Join Geopath President, Kym Frank, and Dylan Mabin, Senior Vice President of Product (also at Geopath) while we unpack the data around out of home advertising during social distancing. For quick access to the FREE traffic tool mentioned in the interview, go here: https://travel.geopath.io/ And to have your questions answered…
At some point, we will all count on our families for a favor. For Jonathan Gudai, his favor was to help his brother-in-law sell of the unsold inventory that pesters media owners. 3 digital billboards in Las Vegas, to be precise. 165,000 screens across 32 different formats later and it's…
We do favors for family. Some of us walk the dog while they're away. Others lend manual labor and a pick-up truck. Yet others still make billboards available at the click of a button. Jonathan Gudai doesn't come from a 20-year career in Out of Home, he's an e-commerce guy…
Jonathon WolfeBarron isn't a newcomer to out of home, but he definitely has an unorthodox story about how he came to be here. Coming from a logistics background, and recognizing a gap in the mobile advertising space, Jonathon found he had the solution for a big problem facing the industry…
Jonathon WolfeBarron isn't a newcomer to out of home, but he definitely has an unorthodox story about how he came to be here. Coming from a logistics background, and recognizing a gap in the mobile advertising space, Jonathon found he had the solution for a big problem facing the industry…
Being able to access Insiders during unprecedented times may just be the key to retaining your sanity. Hearing what other people are going thru, experiencing, how they are handling all of it...well, it may just be what the doctor ordered. Looking for insight on how a real-world media owner is…
Being able to access Insiders during unprecedented times may just be the key to retaining your sanity. Hearing what other people are going thru, experiencing, how they are handling all of it...well, it may just be what the doctor ordered. Looking for insight on how a real-world media owner is…
Target audience insight has never been more powerful. Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers". Brian Rappaport has helped…
Target audience insight has never been more powerful. Not only are we able to understand the likes, dislikes and real-world behavior of our best customers but we can also determine what makes them all uniquely similar so that we know how to acquire MORE "best customers". Brian Rappaport has helped…
Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times. And if you've been around Out of Home, you'll know that Andrea is a thought leader…
Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times. And if you've been around Out of Home, you'll know that Andrea is a thought leader…
Andrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times. And if you've been around Out of Home, you'll know that Andrea is a thought leader…
Being an entrepreneur will teach you a lot of things. It teaches you how to lead, how to find opportunity, and how to constantly be adapting to the world around. Jean-Paul Gedeon is an entrepreneur who has all of that (and more) built-in to his DNA and refined by a…
Being an entrepreneur will teach you a lot of things. It teaches you how to lead, how to find opportunity, and how to constantly be adapting to the world around. Jean-Paul Gedeon is an entrepreneur who has all of that (and more) built-in to his DNA and refined by a…
The term "Gamechanger" gets used a little too often these days. In fact, it's becoming kinda like YOLO (which died way too young, ironically). Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway show that made him want to buy tickets. Then he went on…
The term "Gamechanger" gets used a little too often these days. In fact, it's becoming kinda like YOLO (which died way too young, ironically). Stedman Cleveland was an OOH Outsider until he found a billboard for a Broadway show that made him want to buy tickets. Then he went on…
Coming into the Out of Home industry from digital marketing can feel a little bit like being in a foreign country where you don't speak the language. But as in life, you either adapt and overcome or get swallowed up. For Jonnathan Trilleras, being a progressive thought leader isn't a…
