Welcome to OOH Insider: Where DOOH Meets AdTech!

Videos

Nov. 23, 2020

How did Alpine Media get started? (HINT: It's pretty awesome)

Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…

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Nov. 23, 2020

What sort of brands advertise on ski lifts and at ski resorts?

Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…

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Nov. 23, 2020

OOH Insider - Episode 055 - Nick Haggard, Alpine Media (Director of Sales)

Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…

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Nov. 23, 2020

Episode 055 - Nick Haggard, Alpine Media (Director of Sales)

Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers. Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet? How will travel restrictions impact the industry for brands…

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Nov. 16, 2020

What does OOH/Outdoor need to do to catch up to digital marketing channels?

When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…

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Nov. 16, 2020

How important is the platform and reporting cadence?

When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…

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Nov. 16, 2020

Why do you believe media should be measured independently?

When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…

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Nov. 16, 2020

OOH Insider - Episode 054 - Drew Jackson and Michael Steinberg, Getting to know StreetMetrics

When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…

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Nov. 16, 2020

Episode 054 - Drew Jackson and Michael Steinberg, Getting to know StreetMetrics

When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it. For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for…

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Nov. 12, 2020

How bad is ad fraud in Connected TV (CTV) advertising?

Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…

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Nov. 12, 2020

How does Education balance Availability for true marketshare growth in OOH?

Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…

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Nov. 12, 2020

How do Interest and Intent work together for OOH/display and Search Engine Marketing (SEM)?

Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…

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Nov. 10, 2020

OOH Insider - Episode 053 - Craig Benner (Accretive Media) on DOOH and Connected TV.

Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…

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Nov. 10, 2020

Episode 053 - Craig Benner (Accretive Media) on DOOH and Connected TV.

Craig Benner is back! Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry. Make sure to check out Accretive Media…

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Oct. 26, 2020

How is MilkMoney the Airbnb of billboards and out of home advertising and why does it matter?

MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…

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Oct. 26, 2020

How is MilkMoney helping out of home advertising grow marketshare with new brands and advertisers?

MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…

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Oct. 26, 2020

How does the MilkMoney app work for brands considering billboards and out of home advertising?

MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…

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Oct. 26, 2020

OOH Insider - Episode 052 - Sam Keywanfar, Founder & CEO of MilkMoney

MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…

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Oct. 26, 2020

Episode 052 - Sam Keywanfar, Founder & CEO of MilkMoney

MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation. By bringing together industry vendors of all sizes - big, small, independent and publicly…

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Oct. 22, 2020

How do you measure whether or not billboards actually work and drive marketing results?

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…

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Oct. 22, 2020

What is the biggest thing happening in OOH advertising right now?

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…

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Oct. 22, 2020

How Alice in Wonderland inspires Ian Dallimore's innovative mindset

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…

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Oct. 19, 2020

OOH Insider - Episode 051 - Ian Dallimore, VP of Digital & GM of Programmatic at Lamar Advertising

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…

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Oct. 19, 2020

Episode 051 - Ian Dallimore, VP of Digital & GM of Programmatic at Lamar Advertising Company

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company. Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the…

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