What is the issue with software development that founders should know before getting started?
It's the old Henry Ford quote...
"If I had asked people what they wanted, they would have said faster horses."🏇
Which means that you're going to have to get dirty and do some really uncomfortable work if you want to shape the future.
And get this entire conversation with Eric Kubischta, CTO and co-founder of Lucit Technologies, one of the companies leading the way by enabling brands to control their own dynamic digital creatives without compromising on their style of direct, guaranteed buying.
