ESCAPE THE ECHO CHAMBER 🚀 What does selling cars have to do with getting sucked into the echo chamber? This. Put on your rocket shoes and get started here: https://www.theoohinsider.com/programmatic-primer/
GTM 101 Are you a premium buy? More of an efficiency play? Video? Static? Large format? Place-based? Does your network run content? What is the content? How is it sourced and curated? Making intentional decisions about your business as a DOOH publisher will be a competitive advantage so start today:…
PMP 101 Direct Sales + Programmatic Trading It's the playbook for brands and it's the way forward for publishers who want to win disproportionately to the market. So how are you thinking about your sales strategy and what brands want?
LARGE FORMAT IS STILL CHAMPION 3/4 DOOH dollars go to large format billboards 1/3 Programmatic DOOH dollars go to large format billboards Why? Bigger is better., Whether it's in a living room or on a stick in the ground - large format = premium. That trend is not going to…
CAN MARKETING OVERCOME THE LACK OF A SALES TEAM? Whether you've got a direct sales team or not, your GTM strategy matters more than you may realize. So can marketing overcome the absence of someone to tell your story? TBD, but probably not. Get in the conversation here: https://www.theoohinsider.com/programmatic-primer/
FOOTNOTES MATTER Do you know how the sausage is made? We thought it was important to give you a full breakdown on Programmatic DOOH revenue trends and how to prepare as a publisher for the road ahead. Get started here: https://www.theoohinsider.com/programmatic-primer/
OOH vs DOOH and SHARE OF WALLET - DOOH spend goes up - Share of wallet goes down - Programmatic trading becomes the default How do you prepare? Start planning today: https://www.theoohinsider.com/programmatic-primer/
HOW TO WIN PROGRAMMATIC SALES You have to grow faster than the industry if you want to stay competitive in DOOH. How will you do it? Direct sales vs Open auction Learn more: https://www.theoohinsider.com/programmatic-primer/
Is it $900M? Is it $1.3B? Someone told us that an executive of a DOOH SSP claimed Programmatic DOOH is set to "2X" over the next 12 months!"...but what does that even mean if they're not willing to make a high-conviction call on what the number is? Here's what we…
Are you willing to give up 20% of your pizza? Whether or not, here it comes. How are Programmatic DOOH trends going to impact your business? Find out here: https://www.theoohinsider.com/programmatic-primer/
What is the difference between trading programmatically and buying at the Open Auction? Find out. And find out why it's important for you as a DOOH publisher to understand here: https://www.theoohinsider.com/programmatic-primer/
Did you know? - Global ad spend has never been higher - DOOH channel spend continues to grow - But overall share of wallet is set to decline by 20% in the next 4 years Are you driving the trends? Or will the trend drive you? Take the first step…
Will your slice of the pie get smaller? It will if you don't decide your path now. For the first time in history more money has been spent on DOOH than OOH and that trend is not going to change. Why and How are Programmatic Trading changing DOOH & OOH…
How are the Programmatic DOOH dollars actually distributed? Find out. How are the Programmatic DOOH dollars actually distributed?
Is Programmatic DOOH 'Remnant Inventory'? It is if you're stuck in the echo chamber. Three Truths and a Buy: - DOOH spend is growing - Overall share of wallet is declining - Programmatic trading is the new standard So how do you get the buy? By understanding these truths and…
What is the Programmatic Publisher Primer? It's this. And if it's not on your list to watch/listen to this week? It should be. https://www.theoohinsider.com/programmatic-primer/
How much of DOOH is being traded programmatically? Does anyone really know? We think this will get you pretty darn close. $900M-1.3B depending on how you add it up.
You see them everywhere—those flashy billboards, screens in Ubers, mall kiosks, and more. But here’s the question: is DOOH the next big thing or just another shiny ad platform? In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential: 🧠Identity Crisis: Is it a…
Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding…
Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct…
Have feedback or a question? Text us! (https://www.buzzsprout.com/twilio/text_messages/669730/open_sms) Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off…
What if every media publisher in the world came together to sell through ONE SSP? More working ad dollars. More profit for media companies. More take for ad tech. Chris Kane walks us through what a Programmatic Eutopia could look like.
We've added a new segment to OOH Insider! Every great guest conversation will now include highlights from the news. This week? Chris Kane, Jounce Media, and I talk about all things video.
Whether you're Netflix or a new DOOH network, making decisions about how you sell your inventory is fundamental to building a successful media company. NOT making decisions is also a decision. Which is right for you? DOOH vs CTV: The debate rages on.