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Videos

Jan. 17, 2024

Decoding the Buyer's Journey 'Hard to Measure' Insights from Jeremiah Prummer, KnoCommerce

Struggling to separate the signal from the noise in your marketing attribution? How do you bridge the gap between tracking marketing dollars and understanding the full buyer's journey? How can qualitative insights, like post-purchase surveys, be turned into quantitative insights that drive growth? What strategies can you use to measure…

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Jan. 16, 2024

Ask this ONE Question every time you sell something #ecommerce #d2cmarketing insights

Building a brand is like baking a cake - It takes the right mix. Too many eggs, not enough cake mix, and well...that's a weird cake. By using multiple channels, businesses can create a well-rounded marketing strategy...errr cake... that leads to more...cake - conversions and higher ROI. Here are 5…

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Jan. 16, 2024

Unleashing the Power of Post Purchase Surveys for Marketing Success - DTC/ECOM Marketing Secrets 🤐

Post-purchase surveys aren't just about feedback—they're marketing gold. Ask the right questions, and you’ll uncover the psychographics of 'Why people buy', leading to laser-focused ad copy and product development. Ask the right questions to understand their journey, and tailor your marketing to address their concerns and exceed expectations. And get…

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Jan. 16, 2024

Embrace Your Imperfections and Thrive The Power of Doing Your Best 1

Most people try to be perfect. But the world is full of Imperfections. And that's what makes it interesting. So embrace what makes you unique. There's power in doing your best, even if it's not perfect. It's the difference between thriving and just surviving. And it's worthy of being broadcast…

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Jan. 16, 2024

DTC Marketing Secrets: Uncovering the Power of Word of Mouth Recommendations in Purchasing Decisions

Word of mouth is the most powerful form of "advertising, yet it's the hardest to measure and even harder to create. Why? Trust. When someone you trust recommends a product, no newsfeed ad, or email newsletter can compete with that level of influence. Focus on making products so good, they…

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Jan. 16, 2024

Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder...

Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer (https://www.theoohinsider.com/guests/jeremiah-prummer/) . Jeremiah highlights the need to go beyond tracking and…

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Jan. 16, 2024

Unlocking the Power of Word of Mouth A Game Changer for Brands

The age-old saying 'The best advertising is done by satisfied customers' is the cornerstone of direct-to-consumer marketing. Leverage it, amplify it, and turn happy customers into your brand’s evangelists. The most powerful marketing doesn't come from brands, but from the stories people tell each other about them. #dtcmarketing #ecommercebusiness #oohadvertising…

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Jan. 9, 2024

Dive into the Art of Blending Data and Human Insights - Non-Linear Secrets of Car Dealer Marketng

The world is non-linear. Data is linear. As a local car dealer, you need to know where the buyers live, work, play, and eat. Blend analytical and generative research methods to understand your audience’s tale. That's your roadmap to a successful offline ad campaign.

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Jan. 9, 2024

How OOH Advertising is Revolutionizing Auto Marketing: Unveiling the Golden Goose of 2024 🚗

In 2024, market share is the golden goose. Why? Because every local dealer's greatest competitor isn't their neighboring dealer, it's the anonymity fueled by the digital vortex. Break through or break down. And remember: Mind Share = Market Share From the @dealertalk podcast about how #oohadvertising works for #automotivemarketing and…

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Jan. 9, 2024

Exposed or Smart? Why Being '100% Digital' Might be Riskier Than You Think - Automotive Marketing

Being '100% digital' doesn't make you smart, it makes you vulnerable. You become over-optimized for digital marketing. Diversify your allocation for a healthier mix and actual growth. Don't put all your tires in one garage. #automotivemarketing #automotiveindustry

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Jan. 9, 2024

The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance ...

In this episode of the Dealer Talk (https://dealertalk.io/) podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing…

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Jan. 5, 2024

The Power of Targeted Data Outsmarting Competitors in Real World Marketing

Your dealership’s marketing strategy should answer one simple question: Where’s my audience’s attention? The real world is more targeted than the internet. And underpriced. And misunderstood. And that's your opportunity - Arbitrage of knowing what others don't.

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Jan. 5, 2024

The Pitfalls of Going "100% Digital" in Auto - How are you telling your story and building value?

Relying solely on digital marketing is like having a car that only turns right - it might feel efficient at first, but you'll just end up going in circles. Car dealerships are local pillars in the community and especially need the grassroots community engagement element for sustainable growth. Digital makes…

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Jan. 5, 2024

Are future car dealerships going to be VR showrooms where the test drive happens in a simulator?

Are future car dealerships going to be expansive VR showrooms where the test drive happens in a high-tech simulator? Or will we just Uber everywhere, making car ownership obsolete? The future of consumer mobility is excitingly uncertain. So here's my modest take. Worth what ya paid 😉

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Jan. 5, 2024

Dealer Talk Podcast

In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies…

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Jan. 5, 2024

Measuring automotive advertising on a cost per car metric vs overall cost to acquire customers

Hey, Car Dealers! Don't trap yourself in measuring success on a cost-per-car model 🚫 Have you thought about the overall cost of acquiring a customer relative to their lifetime value AS your customer? The cost-per-car advertising model? It’s stuck in the past and you know it too. Here's your permission…

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Jan. 5, 2024

From Car Sales to Billboard Podcaster - My Unexpected Journey To Having A Top 20 Apple Podcast

The biggest life changes are often unexpected. I went from selling cars to hosting a Top 20 Apple Podcast about #oohadvertising Life is unpredictable, embrace it. Let your story unfold and evolve. Lean in.

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Jan. 2, 2024

Prompt Jockeys: Not Your Grandpa's Billboard - Building a Real World Brand and a Personal Brand

In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. Select your favorite podcast player…

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Jan. 2, 2024

Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Mar...

In this episode, OOH Insider Host Tim Rowe (https://www.linkedin.com/in/troweactual/) , appears on the Prompt Jockey (https://www.promptjockeys.ai/) podcast hosted by Joe DiRico (https://www.theoohinsider.com/guests/joe-dirico/) . The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.…

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Jan. 1, 2024

The Long Tail and OOH

OOH advertising captures more marketing spend from small businesses than any other medium. Why? Because it offers accessibility, local relevance, and a physical presence that builds trust. We call that "Instant Grassroots Credibility" OOH is the ultimate native ad platform for creating instant grassroots credibility at scale. Trust is the…

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Jan. 1, 2024

How to get more local leads for your billboard business and have your best year yet!

How to get more local leads for your billboard business and have your best year yet! 🤐 Running self-promos and targeted local Meta/IG ads could be the ultimate growth hack for your local media company in 2024. Show off the power fo your ultimate in Authority & Awareness Networks And…

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Jan. 1, 2024

Google's Billboard Domination: Behind the Strategy - Long-Term Growth Over Short-Term Dividends

Would Google run a billboard company by focusing on short-term dividends or long-term growth? Let's play a game... If Google ran a billboard company, would they monetize instantly and focus on profits? Or would they give away free billboards to local businesses and brands, dominate the market, and then cash…

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Jan. 1, 2024

Why you want to become 'The Plug' and live rent-free in the mind of your perfect prospects!

Becoming 'The Plug' means living rent-free in the minds of your perfect prospects: Stay relevant. Show up consistently. Add value. Create remarkable experiences. Give without expectation. You'll become top of mind. Be granted authority. And with distribution? A platform.

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Dec. 24, 2023

All 27 NYC Times Square Spectacular Digital Billboards Light Up To Tell The Story of Jesus Christ 🌟

All 27 NYC Times Square Spectacular Digital Billboards Light Up To Tell The Story of Jesus Christ 🌟 He is the reason for the season, the only begotten son of the one true God. Merry Christmas 🎄

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