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Measurement Part One: The Value Equation of Physical Media

Follow along with the blog series on OOH measurement here:

Part I
https://www.theoohinsider.com/blog/oohmeasurement-part1/

Part 2
https://www.theoohinsider.com/blog/oohmeasurement-part2/

Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/