Watch the full conversation here - https://youtu.be/MO6HD2rN1_k And find more content like this at - https://www.theoohinsider.com/quan/
Watch the full conversation here - https://youtu.be/MO6HD2rN1_k And find more content like this at - https://www.theoohinsider.com/quan/
Key Moments Industry Growth and Drivers [00:05:19] Brian Rappaport discusses the growth of out-of-home advertising and how it is being driven by brands exploring the channel for the first time or those who are not fully educated on its potential. Education and Collaboration [00:08:03] The use of education to enable…
Connect with Brian Rappaport (https://www.theoohinsider.com/guests/brian-rappaport/) , Founder and CEO of Quan Media Group (https://quanmediagroup.com/) here. See the Lemon Perfect campaign with Jalen Hurts (https://www.linkedin.com/posts/briantrappaport_ooh-marketing-branding-activity-7025841490765467648--c3L?utm_source=share&utm_medium=member_desktop) in their 2023 campaign. See the Tubi campaign here (https://www.instagram.com/p/CsBn5o7rPkd/) . See the Bombas campaign here (https://www.instagram.com/p/CsJYLLFrVjU/?igshid=MTc4MmM1YmI2Ng%3D%3D&utm_source=www.oohinsiderdaily.com&utm_medium=newsletter&utm_campaign=insider-daily-brief) . Key Moments Industry Growth and Drivers [00:05:19] Brian…
Blogs I mentioned: OOH Exchange Rates/Carfax For OOH https://www.theoohinsider.com/blog/maximizing-return-on-investment-with-ooh-exchange-rates-understanding-the-impact-of-your-advertising-campaigns-part-iii/ Links I mentioned: Layne Cox, Startup CMO https://www.theoohinsider.com/layne-cox/ Jason Shuster, Metaverse as a Service https://www.theoohinsider.com/metaverse/ Benjamin Fishlock, The Concrete Canvas https://www.theoohinsider.com/hpa-gsa/ Dennis Kelly, The $40B Mailbox https://www.theoohinsider.com/dennis-kelly/ Who Is Hypercell/Movia? https://oohtoday.com/hypercell-and-mobilytics-join-forces-to-provide-real-time-audience-measurement-for-ooh-place-based-media/
Blogs I mentioned: OOH Exchange Rates/Carfax For OOH (https://www.theoohinsider.com/blog/maximizing-return-on-investment-with-ooh-exchange-rates-understanding-the-impact-of-your-advertising-campaigns-part-iii/) Links I mentioned: Layne Cox, Startup CMO https://www.theoohinsider.com/layne-cox/ Jason Shuster, Metaverse as a Service https://www.theoohinsider.com/metaverse/ Benjamin Fishlock, The Concrete Canvas https://www.theoohinsider.com/hpa-gsa/ Dennis Kelly, The $40B Mailbox https://www.theoohinsider.com/dennis-kelly/ Who Is Hypercell/Movia? https://oohtoday.com/hypercell-and-mobilytics-join-forces-to-provide-real-time-audience-measurement-for-ooh-place-based-media/ (https://www.theoohinsider.com/dennis-kelly/) Check out all 4.5 years of OOH Insider content…
Today’s guest is Dennis Kelly (https://www.linkedin.com/in/dennisjohnkelly/) . Dennis is the CEO of Postalytics (https://www.postalytics.com/) a platform that is disrupting direct mail and solving the challenges of automating the $40B industry. Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack…
Today’s guest is Dennis Kelly. Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry. Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack that Postalytics found…
Today’s guest is Benjamin Fishlock. Benjamin is the Head of Client Strategy at Global Street Art, a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art culture around the world. Throughout the episode, Ben and I discuss the different jobs that out-of-home…
Today’s guest is Benjamin Fishlock (https://www.linkedin.com/in/benjamin-fishlock-%F0%9F%90%9F%F0%9F%94%92-0bbb168/) . Benjamin is the Head of Client Strategy at Global Street Art (https://www.globalstreetart.agency/hpa) , a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art culture around the world. Check out the May the 4th Global Street…
Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes…
Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder (https://www.linkedin.com/in/eric-kubischta-08b44b6/) of Lucit Technologies (https://www.lucit.cc/lucitxr) , a startup that has solved trafficking digital creative in a…
Tim Rowe interviews Jason Shuster (https://www.linkedin.com/in/jasonfshuster/) , Co-founder and COO of BizzTech.io (https://bizztech.io/) a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion for helping more people to discover the life of working from home and…
Follow along with the blog series on OOH measurement here: Part I https://www.theoohinsider.com/blog/oohmeasurement-part1/ Part 2 https://www.theoohinsider.com/blog/oohmeasurement-part2/ Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/
Follow along with the blog series on OOH measurement here: Part I https://www.theoohinsider.com/blog/oohmeasurement-part1/ Part 2 https://www.theoohinsider.com/blog/oohmeasurement-part2/
Tim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for serving family-run businesses in the hospitality industry, with a marketing…
Tim Rowe interviews Layne Cox, CMO (https://www.linkedin.com/in/laynec/details/experience/) of Union (https://getunion.com/) and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for serving family-run businesses in the hospitality industry, with…
In this episode 100 guest spotlight recap, host Tim Rowe recaps his interview with James Heller, CEO of Wrapify, the first performance-driven ad platform built on the gig economy and the first three-time Inc 5000 company in OOH. Connect with James here: https://www.linkedin.com/in/jamesheller1/ And check out Wrapify here: https://wrapify.com/ Listen…
In this episode 100 guest spotlight recap, host Tim Rowe recaps his interview with James Heller (https://www.linkedin.com/in/jamesheller1/) , CEO of Wrapify (https://wrapify.com/) , the first performance-driven ad platform built on the gig economy and the first three-time Inc 5000 company in OOH. Check out the original conversation here. (https://www.theoohinsider.com/episode-100-ooh-insider-turns-100-back-to-the-start-w-james-heller-ceo-of-wrapify/) And…
In this episode, Dimitri Gärtner, Founder and CEO of FRAMEN shares the journey of FRAMEN and talks about how a consumer product idea evolved into one of the leading international Place-based CTV disruptors. He sheds light on the challenges of building a technology startup and doing that in OOH. Dimitri…
Jam packed with completely candid feedback, insights, and perspective on this year’s conference. Recorded on location at the Screenverse penthouse in Nashville with Adam Malone (President and co-founder of Screenverse), David Weinfeld (CEO and co-founder of Screenverse) and COMMB President, Amanda Dorenberg. Connect with these great co-hosts: https://www.linkedin.com/in/adammalone https://www.linkedin.com/in/dweinfeld https://www.linkedin.com/in/amanda-dorenberg…
In this episode, host Tim Rowe interviews Chris Grosso (https://www.linkedin.com/in/cjgrosso/) , CEO of Intersection Media (https://www.intersection.com/) , about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit advertising in rebooting cities, the role of public-private partnerships, and the potential of street furniture…
In this episode, host Tim Rowe interviews Chris Grosso, CEO of Intersection Media, about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit advertising in rebooting cities, the role of public-private partnerships, and the potential of street furniture as a retail media…
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/