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Measuring automotive advertising on a cost per car metric vs overall cost to acquire customers

Hey, Car Dealers!

Don't trap yourself in measuring success on a cost-per-car model 🚫

Have you thought about the overall cost of acquiring a customer
relative to their lifetime value AS your customer?

The cost-per-car advertising model?

It’s stuck in the past and you know it too.

Here's your permission slip to finally escape the matrix.

Sincerely,

An Outsider Looking Insider

#oohadvertising #automotivemarketing #growthmarketing