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Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities.
While technology is a central topic in this episode, Rowe also discusses Eric's unique insight into the evolution of internet advertising from the mid-90s to the present day and how this timeline correlates with OOH's current state. The conversation dives into underfunded topics such as "feedback and collaboration" and the importance of creating useful feedback loops to achieve desired outcomes.
Building on the big idea from the previous episode, "How do you show something that needs to be felt?" Rowe asks listeners to consider how they can improve their collaboration with technology partners by providing more direct feedback, both in quantity and clarity, to ensure that the technology being built suits their needs.
This is the timestamp to check out YouTube and Eric's screen share.
Links Mentioned:
When Eric starts sharing his screen (watch on YouTube here)
Digital And Dirt Episode w/ Bobby Switzer(Hosted by Ian Dallimore)
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Eric Cabichta, thank you so much for being here. We're talking the lead up that the episode with
[eric_kubischta]:O,
[tim_rowe]:Gen Gordon, your co founder over at loose it is, is tracking to be the number one most listened to episode. So if you're hearing this, we got to help Eric out. You got to share this right away. We're going to try to create as much momentum and and then we'll just keep everybody post outline. Eric. Thanks so much for being here
[eric_kubischta]:Yeah, yeah, thanks for having me. thanks for having me.
[tim_rowe]:For sure. It's going to be a cool conversation because I think that we're going to get to talk a little bit about your background and and what it's like building technology in out of home, which is you know. Obviously it's advancing at a very rapid pace, but you know where it is on kind of a time line of advertising history is interesting. So really looking forward to that and then there's some new product out by Loose it. But for anyone that doesn't know or didn't hear that episode with Jena, just remind folks who is loosit what you S do.
[eric_kubischta]:So in general were company, We make a software platform called Lucid That that is designed to make controlling your bill board easy. That's that's really in a nutshell. That's what it's about. We make software that makes it easy for clients, advertisers, that people with the ads on the boards to control those ads and change them and update them in lots of different ways, whether that's data feeds or whether that's manual, or whether it's with our Instagram, like Inter Face for posting, It's It's all about making it easy for them to.
[tim_rowe]:Easy control in a really really modern way, and
[eric_kubischta]:Yeah,
[tim_rowe]:with some cool features that you know, the inventory feeds is something that I know we talked about on the first episode with Gena. Um, and yeah, you guys. I think you're doing some of the really really cool work inside of the space, But take us back before before you and Genus started loose it. Where were you in the world? You weren't doing anything out of home. I don't think. But what were you doing before this?
[eric_kubischta]:Well, okay, let me see. Well, I mean if I go back, if I go back far enough to the nineties,
[tim_rowe]:Let's go all the way back to the
[eric_kubischta]:know
[tim_rowe]:nineties. Are in again. Let's go back to the nineties.
[eric_kubischta]:we can go back far. So I got my first technology job. I think I was think I was twenty years old and I went to work for a call center company in Bismark North Coda, called Psyces Enterprises, Um, and at that time six as long has since been brought out but six enterprises. At that I was doing customer support, technical support for clients like Microsoft and Gateway Computer Corporation, and things like this. So I got my first job there working doing textsaport for Gave computers and this is in nineteen. This is like. I think it was the summer of ninety five when I started there,
[tim_rowe]:It's like
[eric_kubischta]:So
[tim_rowe]:a Brian Adams song.
[eric_kubischta]:yeah, I started there when Windows ninety Five released the same time when is Ninety Five released? I remember watching that Launch launch party of Steve Bomber. Like you've probably seen the famous launch party dancing of Bill Gates and Steve Bomber. I watched that so I think so it's it's you know, if I go all the way back to the nineties, I I might start in the tech intact in the call center business, and I sort of like worked my way up through that company. By the time I left it in in in two thousand four, I was a global com manager, managing operations in the Philippines, in India, and then some of the Us. as well were in Oregon, But I wasn't a southward developer. There I was, I was. I was a tack and I was a training manager than I was a commander Global Commander, but I was not a a programmer. However, when I was a kid, I taught myself to program on our home computer using Basic right, so that I got my programming start, and in my job at Sykes, I never had the tools I wanted like we were doing stuff that was manual That I knew that could be done better like you know, stuff that would take an hour. Dada entry, I know, could have been done with with with scripts or with programming or whatever. So I just taught myself how Ted program, and the reason was because I needed to make my job easier And that's really what it was. That's what programming for me really was. At that time making my own job easier and making other people's jobs easier. And so that's Whe. I got my started programming and so I left that company to start a consulting company doing doing programming. I, really, I was getting tired of the travel. I was spending a lot of time. Sees a lot of time in India, in the Philippines, which is need to visit once or twice, but going there a lot was was difficult on me and my family, so I started my own consulting company that sort of grew into consulting with another local company that had sort of this online classified website that I just gotten started. Anyway. You think back to like ninety five when I started with with Sykes, what the internet was like In nineteen ninety five. I don't know how old you are, but you now?
[tim_rowe]:I mean, I don't think I was on the Internet in nineteen, ninety five like I'm I just had a birthday. I'm thirty seven. So right, I really got on to the internet. I guess probably middle school, which would have been
[eric_kubischta]:Okay,
[tim_rowe]:ninety seven, ninety eight. So I mean ninety five, even pre dates that
[eric_kubischta]:Right, yeah, you know, but in respect of my first business trip I ever took was to go to. I went to the Microsop camp is in Seattle, for a training class on Internet Explorer Version Four. Right, So this was my first business trip I ever took was for this training class, Three day training class On
[tim_rowe]:You
[eric_kubischta]:this
[tim_rowe]:can
[eric_kubischta]:brown.
[tim_rowe]:now get that training course on vaches on Bay.
[eric_kubischta]:I'm sure I could find it somewhere, but here's the amazing thing about that. That browser was the first time Htmail could be dynamic, Which means you could look at Web page and it could change while
[tim_rowe]:Wow,
[eric_kubischta]:you were looking at it without having to refresh. The page was like the first, like Dynamic H came out, was called Those are big. Think with Internet Explorer Four, Um, and it was Dynamic H, M that completely changed the Internet. It turned it from just somewhere, the maybes, news and pictures to something you could interact with and
[tim_rowe]:I
[eric_kubischta]:the
[tim_rowe]:made it alive.
[eric_kubischta]:interact with it. All of a sudden it exploded and it was right after that that the dot com boom went boom huge, because all these websites were developing Use of all this new technology that allowed him to do that. Now there was the crash we all heard about. But
[tim_rowe]:M.
[eric_kubischta]:but yeah,
[tim_rowe]:M.
[eric_kubischta]:so I was like right in the middle of all that like, I sort of lived through the dot com boom and lived through all the tact that was involved in all that I was a bated tester for when it's ninety eight. I mean, just like all this cool stuff with
[tim_rowe]:Wow,
[eric_kubischta]:Microsop back in the day, so Microsop was the main account I worked on for most of my time working at Sykes, and working with Microsoff was pretty great. great time. I kind of looked back on of God. That was cool. you know to be
[tim_rowe]:So
[eric_kubischta]:good.
[tim_rowe]:you rode like the early internet wave and you got through the dot com bubble. Um,
[eric_kubischta]:M.
[tim_rowe]:And and what happened after that
[eric_kubischta]:Um, So I left the company in two thousand Four started a consulting company doing like business programming, basically for local businesses, you know, and not making much money. And then there was a local website in Busmark and it was called Busman Online and it was like Crags List, but in Busmark, so like
[tim_rowe]:Sweet?
[eric_kubischta]:Regmorth was kind of new then and there was like this site was just Busmark's Crags list. Like Creglist never really got
[tim_rowe]:There
[eric_kubischta]:here.
[tim_rowe]:were tons of them right. There were classified sites everywhere.
[eric_kubischta]:Yes, so like this little website, you know They had, you know. I had a decent amount of traffic at that time, and I start of met up with the guy that owned it and and I sort of like looking at stuff like. you know, I think we could make more money on this websie. That's really what I thought at that time. I think I know that a know that. So I made a deal with him. but we made a deal and I essentially worked for Busman Online from about two thousand six until twenty nineteen. And that's where I met Jena, because we hired her as a sales exact, right out of college and two Sin and nine. So
[tim_rowe]:Wow,
[eric_kubischta]:that's why Gina became the director of sales at Bismanonline. I was the technology director there, and then we both left the company in twenty nineteen, and we started this company. So
[tim_rowe]:And here we are all
[eric_kubischta]:and
[tim_rowe]:right.
[eric_kubischta]:where we are
[tim_rowe]:So so how did you end up deciding we want to go build technology for? out of home.
[eric_kubischta]:Accidentally is how I was. How that happened
[tim_rowe]:It's typically
[eric_kubischta]:or
[tim_rowe]:the way. unless you're born into it. It seems
[eric_kubischta]:Yeah,
[tim_rowe]:to be by accident.
[eric_kubischta]:in a nutshell When we started our company, we were going to focus on automotive solutions, outomotoe, sort of advertising inventory solutions, Like taking cars, putting them on the internet right
[tim_rowe]:Hm.
[eric_kubischta]:and making soft for to make that easy to do. That's like I was thinking about how do you make it and I just sort of stumbled on this idea. I was. The story is as I was sitting at a taco, John's drive through Tag Johns is like Tako bell, I, N. now you have a with John.
[tim_rowe]:We don't have taco John's, but damn, I wish we had a taco,
[eric_kubischta]:Yeah,
[tim_rowe]:John's, and I think that
[eric_kubischta]:top of John.
[tim_rowe]:ninety eight per cent the listening audience is going. I want to taco John's
[eric_kubischta]:Yeah,
[tim_rowe]:in my neighborhood.
[eric_kubischta]:So I'm there. I'm sitting there with my wife and waiting to get some Taos, and and I'm looking at this bill board, this digital bill board, and it's like flipping through the ad. and I'm sitingtere waiting and just watching this thing. you know, And then I saw. I saw an ad for a radio station come up, and that raiding station Add said, Now playing whatever song was a Billy Islish song might have been,
[tim_rowe]:M.
[eric_kubischta]:And I'm like, Wow, Okay, I was like any honey. Turn on the radio. You know, ten to ninety six. I went on the station wise, you know, she turns turns to the up. That's the song of this plan. I'm like. and like, Just like instantly, it was like these things are connected to network. Like you can control these things. You can put data on him. Like it all, like, sort of flowed into my instantly. like Okay, I get it. these digital bill boards are connected to networks. Obviously I dn'tknowhy I didn't put that together before, but obviously they're cnnected to data. And you can, you can change the data on that board in real time. That's like what Hit my head at that point? I called Gena that night and maybe it was a text. but let's say it was a call.
[tim_rowe]:This story is, but it's a Yeah. it's a call. It's a call for. For as long as we're telling the story, it's
[eric_kubischta]:Yeah,
[tim_rowe]:a call.
[eric_kubischta]:so I said, Let's I think we can let's put cards. Let's put these cards on bill boards, and she's like, like, Yeah, like the digital board. I think that we could generate the creative automatically and put them on the bill boards. So we talked about this idea and how we would like do that. We didn't know anything about Bill boards. We knew nothing about them, other than we've seen them we didn't know about. we didn't know anything about. Like the software, the hardware, The companies, we really didn't even know Anybody. anybody anywhere But that was an I digital sign. That was the name of the company I digital, Um, which is the billboard company in North Dakota, Minnesota, South Dakota, and they only have digital signs, So I was able to. We called somebody there that they thought we wanted to buy bill board, So like they're like, Yeah, we'll talk to you because they tought. We were trying to buy bill boards, And and then I was able pitch this idea to them and Okay, the salesman was like, Okay, Well, I don't know. we talked to my boss and so I was able to get to the phone with the boss and say I want to. I want to see if I can connect an auto dealer to this bill. board their cars, You know, and I really talk through this idea. And and I said, And we just want to do this for free just to see if we can make this work. So we called an auto dealer in town that we knew and said Hey, for we want to put your cards on a bill board for one week for free. Oh yeah, I'm sure, sounds cool.
[tim_rowe]:Yeah,
[eric_kubischta]:And and we had already had the soft one we had started building already was connecting to the imetoryses, So we have the data already. What we built then in that in about a month or two was was the tools that converted that data into creative right on time.
[tim_rowe]:M.
[eric_kubischta]:So we connected it all up. I started the campaign. I was able to talk to the soft Ravender as apparatus, and we were able to get this hooked up on the back end was really rudimentary. but you know we got hooked up and I drove down Washington Street. I parked there and I looked at the sign and I'm like there it is. there's
[tim_rowe]:Eureka.
[eric_kubischta]:my. There's the, and there's the next one. a different
[tim_rowe]:If
[eric_kubischta]:car. It
[tim_rowe]:fucking works, let's
[eric_kubischta]:and
[tim_rowe]:go.
[eric_kubischta]:worked, you know, and I thought Jena was in tears Almost when we Like we. Yes, this
[tim_rowe]:It's
[eric_kubischta]:is.
[tim_rowe]:a huge moment.
[eric_kubischta]:it was
[tim_rowe]:Yeah,
[eric_kubischta]:a huge. It was a huge moment. Um, So we proved from a technology. Don, put that it worked. but at that point we had a lot of work to do because all we had was this back end connection. There was no way to control it to do anything like like normal with it. You know,
[tim_rowe]:Okay,
[eric_kubischta]:so that's when we decided Okay Now it's time to really build this out. It's time to decide what our app is going to look like and build out an app. We got to make it so they can control that we started. You know, we started really building it out. And then over time you know, the feature said of the app grew, It became more than a motive. It became a creative management app for controlling your billboard Creative. So yeah, it's feradity. There's an out of and feeds and it's for real estate and whatever, but it's really for anybody that wants to be in charge of their own creative on that bill board, and it's not necessarily programatic, and just becase the contract you have with your out of home company. It doesn't. It doesn't matter. All we provide is the creative. So yeah, so that's so that's where it all that's Got started was. Was that
[tim_rowe]:I mean, I'd love
[eric_kubischta]:M?
[tim_rowe]:founder
[eric_kubischta]:hm,
[tim_rowe]:stories. so thank you for sharing that with the audience. There's there's probably some butting founders out there that are going through some of those same challenges
[eric_kubischta]:Uh, huh.
[tim_rowe]:and experiencing those same moments or looking forward to them themselves. So
[eric_kubischta]:Yeah,
[tim_rowe]:and that's that's that's where we are Like That is such a special thing about where out of home is and something that we talked about a little bit is just thinking about this on a on the time line of history. Where out of home is An? We're there at day one of the Internet. So I mean, you
[eric_kubischta]:Quite.
[tim_rowe]:tell me, you tell me like where do you feel like Out of home is on that time line,
[eric_kubischta]:I feel that we're still in this special time. Um, and and for for a couple of reasons, if we think about the digital boards themselves, Really like high quality great looking digitals. Ten years right over the last ten years where you've started started to see these, and the ones that are coming out now are absolutely amazing. It was like a Timber Wolves game about a month ago, and the side of the screen in that building is like what I can't even like. Candle is so huge
[tim_rowe]:Crazy,
[eric_kubischta]:Anyway, Like we. We've really over the last ten years imagined. Look, think of what the tech has done just on the hardware side. Okay, The other thing that's happened during the last ten years is the sell networks have gotten better, So you know we've gone now up to five g networks, and now we can move that data across these networks without being such a huge cost as it might have been ten years ago, fifteen years ago, twenty years ago, et cetera.
[tim_rowe]:M.
[eric_kubischta]:So so the networks have have really matured to move the data. The Ware has matured but hat. But the biggest problem we think right now is the software, the software that that controls the billboards themselves, the software that runs on the billboards. That's where I think were the biggest. Like struggles Are A lot of signs come with the software that came with the sign, and that software originally was probably built for an on prim sign. Like that's like it's like here. Okay, we're going
[tim_rowe]:M.
[eric_kubischta]:to run eight ads, You kowe'regonna You're going to run a loop right.
[tim_rowe]:I'm a commercial real estate investor. I've got
[eric_kubischta]:Yeah,
[tim_rowe]:some retail space and I've got
[eric_kubischta]:yeah,
[tim_rowe]:a digital sign and I'm just con. Maybe I've got a few slots in there for stores, and you know,
[eric_kubischta]:Right,
[tim_rowe]:grand opening or whatever, but it's not. It's not meant to be connected to the Internet. The network of
[eric_kubischta]:Right,
[tim_rowe]:things
[eric_kubischta]:right,
[tim_rowe]:that exist in the world.
[eric_kubischta]:and I get it because at one point the sign manufacturers are going to the billboard companies saying Hey, you should buy a digital sign and they're trying to figure out like Well, how should this work And they might have even ask. how would you like this software to work? Well, You take a company that's been selling static billboard, Ask how the software should work. They're going to say Well what if we split it into eight spots, you know or whatever? Like, Let's let's just
[tim_rowe]:There's
[eric_kubischta]:make static
[tim_rowe]:that's I'm going to. I'm going to link it in in the show. Notes, here, Um, an dallamore, one of the early episodes of his podcast Vigil and Dirt, They tell that story And it's exactly it was exactly that.
[eric_kubischta]:M
[tim_rowe]:it was exactly that was Okay. Well, what are we going to do with this thing? We're gonna gonna split it into eight shares like that's truly the story. And and yeah, I mean that makes sense like here's all I needed to do.
[eric_kubischta]:Right
[tim_rowe]:Allow me to traffic up to Different creatives.
[eric_kubischta]:Right. And and and this is really a general software development like issue, And it's not just billboards, it's an. let me talk to software. Let's see that the. let's see the founders. Instagram Just use Instagram as an example. Let's say the founders of Instagram went to a group of people and said We got to make a photo. Ap. What would you like it to do? You would not have Instagram, Because what makes
[tim_rowe]:Right,
[eric_kubischta]:Instagram Instagram is the founder saying This is what. This is what we're going to make and
[tim_rowe]:You'd
[eric_kubischta]:then
[tim_rowe]:have flicker,
[eric_kubischta]:Yeah, right or whatever. So yeah, you might get flicker right.
[tim_rowe]:Right,
[eric_kubischta]:So really the number one, it sounds crazy, but the one of the biggest mistakes that software companies make is asking their customer what features they want in the software. Um,
[tim_rowe]:M.
[eric_kubischta]:uh, because the customer has a really hard time viewing what the purpose of the software is beyond their, their, their world view, right, And it's nobody's fault. It's just that's just how people are. I would be the same way if somebody came up to me and said, How would you you know? How would you like You know? if somebody said, how would you like your coffee cup to work? I would say Well, I already have a coffee cup and I don't need any other kind of coffee cup. But you, now, what I got for Christmas from Jena, I got a coffee cup that keeps my coffee warm all day all day long. Right now. I would
[tim_rowe]:Jean
[eric_kubischta]:have never
[tim_rowe]:is
[eric_kubischta]:thought
[tim_rowe]:a great
[eric_kubischta]:I
[tim_rowe]:gift
[eric_kubischta]:never
[tim_rowe]:giver.
[eric_kubischta]:thought a great gift, but I would ave never thought of that. If somebody said, how could you make a coffee cup Better be like. I don't know Handles are. I think they're fine. I would have said it's fine. Everything
[tim_rowe]:Sure
[eric_kubischta]:s fine with my coffee
[tim_rowe]:it
[eric_kubischta]:cup.
[tim_rowe]:works.
[eric_kubischta]:No need to met with it. but now I have
[tim_rowe]:Its.
[eric_kubischta]:a coffee cup that keeps my coffee warm.
[tim_rowe]:It's
[eric_kubischta]:Awesome.
[tim_rowe]:the Henry Ford. You know, they would have asked for a faster horse Right.
[eric_kubischta]:All right,
[tim_rowe]:Sometimes you have to riht'sit's answering. What is the job to be done?
[eric_kubischta]:Hm,
[tim_rowe]:So as a technologist, building an out of home that is at this kind of very interesting. You know Intersection in time. How
[eric_kubischta]:Hm,
[tim_rowe]:do you get to that? How do you figure that out?
[eric_kubischta]:How do you get to that? You have to. One of the things it's really important is that uh people like us come into the space. And and the reason for that is because, And we're not the only one. There's tons of software companies in the out of home space That we're not out of home people. And that's really
[tim_rowe]:Hm.
[eric_kubischta]:common. And the reason for that is because people not in the out of home space are bringing in ideas and innovation. They're saying, Okay, Hey, industry that we see that you've been doing it this way for a long time. Why do you do it like that and I wonder if there's a better way, and maybe there is. maybe there isn't, And then there's resistance. Because the you know the industry, no matter what the industry is, not just out of home, Its every industry has this issue, the
[tim_rowe]:Always?
[eric_kubischta]:industry says. Well, now this is not how we do things. we do things like this. and then the new comers are like. Well, wouldn't it be better if it was like this? Um, and and what you find is a couple of things. In some ways, the industry people are correct, And and the newcomers coming in. And they're saying this is how you should do it, But they don't have the full picture right, So the newcomers may be have a great idea, but but they might be not good at implementing, and they might not be good at seeing how their idea really impacts that industry as a whole, and what the good is and what the bad is, and how to navigate all of that. So it's really complex. So you have lots of companies out there that that are in this space. They were lot of home people. They brought new ideas in and it was. It's difficult to get that moving and even Ally their original plan. Original thought of what they were going to do has become, maybe at the core the same, but vastly different as you started to get to the practical side of things right. So I don't now. Were Im going with this now? I think I sort of lost my train of thought, but I'm just starting to
[tim_rowe]:No,
[eric_kubischta]:talking.
[tim_rowe]:No, No, it's so good. It's so good because it's something that I had actually just talked about. Recently. I've been going back and re listening to all of the guests. Spot like conversations like this. These one o one re listening and taking away and kind of downloading. What are the? What were the key? Take ways? What I like. If I distilled that all the way down to a less than ten minute version, what would be that the high impact take away, And that was something that I mentioned on a re, And one about programmatic, which is to me having sat on a few different sides of this right, I come from the cell side, I worked for, you know, really fast growing tech company. We went from a hundred thousand to ten million dollars in revenue twelve months, and you know, scaled up really fast and right, did a bunch of things and got to build some technology along the way and now to come back and have a proper seat at A great by side specialist. Like that perspective, what I see is there's not enough collaboration. There's not enough feedback taking place. There's a. There's an expectation. Um, I think you know kind of from everybody like this is the finished state. I'm not seeing a lot of people that are actively seeking feedback. I'm more frequently seeing and hearing. Here's what it is. Here's what we have here's why Should use it the way that it is and there's not. There's not really this kind of given take. I don't see. Do you see that? Do you observe that? Is that something that is just isolated to me And maybe maybe I need to bunch out of my bubble?
[eric_kubischta]:No, No, I think I think you're right and I think great ideas need to be like, refined and implemented Right For you to do that, you have to figure out what's working and what's not working right. Sometimes you stick, you should stick to your guns. Sometimes you should say this is
[tim_rowe]:Yes,
[eric_kubischta]:this our vision And you know, if you, if you try this, it's going to work. And and if you believe in that you know, eventually can get it, But you might find on the other side of it that you're doing some stuff wrong, Right And and it's good to understand that, and the only way to know that is to see it from the other side and try to see what's happening when people are trying to use your product, your service or whatever it is. A really good example is programatic, because again the programatic stuff. A lot of it probably came from people that were in the internet side of things right. So they saw
[tim_rowe]:Hm,
[eric_kubischta]:the way the internet advertising was bought and sold, and they're like we should just take this and move it out of home And it's not that simple.
[tim_rowe]:It's
[eric_kubischta]:I
[tim_rowe]:not
[eric_kubischta]:think
[tim_rowe]:that simple.
[eric_kubischta]:now It's not even in a perfect world. Is not that simple because it's such a different medium, but you take sort of sort of some of the core idea, sort of some of the mechanisms of programmatic, and then you figure out how to apply that to this new medium, and you build a new product and you build, and then you will end up with the right product at some
[tim_rowe]:Yes,
[eric_kubischta]:point, because we do know that the buyers would like, would like to buy things in an easier way, And the sellers, you know, the people of the screen are They want to make more money. But but it has to be executed correctly, and I don't think we always. I don't think we yet fully know the answers to all those questions yet.
[tim_rowe]:Agreed,
[eric_kubischta]:It's because not all screens are connected up. I mean, it's because you have new screens coming online. How do you programatically by static inventory? I mean, there's a lot of like. there's a lot of. There's a lot of questions out there, and I think that's what the interesting piece is is that M companies are going to come along and help solve these issues And not one company will solve them all. And and so there's not going to be like one out of home software company. That's That's just not how how it works. You're going to have a lot of company is a lot of software And And, and as long as that software can work together, you're going to build this awesome Eco system And that's also, I think it's important that that software opens up their apis and opens up there their platforms for developing innovation. Um. So so yeah, we think that's important to
[tim_rowe]:It is a blue
[eric_kubischta]:Okay,
[tim_rowe]:ocean. The internet. I think it's something like there's eight thous. There's more than eight thousand marketing technology companies online. There are.
[eric_kubischta]:Roby. it's not more. actually,
[tim_rowe]:Yeah, it's prop right out of home. Has And depends how you want to cut this number up less than seventy,
[eric_kubischta]:M.
[tim_rowe]:Right, and if we really really you know, parse that out. you know. Maybe it's a dozen. So
[eric_kubischta]:Hm,
[tim_rowe]:there is plenty Plenty of room for everybody to play here. I
[eric_kubischta]:Yeah,
[tim_rowe]:want to come back to the to the importance of a P. Is there? but something that you mentioned a little bit earlier about anybody that wants to control their bill boards.
[eric_kubischta]:Hm.
[tim_rowe]:Can we break into that a little bit more like? I'm sitting over here representing a little bit of by side in this question of all right, I've got lots and lots of digital bulletins that I'm buying and one of the challenges is trafficking creative, making sure that it's live. Write some of these things. Is this something that would solve for that for me, or is this just for media owners and and sellers
[eric_kubischta]:Part of it probably comes from what process you might be used to, so let's use an example of Um. Well, just lose an example of a local small business and that Nd that business. Currently they spend money on sort of online advertising. So there's a local marketing person and that person is taking the incentive creates, making creative and whatever, And they're publishing those to you know, the online stuff, Facebook. or maybe it's you know, Google or whatever, M. and then they want to, and then they want to. Also, Then they have a billboard contract. Okay, let's say they've already decided they want to buy out of home right, Let's say they're already not a home customer. Um, and so now they have like they're on five billboards in their town and they want to change their creative. The current process for most people is that they then email that to somebody. That that's the most common process.
[tim_rowe]:Who emails it to somebody else who might then also have to email somebody else.
[eric_kubischta]:Exactly. You know a lot of home. Comeniy's got to traffic person. that traffic person then traffics and add with start and stop times and whatever. M. Let's say you, It spelled something wrong. You want to change it. Can I get email another one? So obviously that works. But what does that do? So that incentivizs the person not to send you new creative because
[tim_rowe]:Hm.
[eric_kubischta]:it's a pain in the butt and the schedule at your company. They don't want to load twenty seven creative awe For a customer, or whatever. whatever
[tim_rowe]:No way.
[eric_kubischta]:the whim of that customer is, They don't want to be having that change all the time. So anyway, so we feel like you know, for some segment of advertisers, M, there's a group there's there's a. There's a segment of them that would maybe like to do it differently. Um, there are people that would rather just email. They're creative to somebody. We know that Right. So there's people they don't. They just like the. They like their wrap. and they're just going to email that add to their rep, And that's what they I do lose. It's not for that customer,
[tim_rowe]:Okay,
[eric_kubischta]:loslusitis, for the customer that would rather just control it themselves. So really? what what Luce then does is, I'm going to actually bring up one. But while I'm talking, so what lose?
[tim_rowe]:Yeah, let's do it.
[eric_kubischta]:I'm gonna give you an example actually of let me find this saloon.
[tim_rowe]:Think we're going to get some live demo here, So if you're listening to this, I will link to the You tube at this time stamp. I know that's a very sophisticated maneuver by me, but
[eric_kubischta]:Um,
[tim_rowe]:I will
[eric_kubischta]:so
[tim_rowe]:come back time stamp This so you can see what Eric showing on the screen.
[eric_kubischta]:yeah, let's maybe think about. uh, let's think about how it could be done differently you have. So that same company, you have an add contract with your home company, and then that contract
[tim_rowe]:Hm,
[eric_kubischta]:has to start dating an end date. right. It starts on February first. Your you bought three months, and you're gonna be on there for the next three months.
[tim_rowe]:Hm,
[eric_kubischta]:Well would be ideal for an advertiser that's already used to control in their creative. Is that the of home kind of just sets the parameters of that contract To say Hey, your contract is from this date to this date, And now here you use this Apt, and you just put your creates in there, and whatever you're putting in there, and whatever you do is going a run during this time frame.
[tim_rowe]:He,
[eric_kubischta]:The process for everybody right, because it would simplify the process for the schedule. Er, The schedule just sets that the prameters of the contract doesn't have to worry about Creative.
[tim_rowe]:Hm,
[eric_kubischta]:The sales wrap has sold the location, sold them on on the idea, Out of home, sold them on the traffic that surrounding bill boards. whatever. Um, So they've sold on the idea and now they don't have to mess it or manage creative anymore for this client that already wants to manage their own creative. anyway, you know, Um, So what what you get when you do that? I'm going to share my screen. I'm going to just show you this one sort of example. I like to use. This is a prey Example. So if you can see my screen here
[tim_rowe]:We
[eric_kubischta]:here in
[tim_rowe]:can see your screen.
[eric_kubischta]:it's a bark. This is like a bar and they have you know food and drinking events at this bar,
[tim_rowe]:Hm,
[eric_kubischta]:and if you look, they are updating and adding and adds whenever they want to. so look at these different adds. So this is when they posted these as the fourth, the first January.
[tim_rowe]:And what are we looking at right here? What viewer is this? As if on the bar, the screen that I'm looking at right now,
[eric_kubischta]:This is sort of a public feed of of their page of just I just wanted to show. Like what the creatives look like, kind of in a stream. That's what this is.
[tim_rowe]:Got it
[eric_kubischta]:So this is actually combining a couple o things. This is. Our system actually renders the ads for that customer on the bill board. That's what our Lucid x R product is. So so this customer not only do they post their add, but then they can see what it looks like in real life, And this is a sign board drone shot that was taking this winter. Actual. You can tell it was winter.
[tim_rowe]:Sign burd.
[eric_kubischta]:The point I'm
[tim_rowe]:A
[eric_kubischta]:trying
[tim_rowe]:great
[eric_kubischta]:to make.
[tim_rowe]:reason to have sign birds. So then you can have really cool tools like this that
[eric_kubischta]:Yep,
[tim_rowe]:make your stuff look awesome,
[eric_kubischta]:Yep. So the point I'm trying to make is that this advertiser is changing all these creatives. The owner of this sign doesn't have to do any work. The owner of the sign sold the contract is getting the money and no longer has to do any work.
[tim_rowe]:Which
[eric_kubischta]:Because
[tim_rowe]:creates so much as the customer like the intrinsic value that having control over this creates. Now. I can. I mean, you just scrolled through. I don't know a half dozen different
[eric_kubischta]:Yeah,
[tim_rowe]:creatives
[eric_kubischta]:and they may
[tim_rowe]:right,
[eric_kubischta]:have some that aren't on there anymore. Right so
[tim_rowe]:and ultimately me as the bar and restaurant owner. That's that's what I would if you sat down and asked me what old you love to do with your bill board. The answer would probably sound like Promote all the events I have going on here, So people come here
[eric_kubischta]:Hm,
[tim_rowe]:and spend money.
[eric_kubischta]:Hm,
[tim_rowe]:They're able to do this. So so the bar restaurant owner is controlling the bill board from an app on their phone.
[eric_kubischta]:Yeah, exactly, he might be using his desk. I use your desk top To
[tim_rowe]:Nice flex. There we can. we can do desk top and we can do the mobile
[eric_kubischta]:this
[tim_rowe]:app.
[eric_kubischta]:is yea, this is the desk top view you're looking at here.
[tim_rowe]:And and one of the things I liked about this too is like the analytic, and it's just like it's proof of play in real time not
[eric_kubischta]:We have time
[tim_rowe]:twenty eight days later in a seventeen page p. d. F. report.
[eric_kubischta]:Exactly.
[tim_rowe]:Um,
[eric_kubischta]:Here's
[tim_rowe]:right,
[eric_kubischta]:the last
[tim_rowe]:So
[eric_kubischta]:two
[tim_rowe]:you
[eric_kubischta]:hours.
[tim_rowe]:know if it's up if it's down.
[eric_kubischta]:Yeah,
[tim_rowe]:Are you able to set parameters like Can I can? I day part different creatives. Are there other things like that?
[eric_kubischta]:You can control like you can control the dates, and in times of these creative, so I won't do it on this live one, but when you're in here, there is an ability to sort of set some of those parameters like you might want this creative to stop, you know at the end of the week, So in fact he
[tim_rowe]:Hm
[eric_kubischta]:did. He has this schedule to stop at nine p M on February twelfth,
[tim_rowe]:Sure does.
[eric_kubischta]:And he didn't have to call
[tim_rowe]:Wow,
[eric_kubischta]:his rep or the scheduling person at the company to say, Can you run this ad and then stop it at twelve P. M. Right,
[tim_rowe]:And this type of control is really. You know. It's It's funny, right because it gets floated around in different conversations. You know. Out of home is like buying Facebookdds. This is the most similar to buying. Facebook. Adds that I've seen in a technological application for Out of home because that's that's what it is right Like it's the ability to control different creatives and to turn them on and turn them off. Targeting You know, has mostly achieved parity. You know, across the industry, whether you're a Geo Path member or you're using some sort of planning tool and right like, But this is real control. This is definitely interesting. So how does this tie into Lucid? You mentioned it there for a second, but Lucidxar is is a brand new thing and it's like free and I can use it like you sent me that one with the podcast on There.
[eric_kubischta]:Computers being really slow. I think the software. I'll ell you something about the software that you're using for this podcastanmight.
[tim_rowe]:Is it slowing you down?
[eric_kubischta]:a little bit. But anyway, you an cut that
[tim_rowe]:No
[eric_kubischta]:out.
[tim_rowe]:man.
[eric_kubischta]:That's okay, So my computer is slow. That's
[tim_rowe]:He thinks
[eric_kubischta]:kind of lot.
[tim_rowe]:I know how to edit stuff.
[eric_kubischta]:so okay, I'm gonna. I'm going to show you two examples of lucid xaraso. I'm gonna open up. Let's see here. What would be the easiest way? I'm gonna show you what it looks like. If you just have never signed in to look before, I'm going to count. We're going to go and
[tim_rowe]:Okay
[eric_kubischta]:try that. Let's say that you want to see what you're at is going to look like on a screen and I'm going to pick one and we'll see how it looks so we
[tim_rowe]:And
[eric_kubischta]:have
[tim_rowe]:these
[eric_kubischta]:a man.
[tim_rowe]:are real bill boards.
[eric_kubischta]:Yep, I'm actually going to go to this Trylusiexar map, which gives me a nice little like little how to, but let me skip by this. So uh, let me where do you live?
[tim_rowe]:I live in Hacketstown, New Jersey.
[eric_kubischta]:All
[tim_rowe]:We don't
[eric_kubischta]:right?
[tim_rowe]:have too many digital bill boards out this way.
[eric_kubischta]:See what's near by here. All right, so we'll come in here and let's just pick one. Let's see what's this guy here? Yeah, so here's a bill board. So
[tim_rowe]:Okay,
[eric_kubischta]:so I clicked So so I clicked on that board. If I can lick on a different one. And what you're seeing here in this case is a Google Street View image of this Bill board, So this is what it looks like from Google Street view. Um, so let's say I want to see what my head s goin. Look Ak on that on that bill board. I just click. Create proof. It tells me this size I'm going to choose and add. I'm just going to choose. Let's see here. How about here's? I'm just going to choose this logo so I'm just going to put like this this little image so we see you see, we we give this cropper here right.
[tim_rowe]:M,
[eric_kubischta]:Um,
[tim_rowe]:Hm,
[eric_kubischta]:So I'm going to crop this kind of like this will make it look, and then we're just going to see what that looks like. I'm going to say I might have spelt that wrong, Dad. So as far as steps goes, that's it. You click on the bill board, you click
[tim_rowe]:So the step
[eric_kubischta]:pro.
[tim_rowe]:is upload your creative.
[eric_kubischta]:Yeah, that's it, and now it's there. So
[tim_rowe]:That's
[eric_kubischta]:so that's been
[tim_rowe]:pretty
[eric_kubischta]:cool.
[tim_rowe]:cool.
[eric_kubischta]:Yeah, so
[tim_rowe]:That's
[eric_kubischta]:that's
[tim_rowe]:pretty cool.
[eric_kubischta]:yeah. So that's one random billboard. Now, let's look at it in a much nicer looking for man. I'm going to show you. Let me see here once I'm going to show. I'll just you've been working in because I know I know we have a shot. We have a bunch of sign bird images in here for a bunch of different vendors,
[tim_rowe]:Nice,
[eric_kubischta]:When I can get to the bismark one faster, so we'll go, nor know here Sin is, so I'm going to tap on this one. Um, it's a dam board. Let's get to the one behind there. I'll just do it. That's fine. I just haven't said it was a demo. I'm going to put that same creative on here and then we'll see what it kind of looks like as a Sin Berg shot And you can see how much. how much nicer that.
[tim_rowe]:Awesome.
[eric_kubischta]:Yeah, how much nicer that looks so
[tim_rowe]:So if I'm a media owner, if I'm a seller, and my inventory is on here, who's who's on there? So there's some bigger
[eric_kubischta]:Quite a few.
[tim_rowe]:companies
[eric_kubischta]:Ye
[tim_rowe]:on there right?
[eric_kubischta]:don't know how many operators around there there. I think we have about four or five thousand bill boards all together.
[tim_rowe]:Wow, okay,
[eric_kubischta]:Yeah,
[tim_rowe]:so either way, there's a great opportunity to mock up creative on actual inventory, so that's that As
[eric_kubischta]:Yeah,
[tim_rowe]:applications for everyone, well, link to that right. That's a public. r. L. Anyone can go there and do that.
[eric_kubischta]:Yeah, and so that's cool. You can do one board at a time that way, So we have this free version where you can just choose a bard and you can choose a screen. You can create an out on it, But the really cool stuff comes. Um, and some of this is designed for agencies and account exacts that work it out of home companies, so I'm gonna proof up something on some Durden Bill board. So Durden company down in South east Alabama, the great company, I'mnna create a new account. I'm going to call it.
[tim_rowe]:Shout out to the dirt in Out of home Museum, the Netflix show Coming soon,
[eric_kubischta]:What's up is amazing.
[tim_rowe]:Bill Durdonhas got an incredible collection of old signage.
[eric_kubischta]:Yeah,
[tim_rowe]:Oh my gosh, I just think that it should be a Netflix show.
[eric_kubischta]:Oh, I'm gonna have to ask him about it.
[tim_rowe]:You're
[eric_kubischta]:I want
[tim_rowe]:going
[eric_kubischta]:to.
[tim_rowe]:to have to ask. I'm gonna have to get him on the podcast about. He's going to have to film it from Live inside
[eric_kubischta]:Okay.
[tim_rowe]:the exhibition. All
[eric_kubischta]:Um, So so anyway I chose. you know. I hit add proof. I typed your name in there. We're goin to create an account and it's going to give me. all this is Durton'simentory here,
[tim_rowe]:Okay,
[eric_kubischta]:so I'm just gonna let's say I'm goin to proof up. Don't know. We'll just we'll just pick something. We're going to see how this looks. I'm gonna choose a bunch of them because that's
[tim_rowe]:So
[eric_kubischta]:more
[tim_rowe]:this is a feature for me as a media owner,
[eric_kubischta]:Media onor or an add agency. That's been said. We have sort of a forthcoming agency product that's going to sort of help with this for Add agencies two. But
[tim_rowe]:Interested
[eric_kubischta]:yeah,
[tim_rowe]:in hearing about that too.
[eric_kubischta]:yeah, so now I'm gonna. I'm gonna choose a creative. Let's see if I got something. I don't have all the good demo stuff. Let me go see. Gina always does the demos, so I'm always like behind on everything, So let me find sales. Damn dem accounts. How about Coast line Ato? I just want to create it. I can put on there. We'll just see how this looks, so here's a creative. It's probably
[tim_rowe]:So what
[eric_kubischta]:not gonna.
[tim_rowe]:we're doing right now is is you've gone through curtains inventory. You selected multiple bill boards.
[eric_kubischta]:Hm,
[tim_rowe]:You're now uploading just one creative and you're
[eric_kubischta]:And we'll see how it looks.
[tim_rowe]:all right. All right. we're going to. Hopefully, we're going to have mock ups here for multiple bill boards in one click of the button.
[eric_kubischta]:Yeah, well, we'll
[tim_rowe]:Stay
[eric_kubischta]:see
[tim_rowe]:tuned
[eric_kubischta]:what happens.
[tim_rowe]:drum roll.
[eric_kubischta]:so now, I think one thing that we all know about out of home is that sizing is a really big issue. You have lots of different sizes, lots of different ratios. So I chose a random set of sizes, so we're goin A. Probably, we're going to see what happens with those random random set of sizes So
[tim_rowe]:It's
[eric_kubischta]:far.
[tim_rowe]:the disclaimer
[eric_kubischta]:So far it doesn't look bad. Look at that.
[tim_rowe]:Looks good so far,
[eric_kubischta]:Yeah, so you can see that on all these now, On some of them it's It's a little squished in. But for the
[tim_rowe]:Hm.
[eric_kubischta]:purposes of doing a quick demo for a client,
[tim_rowe]:Hm.
[eric_kubischta]:you can just
[tim_rowe]:Absolutely
[eric_kubischta]:at the logo and put it on the bill board and say Hey, this is what it's gonna look like and look at that, so
[tim_rowe]:Sure,
[eric_kubischta]:we just move this up. So now now we've I made this page and now I'll hit share and copy that link and I'm gonna. I'll email it to you.
[tim_rowe]:So now you're taking that that mock up experience and me the client. you're going to just send that over and I can look at
[eric_kubischta]:Yeah,
[tim_rowe]:my mocked up creative on all of your inventory.
[eric_kubischta]:and I might come down here and I might say something like Tim. We chose these locations because they are right by your. So now I can add some additional info to this proof. custom kind of for for this specific customer. If I want to. Um, The cool thing is is now that customer they can look at it. They can improve it whatever they want. The cool thing is Now, when I come in here, this campaign on this account is now already set up and loose it.
[tim_rowe]:Hm.
[eric_kubischta]:so let's say that that customer says. Yep,
[tim_rowe]:Approved.
[eric_kubischta]:I love it. I want to go. So then all I have to do is number one. I can click here to link player, and now I can link my, in this case durinissblit player. I can now
[tim_rowe]:Hm,
[eric_kubischta]:link the player up to this campaign and it will start serving these creatives to that player. So
[tim_rowe]:I
[eric_kubischta]:and
[tim_rowe]:mean,
[eric_kubischta]:then
[tim_rowe]:let's
[eric_kubischta]:I'm gonna
[tim_rowe]:go
[eric_kubischta]:come in here and say okay, So I made that proof up for Tim. so I'm goin to invite him as a Tim. Dot. What's your email address?
[tim_rowe]:Trot
[eric_kubischta]:Tim trot
[tim_rowe]:now. I'm going to get all sorts of emails.
[eric_kubischta]:T ro at. Is it Den
[tim_rowe]:It is
[eric_kubischta]:that agency?
[tim_rowe]:it
[eric_kubischta]:Oh
[tim_rowe]:is.
[eric_kubischta]:no, sorry, Tim.
[tim_rowe]:It's okay.
[eric_kubischta]:okay,
[tim_rowe]:if you email me, you just have to. You have to reference the podcast and tell me that you shared
[eric_kubischta]:Uh,
[tim_rowe]:it with one other person.
[eric_kubischta]:yeah, So so I'm going to make you a user of this account, And what will happen is you're gonna get an invite and you can then log in and now you can start adding your own creative. Because now I've just given you access to control your own creative. and now everything, everything
[tim_rowe]:So now I can, My marketing director has it. The you know graphic designer has access to it, So I,
[eric_kubischta]:You won't do ye
[tim_rowe]:it's done. It's off my plate. I'm not having to do this this personally.
[eric_kubischta]:Right right.
[tim_rowe]:I
[eric_kubischta]:So
[tim_rowe]:continue to just believe in lucid as a company in this technology because these are the barriers. These. these are the things that advertisers want to do. These are things that brands want to do. Um, you're solving that. I think that's it Portant work.
[eric_kubischta]:We're trying to. And if you think of what we just did there, we really created. In just a couple of minutes, we created campaign, We create a system that your clients can lug into. They can get their analytics. Your scheduling guy, Galer, Guy, or Gall can schedule that campaign. You don't have to get your graphic designer involved if you don't want to. I mean, a lot of stuff is happening with just a few simple steps. We think it's cool, so so
[tim_rowe]:I agree. I think it's cool.
[eric_kubischta]:beyond Lusine, We just think Lucidxris, a tool we built to help the reason we built Lucatxar, is so your advertisers when they're using Lucia can see what their ads going to look like, and we think that that's really really important
[tim_rowe]:They
[eric_kubischta]:When
[tim_rowe]:can
[eric_kubischta]:you.
[tim_rowe]:see it. It's real.
[eric_kubischta]:Yeah, let's see that, let's see that you're you're. you're an agency and you're buying ads and you live in like you know Miwaka, and you're buying ads for a customer in in Chicago. Don't you want to know what that bill board looks like? Yeah, you
[tim_rowe]:Yeah,
[eric_kubischta]:do, and so does you Client. They want to know what these things are going to look like, and not just the billard, not just like a picture of the bill board with somebody else's ad on it. No, you, you want to see what your ads going t look like. And the reason why that's so important is because most people cannot visualize what their content is going. O look like somewhere else. Like If you said, look at that Bill board. Imagine what your logo would look like on there or your add. Most people can't do
[tim_rowe]:M.
[eric_kubischta]:it. They're like, Oh, the bet it
[tim_rowe]:M.
[eric_kubischta]:would be. it would be really really cool, but they really
[tim_rowe]:They can
[eric_kubischta]:truly
[tim_rowe]:feel
[eric_kubischta]:can.
[tim_rowe]:it, but they can't see it.
[eric_kubischta]:Exactly So If in two seconds you can just create a quick proof with all the screens on it and show it to them, why wouldn't you do that, And in fact,
[tim_rowe]:Yeah,
[eric_kubischta]:you think that that would help you sell that, And it's going to help you sell the ad. It's going to help you make
[tim_rowe]:Guaranteed
[eric_kubischta]:more.
[tim_rowe]:to sell more adds,
[eric_kubischta]:You will sell more.
[tim_rowe]:Shine Hut and Taste, he had said, he said, Speckart sells more adds. And you know what I think, Live mock ups. It's the same category. It's the same
[eric_kubischta]:Never,
[tim_rowe]:thing like put
[eric_kubischta]:And
[tim_rowe]:in. Put it in front of people.
[eric_kubischta]:yeah, and if you think about why speck art, there's a lot of companies that don't do speck art. And do you know why that is? It's because here's a pain in the butt. So why are you having your graphic designers do all this speck art? Just take their logo. Put it in a white background in Canva, and put it on a bill board. That will get you far enough. And now the customer can visualize their logo and you know on the Bill board itself, then you can work on Creative. You sell them the location, Selim, The idea, The idea of their log being on that Bill Ward, Show what that looks like. Then you can make a mark
[tim_rowe]:M.
[eric_kubischta]:involved. You don't need the graphic design department. Just put their log on a bill board. That That's ten times better than saying. Imagine what your logo might look like on a bill board. You know
[tim_rowe]:Put their logo on a bill board.
[eric_kubischta]:Backararyou,
[tim_rowe]:That's
[eric_kubischta]:know
[tim_rowe]:the key take away.
[eric_kubischta]:you're buying, You know you're selling real things. You're sling. These real billboards don't sort of make people imagine them, Because if you're making, you're losing customers by trying to hope that they're going to magine what they're trying to buy. If you're going to buy a couch, would you buy? Would you imagine it and then be like, Yeah, I think I'm going to buy this thing that
[tim_rowe]:Oh,
[eric_kubischta]:you're describing to me. Oh, you.
[tim_rowe]:I
[eric_kubischta]:just
[tim_rowe]:sat on it. I put my feet up on the atom, and
[eric_kubischta]:yeah.
[tim_rowe]:yeah,
[eric_kubischta]:yeah, it's It's a brown couch. You should buy it. It's brown. It's brown and it's and it's six feet long. Okay, perfect. I'll buy that couch. No, you won't.
[tim_rowe]:I used to sell cars. I used
[eric_kubischta]:I.
[tim_rowe]:to sell cars. And and there was a saying I picked up from an old timer. I said, The Feel the wheel is half the deal,
[eric_kubischta]:Yeah,
[tim_rowe]:and whatever that application is to out at home, it's something like Spear is something like live mock up. It's
[eric_kubischta]:I
[tim_rowe]:that.
[eric_kubischta]:did bring my car once, though without, so I recked I had a car. I recked it. like this car. There's not a lot of these cars. So I wrecked this car and I really wanted another one of the exact same car exact same year, and I wanted the exact same color and there was only like seven of these cars for sale in the country, so I found the one. It was a different color was white instead of black. I called the wrap, the guy, the automotive, other ship. I asked him like four Five questions and I'm like, Okay, I'll take that car and he's like, Wait, What?
[tim_rowe]:Don't you want to drive it?
[eric_kubischta]:Like This Is The easiest sale you ever made.
[tim_rowe]:What kind of car was it? You can't keep us. What Was it?
[eric_kubischta]:It was Mercedes M, G, C, L, forty five,
[tim_rowe]:Very cool?
[eric_kubischta]:Pretty hot car.
[tim_rowe]:That's a hot car, Coco, Eric. Where can folks get in touch with you? How do they learn more about Lucy? Give him the Latin law,
[eric_kubischta]:Um, Just if you google loose, l u C, I, T. people think it's D sometimes, which maybe kind of is typical
[tim_rowe]:M.
[eric_kubischta]:about L. U. C. I T. it's loose it Google that you'll find our website. you'll find out you'll find our Ap, and you can sort of read all about it there and learn.
[tim_rowe]:We'll link it in the in the show Notes below. It's been a ton of fun. We.
[eric_kubischta]:Yeah,
[tim_rowe]:We covered a lot of ground and I'm glad that we were able to get this all in one place in one conversation and keep pushing great product. Look forward to look forward to catching up next time.
[eric_kubischta]:Yeah, thanks, Jim,
[tim_rowe]:Awesome. thanks Eric.
[eric_kubischta]:right by?
[tim_rowe]:If you found this episode to be helpful, please share with somebody who could benefit as always. Make sure I smashed that subscribe button. Wherever you're watching, we're listening. We'll see all next time.
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