Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off…
What if every media publisher in the world came together to sell through ONE SSP? More working ad dollars. More profit for media companies. More take for ad tech. Chris Kane walks us through what a Programmatic Eutopia could look like.
We've added a new segment to OOH Insider! Every great guest conversation will now include highlights from the news. This week? Chris Kane, Jounce Media, and I talk about all things video.
Whether you're Netflix or a new DOOH network, making decisions about how you sell your inventory is fundamental to building a successful media company. NOT making decisions is also a decision. Which is right for you? DOOH vs CTV: The debate rages on.
What are the Top 10 publishers doing that #40-50 aren't? They're available for sale in more stores. That's it. You can buy them from more places. Distribution is the JTBD. But how do you think about those decisions and determine whether or not they're right for your company? Find out…
Is it "bait and switch"? DOOH vs CTV Understanding how a marketer thinks about $1 is fundamental to decision making for the entire value chain. Where do you stand?
The growing pool of inventory that isn't quite CTV and isn't DOOH...what is it?! How should marketers be thinking about it? How does ad tech solve for the bifurcation? As programmatic goes direct, how do you see this playing out? Weigh-in below.
Navigating Complexities in RTB Supply and Inventory Challenges "What is the ad product?" It can be really hard to understand what you're buying via programmatic pipes, so how do you make it easy for buyers to understand? Find out how Chris Kane, Jounce Media, is thinking about the relationship between…
Unlocking Supply Path Optimization for Smart Bidding in OpenRTB What is SPO and Why does it matter? Get the whole conversation here: https://www.theoohinsider.com/
TRANSPARENCY Is it a lose-lose scenario? Maybe. But it doesn't have to be. Find out how to lead the conversation about what your network is, the problems you solve, and how you create value for brands.
It's like a free sample of OOH Insider but the first 3 minutes of our conversation with Chris Kane, Jounce Media, where we learned all about how 92% of DOOH OpenRTB demand flows to 10 publishers and that 70% of the money comes from NON DOOH pipes. Ready to master…
How do duplicate auctions distort digital ad spend? Chris Kane, Jounce Media, breaks down the impact of auction duplication and how SPO is an ongoing focus towards resolving challenges like this.
Chris Kane, Jounce Media, breaks down: How Ad Networks Drive Revenue for Media Publishers
How Ad Tech Costs Impact Publisher Costs and Working Ad Dollars for Brands "In a perfect world, how should it work?" Honestly, never even considered this...
How does the money flow? Find out from Chris Kane, Jounce Media, as he breaks down the flow of programmatic ad dollars across omnichannel demand.
What is "SPO"? Supply Path Optimization What is it? Why does it matter? How does it effect me? Find out from Chris Kane, Jounce Media here:
Do you care about Open Auction demand? If so, you're going to want to grab a note pad and listen to this conversation with Chris Kane. Chris and his team at Jounce Media have studied the patterns and trends driving growth for the DOOH publishers capturing the most discretionary spend.…
"How are we going to handle inbound auctions for a CTV screen owned by a DOOH publisher?" The default matters most. Learn about how Supply Path Optimization is shaping the winners and losers of DOOH OpenRTB.
AVAILABILITY BIAS What is it? Why does it matter? And how are 10 DOOH publishers using it to capture 92% of all OpenRTB dollars? Find out from Chris Kane, Jounce Media here.
Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand…
In this episode of OOH Insider, Tim Rowe sits down with Chris Kane from Jounce Media to discuss the intricacies of Supply Path Optimization (SPO) in DOOH advertising. They tackle the challenges of RTB supply fragmentation, uncovering demand sources for DOOH inventory, and the winning strategies used by networks to…
Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io (https://www.adxact.io/) . They explore the importance of content adjacency in unlocking CTV dollars…
Why is Content Adjacency a solution for DOOH and capturing CTV dollars? Check out the first 2:40 of this week's episode with Robert O'Rourke and Stephen Brooks from AdXact.io where they're going after CTV dollars for DOOH via content adjacency and transparency. Get the whole conversation here: https://www.theoohinsider.com/dooh-ctv-content-adjacency
"From the living room to the waiting room" Gotta be honest, that was a good one. Thanks for being here Robo lol Oh AI transcription, you're not perfect but you are helpful...mostly. Get the whole conversation here: https://www.theoohinsider.com/dooh-ctv-content-adjacency