Videos

Jan. 25, 2023

Digital Marketing Secrets Of The Real World - Episode 97 Recap Of Mary Perrella, VP, Media & Mark...

Head over to LinkedIn to connect with Mary here https://www.linkedin.com/in/maryperrella/ and check out the original conversation here https://www.theoohinsider.com/669730/10349006-episode-097-place-based-marketing-w-mary-perrella Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Jan. 20, 2023

Andrea Messimer Tribute At Union Square (By National Experiential)

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Jan. 20, 2023

Do You Love To Win Or Hate To Lose? Depending Which...It Could Be Costing You Business.

Oren Klaff - Flip The Script https://www.amazon.com/Flip-Script-Getting-People-Think-ebook/dp/B07MPTXZ59/ref=sr_1_1?keywords=oren+klaff+flip+the+script&qid=1674221696&s=digital-text&sr=1-1 Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Jan. 17, 2023

From Buyer To Builder - Episode 096 Recap Of Bob Johns, Founder of Boldsite Media

Make sure to connect with Bob on LinkedIn at https://www.linkedin.com/in/bob-johns-2079634/ and check out some of the Boldsite Media highlights on their Instagram at https://www.instagram.com/boldsite_media/?hl=en Original Episode - Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media (https://www.theoohinsider.com/669730/10303704) Check out all 4.5 years of OOH Insider content at…

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Jan. 10, 2023

Apply New Models To Old Businesses And Do What Works - Episode 095 Recap of Jess Fitzpatrick

Take time to go back and listen to the original conversation with Jess on Episode 095 here https://www.theoohinsider.com/669730/10261848-episode-095-a-digivan-and-an-nft-walk-into-a-pub-w-jess-fitzpatrick And definitely connect with her on LinkedIn at https://www.linkedin.com/in/fitzpatrickjessica/ Oh and by the way, Jess and her team have since started their own OOH podcast since we chatted and you should totally…

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Jan. 3, 2023

OOH Loses A Legend, OOH Insider Loses A Friend - A Tribute To Andrea Messimer-Henley

Love you more, Auntie Dre. If you're able to support the education fund for Andrea's daughter, please visit: https://www.gofundme.com/f/andrea-messimer-henley Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Dec. 27, 2022

How To Turn Your Company Data Into Enterprise Value With Automation - Episode 94 Recap Of Glenn H...

A few resources referenced in the episode: 1. Check out Deep Finance by Glenn Hopper on Audible or Amazon Audible https://www.audible.com/pd/Deep-Finance-Audiobook/B0BQZ3B6X2 Amazon https://www.amazon.com/Deep-Finance-Corporate-Information-Age/dp/1637350279 2. The original Episode 094 with Glenn Hopper https://www.theoohinsider.com/669730/10202979 3. Against The Rules with Michael Lewis, Six Levels Down https://www.youtube.com/watch?v=F_yEG2TTL6o Check out all 4.5 years of OOH…

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Dec. 16, 2022

Is Edison Interactive The Dark Horse Of DOOH?! And The F Word.

Check Out Edison Interactive Here: https://edisoninteractiveadmanager.com/ And Connect With Nick Here: https://www.linkedin.com/in/nick-haggard/ Also, the original episode can be heard here... Episode 93 - Nick Haggard (https://www.theoohinsider.com/669730/10174585-episode-093-interactive-content-the-shark-experience-w-nick-haggard) - The Shark Experience Programmatic DOOH Fraud...it's coming. Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Dec. 14, 2022

A Big Win From The Past 4 Weeks "Off" And Day One Of A New Chapter

The LinkedIn Challenge I Referred To: https://www.linkedin.com/feed/update/urn:li:activity:7008785168232534017/ Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Dec. 12, 2022

How OOH Can Help Car Dealerships Grow Market Share - Episode 93 Recap Of Matt Raymond, Team Auto ...

The link to the data episode that I referenced: https://www.theoohinsider.com/669730/11830794-how-can-commercial-real-estate-data-unlock-growth-for-ooh-from-digital-first-brands?t=0 And check out the original conversation with Matt, here: https://www.theoohinsider.com/669730/10124892-episode-092-automotive-brand-awareness-w-matt-raymond Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Dec. 7, 2022

How Can Commercial Real Estate Data Unlock Growth For OOH From Digital-First Brands?

The LinkedIn Live Event Replay I mentioned can be seen here: https://www.linkedin.com/posts/troweactual_linkedin-live-event-targeted-offline-activity-7004148588104536064-uNsz And if you'd like to reference my show notes from this episode, here you go... For the past two years, one of the most powerful data tools I’ve used to show brands how they can find their audience…

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Dec. 5, 2022

How OOH's Superbowl Moment Is Created (NYE Times Square) - Episode 92 Recap Of Raf Chang, CEO of ...

Raf Chang, CEO of Tiger Party Today’s episode is a recap of the conversation that I had with Raf Chang. Raf is the CEO at Tiger Party and even if you haven’t heard of Tiger Party, you’ve definitely seen their work. Tiger Party is the company behind-the-scenes (https://thetigerparty.com/en/works/NYE2022) that brings…

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Dec. 3, 2022

A FREE Career Marketplace For Only OOH?!

Start writing your next chapter at oohired.com And to get a job opening listed, please contact me via the LinkedIn page here: https://www.linkedin.com/company/91537034 Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Dec. 1, 2022

Episode 111 - The Audio & OOH Relationship w/ Stew Redwine

On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home. Oxford Road is a performance audio advertising agency. They assist innovative companies to connect with new customers through multiple media channels, such…

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Dec. 1, 2022

Audio + OOH?! Find Out How To Make The Combo Work Together w/ Stew Redwine, VP Creative Services ...

On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home. Oxford Road is a performance audio advertising agency. They assist innovative companies to connect with new customers through multiple media channels, such…

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Nov. 30, 2022

Closing Bell Update!

Things I said would be in the show notes during the show... My LinkedIn - Connect with me or send me a DM! https://www.linkedin.com/in/troweactual/ The Targeted Offline Marketing LinkedIn Event on 12/1 @ 1:30 EST https://www.linkedin.com/video/event/urn:li:ugcPost:7002753432633630720/ OOPS! That episode didn't drop yet but you can listen here for early access:…

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Nov. 29, 2022

Review Your Work Because Recency Matters And...Does Your Discovery Call Suck?

Raf Chang/Times Square Episode https://www.theoohinsider.com/669730/10087074-episode-091-ceo-of-tiger-party-rafale-chang Matt Raymond/Automotive Episode https://www.theoohinsider.com/669730/10124892-episode-092-automotive-brand-awareness-w-matt-raymond Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Nov. 28, 2022

Post-OneScreen.ai Update: What's Next?

My Personal LinkedIn https://www.linkedin.com/in/troweactual/ My Email outofhomeinsider@gmail.com OOH Insider LinkedIn https://www.linkedin.com/company/oohinsider LinkedIn Live Event https://www.linkedin.com/video/event/urn:li:ugcPost:7002753432633630720/ Founders on Apple https://podcasts.apple.com/us/podcast/founders/id1141877104 Founders on Spotify https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Nov. 4, 2022

Episode 110 - Creating an OOH Immersive Experience with Jeremie Watkins

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip. Spotlight Outdoor Advertising is an enterprise leader in out-of-home advertising. They specialize in creating immersive experiences with their exclusive inventory on the Las Vegas Strip. Takeaways - Mobile billboard…

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Nov. 4, 2022

The Las Vegas Deep Dive with Jeremie Watkins, CEO of Spotlight Outdoor

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip. Spotlight Outdoor Advertising is an enterprise leader in out-of-home advertising. They specialize in creating immersive experiences with their exclusive inventory on the Las Vegas Strip. Takeaways • Mobile billboard…

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Oct. 27, 2022

Episode 109 - How To: The CTV Airport Advertising Masterclass with Demetria Wideman

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go. ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business,…

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Oct. 27, 2022

Airport Advertising Masterclass with Demetria Wideman Executive Vice President Growth of ReachTV

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go. ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business,…

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Oct. 25, 2022

How To Win The Gen Z Customer Journey: Micro-Moment Marketing Tips #shorts

Find Out What Is The 'Attention Arbitrage' Business And It Matters For Brands And Media Publishers Alike. Visit theoohinsider.com and subscribe for more.

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Oct. 23, 2022

Which Search Engine Just Knocked Off GOOGLE As The King Of Search For Gen Z?! #shorts

Find Out What Is The 'Attention Arbitrage' Business And It Matters For Brands And Media Publishers Alike. Visit theoohinsider.com and subscribe for more.

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