Today’s guest is Sam Mallikarjunan. Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens. Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call,…
Brian talks about the return of the NFL, comparing multiple datasets, confirmation bias and the dangers of analysis paralysis. One of the dangers of over analysis is that it can compromise the perception of data and calls the validity into question. Brian talks about the FOX Game of the Week,…
Do you like commercials? Most are annoying but some make us laugh. Join Jason as he reviews this Progressive Insurance ad about home ownership and home insurance. Jason points out that they use humor vs price to make people feel an emotion because we often buy with emotion and justify…
Today’s guest is Sam Mallikarjunan. Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens. Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call,…
Today’s guest is Sam Mallikarjunan. Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens. Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call,…
Today’s guest is Martin Hering. Martin is the President of Entry Media, an Out of Home company that puts brands in the hands of their target audience. An entrepreneur, and pioneer, Martin has a classical wisdom about not only business, but life too and seeing as they are truly one…
Today’s guest is Martin Hering. Martin is the President of Entry Media, an Out of Home company that puts brands in the hands of their target audience. An entrepreneur, and pioneer, Martin has a classical wisdom about not only business, but life too and seeing as they are truly one…
Today’s guest is Martin Hering. Martin is the President of Entry Media, an Out of Home company that puts brands in the hands of their target audience with turnstile advertising. An entrepreneur, and pioneer, Martin has a classical wisdom about not only business, but life too and seeing as they…
Today’s guest is Martin Hering. Martin is the President of Entry Media, an Out of Home company that puts brands in the hands of their target audience. An entrepreneur, and pioneer, Martin has a classical wisdom about not only business, but life too and seeing as they are truly one…
Welcome to the first episode of ... "Anatomy of an Ad" I love ads. They come in all shapes, sizes, formats, and applications. But they all have the same goal, to elicit emotions. We buy with emotions, justify with logic. In "Anatomy of an Ad" we will dissect an ad…
Kathi Sharpe Ross, Founder of The Sharpe Alliance Author of RE:INVENT YOUR LIFE! Available here... https://bit.ly/30OoYsZ #advertising #oohadvertising #oohinsider
Kathi Sharpe-Ross, Founder of The Sharpe Alliance Author of RE:INVENT YOUR LIFE! Available here... https://bit.ly/30OoYsZ #advertising #oohadvertising #oohinsider
My favorite one thus far is about considering the sources of data. Whether it's political polling, COVID-19, or your fantasy football team make sure you have an understanding of where the data you're looking at is coming from. Connect with him on LinkedIn... https://www.linkedin.com/in/brianfaith/ Or email him directly at... bfaith@wrapify.com…
Today’s guest is Kathi Sharpe-Ross. Kathi is the author of RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? A step-by-step guide on reinventing yourself, your business and everything in between. A regular contributor to the Huffington Post, Thrive Global and industry conferences, Kathi is a sought-after speaker, workshop leader and…
Today’s guest is Kathi Sharpe-Ross. Kathi is the author of RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? A step-by-step guide on reinventing yourself, your business and everything in between. A regular contributor to the Huffington Post, Thrive Global and industry conferences, Kathi is a sought-after speaker, workshop leader and…
Today’s guest is Kathi Sharpe-Ross. Kathi is the author of RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? A step-by-step guide on reinventing yourself, your business and everything in between. A regular contributor to the Huffington Post, Thrive Global and industry conferences, Kathi is a sought-after speaker, workshop leader and…
This week, Brian unpacks some valuable insights, dispells some common myths and breaks down the cold hard truth about people being out and about in the world. Connect with him on LinkedIn... https://www.linkedin.com/in/brianfaith/ Or email him directly at... bfaith@wrapify.com And be sure to check out Wrapify at... https://www.wrapify.com/ #advertising #oohadvertising…
#TakeThatForData - A weekly video series highlighting how to use data to make more informed choices. This week I focused on the importance of perspective. Data can be easily misconstrued or misinterpreted. It's important to understand the frame of reference and and what exactly is being compared. Brian Faith is…
Gino Sesto, Founder of DASH TWO #advertising #oohadvertising #oohinsider
Gino Sesto, Founder of DASH TWO #advertising #oohadvertising #oohinsider
Today's guest is Gino Sesto, Founder of DASH TWO. DASH TWO is an award winning creative agency founded on the core value of truly helping clients and delivering value, rather than just negotiating media buys and generating some cookie-cutter creative. With services ranging from digital and out of home advertising,…
Today's guest is Gino Sesto, Founder of DASH TWO. DASH TWO is an award winning creative agency founded on the core value of truly helping clients and delivering value, rather than just negotiating media buys and generating some cookie-cutter creative. With services ranging from digital and out of home advertising,…
James Orsini, President of The Sasha Group #advertising #oohadvertising #oohinsider
James Orsini, President of The Sasha Group #advertising #oohadvertising #oohinsider