build a brand that…

Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works.…

The power of first-party data is like having a direct line to your customer's thoughts. Leverage it well, and you can tailor experiences that not only delight but also convert like crazy 💲💲💲 Boost AOV and stop guessing at what customers want. With #dtcmarketing and #mediabuying expert, @AdBeaconCEO, @Phoenix Ha.…

First-party data isn't just a goldmine for privacy-focused marketing; it's a gold mine of buyer journey insights that can unlock groundbreaking insights about customer behavior. Create new hypothesis. Test hypothesis. Optimize feedback loop. Be the best at getting better. Get the entire conversation here - https://www.theoohinsider.com/phoenix #dtcbrands #dtcmarketing #oohadvertising

Going From... Paid Search to Director of Paid and Organic Social: Becoming a Founder, Phoenix Ha's Story Get the entire conversation here - https://www.theoohinsider.com/phoenix #dtcbrands #dtcmarketing #oohadvertising

100% attribution in marketing analytics is a myth. Here's why: - Customer journeys are not linear. - Multiple touchpoints contribute to decisions. - Emotions drive purchases, not just ads. Accepting complexity gives you clearer insights. Get the entire conversation here - https://www.theoohinsider.com/phoenix #dtcbrands #dtcmarketing #oohadvertising

With cookies crumbling and walled gardens growing, tracking ROI gets tricky. Half of your marketing may work, but which half? And how does it work together? Which pieces of creative are over-performing? Which ones need to be retired? All of this and more with #d2cmarketing expert and @AdBeacon CEO, @Phoenix…

More than 200 hours of expert insights. Get the Stanford MBA of #oohadvertising at https://www.theoohinsider.com/

As creatives, we dream in vivid colors and grand narratives. In business, those dreams must translate into black-and-white numbers. Alchemy is the ability to merge the artist's vision with the analyst's insight. Harmony in this duality bridges the gap between imagination and income and @AdBeaconCEO @Phoenix Ha knows a thing…

The internet has democratized opportunity. You could be discovered from a viral tweet, a blog post, or a YouTube video. The key is to 'test out loud' and build in public. Your next big break could come from someone who stumbles upon your work. Share your journey, someone is watching...…

Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works.…

AI Workflows for Content Creators and Growth Marketing Welcome to the efficiency revolution, content creators! 🚀 In this video, I'm pulling back the curtain on how I leverage AI-enabled workflows, specifically with Swell AI, to reclaim valuable hours on every podcast release. Not only does this time-saving technique streamline my…

Welcome, content creators! 🎥 In this video, I'll reveal the powerful strategy I use to distribute an impressive amount of content while focusing on just one primary source— my podcast, OOH Insider. Despite the niche subject of billboards and outdoor advertising, I've managed to create HUGE impact with just one…

Welcome, content creators! Ever wondered how creators like Alex Hormozi and Gary Vee consistently produce THOUSANDS of pieces of content per week? Don't have a huge team and want to DIY or do more on a budget? Then this is for you. In this video, I unveil the secrets behind…

In this comprehensive tutorial, I'll walk you through the step-by-step process of setting up a short-form vertical video template using Veed. This template will revolutionize your content creation process, making it super-efficient and saving you valuable time. 🕒 Timestamps: 0:00 Introduction to Veed Short Form Vertical Video Template 0:14 Navigating…

Welcome back, content creators! In this tutorial, I'll guide you through the process of turning your Loom videos into finished, polished content using Veed. If you followed my previous tutorial on creating templates in V.io for short-form video content, this is the next step in optimizing your content creation workflow.…

Embark on a journey to supercharge your content distribution with Repurpose.io! 🔄 In this tutorial, I guide you through the process of scheduling multiple posts on any platform within a single day. Whether you're repurposing short-form or long-form video content, Repurpose.io is a game-changer. 🕒 Timestamps: 0:00 Introduction to Repurpose.io…

Unlock the secrets of efficient Pinterest automation with this tutorial on scheduling multiple posts a day! Join me as I navigate through unique workloads, managing different playlists and experimenting with the Pinterest font – the most fun part of it all. In this step-by-step walkthrough, I'll demonstrate how to set…

In this tutorial, I walk you through my efficient content creation workflow using Swell and Opus, showcasing how I quickly generate YouTube clips for maximum engagement. From grabbing keywords and links to utilizing Opus for clipping, I'll guide you step by step. Watch as I share my process of scoring…