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Videos

Oct. 15, 2020

How did Wheaties start advertising their accidentally discovered cereal?

Did you know that Wheaties was an accidental discovery? It was and before they were known for being "the breakfast of champions", and having sports greats like Michael Jordan and Aaron Rodger on the box, they started out small - testing their advertising with minor league sports in the early…

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Oct. 14, 2020

How should OAAA and Geopath work better together to serve the industry?

This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…

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Oct. 12, 2020

OOH Insider - Episode 050 - Inc. 5000 Freestyle w/ Doug Cordova (Wrapify) & John Laramie (Project X)

This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…

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Oct. 12, 2020

Episode 050 - Inc. 5000 Freestyle with Doug Cordova (Wrapify) and John Laramie (Project X)

This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today. Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each…

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Oct. 7, 2020

How do art and advertising work together to create brand affinity in the real world?

Jonathan Gudai, CEO of Adomni Rob Anders, CEO of Niio Art In collaboration with Uber OOH. Brought to you by LED Truck Media -- ledtruckmedia.com Check out oohswag.com for your own OOH swag! #uberooh #adomni #niioart

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Oct. 7, 2020

How did Adomni and Uber come up with the idea of bringing Niio artwork to the tops of rideshare cars

Jonathan Gudai, CEO of Adomni Rob Anders, CEO of Niio Art In collaboration with Uber OOH. Brought to you by LED Truck Media -- ledtruckmedia.com Check out oohswag.com for your own OOH swag! #uberooh #adomni #niioart

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Oct. 7, 2020

OOH Insider - Episode 049 - Uber Art with Jonathan Gudai (Adomni) and Rob Anders (Niio Art)

Have you seen the exciting news from Uber? Art on top of rideshare cars on digital screens! Wait, what? Yeah, seriously...it's pretty cool and you should check it out. In fact, here's a link to do just that (this is the one we shared during the episode)... https://www.uberooh.com/art/ Pretty neat,…

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Oct. 7, 2020

Episode 049 - Uber Art with Jonathan Gudai (Adomni) and Rob Anders (Niio Art)

Have you seen the exciting news from Uber? Art on top of rideshare cars on digital screens! Wait, what? Yeah, seriously...it's pretty cool and you should check it out. In fact, here's a link to do just that (this is the one we shared during the episode)... https://www.uberooh.com/art/ Pretty neat,…

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Sept. 28, 2020

How to Launch a $ MILLION DOLLAR $ business with ZERO $0 marketing budget!

Chris Meade, Co-Founder and CMO of CROSSNET #advertising #oohadvertising #oohinsider

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Sept. 28, 2020

How can OOH do a better job helping startups, like CROSSNET, to understand OOH advertising?

Chris Meade, Co-Founder and CMO of CROSSNET #advertising #oohadvertising #oohinsider

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Sept. 28, 2020

OOH Insider - Episode 048 - CMO INSIGHT: Chris Meade, Co-Founder and CMO of CROSSNET

Chris Meade is the CMO and a Co-Founder of the exploding brand - Crossnet. Crossnet is the growingly popular 4 square volleyball game that can be found on the beach, in the backyard and in thousands of schools across the country. Chris Meade discusses how the startup initially went to…

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Sept. 28, 2020

Episode 048 - CMO INSIGHT: Chris Meade, Co-Founder and CMO of Crossnet

Chris Meade is the CMO and a Co-Founder of the exploding brand - Crossnet. Crossnet is the growingly popular 4 square volleyball game that can be found on the beach, in the backyard and in thousands of schools across the country. Chris Meade discusses how the startup initially went to…

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Sept. 27, 2020

How do you maximize revenue with your current resources?

Find out from Brian J. Esposito #oohinsider #advertising #oohadvertising

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Sept. 26, 2020

How good is U-HAUL advertising...good or bad or great?

This week Jason unpacks an ad about packing and unpacking your stuff. On a recent drive, helping a friend with a move, Jason saw an opportunity to disect the back of a U-HAUL truck. He breaksdown elements like... - Bringing your perfect customer to the "promise land" (how you can…

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Sept. 26, 2020

005 #TakeThatForData with Brian Faith - Brian breaksdown the 200,000 COVID death data

Brian breaksdown the recently released CDC update that 6% of all COVID deaths are 100% attributed to the virus. He discusses how the comorbidities are being measured for the other 94% and ultimately the excess deaths during the year of 2020. The CDC compares the average death rates, weekly, and…

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Sept. 26, 2020

How can you work with competitors to BOTH succeed?

Find out from Brian J. Esposito #oohinsider #advertising #oohadvertising

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Sept. 26, 2020

Episode 047 - Brian J. Esposito, How to Connect a Fragmented Industry

Brian J. Esposito is a serial entrepreneur and has built his legacy on being a value-added connector of people and companies. His holding company, Esposito Intellectual Enterprises, has helped grow and launch 150 companies and counting and he has created winning relationships with competitors because of his unique perspective on…

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Sept. 24, 2020

OOH Insider - Episode 047 - Brian J. Esposito, How to Connect a Fragmented Industry

Brian J. Esposito is a serial entrepreneur and has built his legacy on being a value-added connector of people and companies. His holding company, Esposito Intellectual Enterprises, has helped grow and launch 150 companies and counting and he has created winning relationships with competitors because of his unique perspective on…

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Sept. 18, 2020

How has the out of home industry responded to OneScreen.ai?

Today’s guest is Sam Mallikarjunan. Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens. Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call,…

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Sept. 18, 2020

You launched an industry disrupting startup in...6 months?!

Today’s guest is Sam Mallikarjunan. Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens. Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call,…

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Sept. 18, 2020

How do you go from Head of Growth at Hubspot Labs to OOH startup CEO?

Today’s guest is Sam Mallikarjunan. Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens. Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call,…

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Sept. 18, 2020

004 #TakeThatForData with Brian Faith - NFL Viewership - Up or down?

Brian talks about the return of the NFL, comparing multiple datasets, confirmation bias and the dangers of analysis paralysis. One of the dangers of over analysis is that it can compromise the perception of data and calls the validity into question. Brian talks about the FOX Game of the Week,…

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Sept. 18, 2020

How Progressive Insurance creates advertising that makes you laugh (and think)...

Do you like commercials? Most are annoying but some make us laugh. Join Jason as he reviews this Progressive Insurance ad about home ownership and home insurance. Jason points out that they use humor vs price to make people feel an emotion because we often buy with emotion and justify…

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Sept. 17, 2020

Episode 046 - Sam Mallikarjunan, CEO of OneScreen.ai

Today’s guest is Sam Mallikarjunan. Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens. Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call,…

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