During the 1980s recession, unemployment and mortgage rates were at a high. Billboard Boys, directed by Pat Taggart, is a documentary based on the radio contest turned international phenomenon in Allentown, PA. Three men were selected to live and outlast each other on a billboard in the hopes of winning…
Out of Home at its finest in this episode! Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard that has gone viral and taken the internet by storm. In collaboration with StarMed Healthcare, BooneOakley and Crenshaw Visions…
Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing. Lucit’s application reduces friction by being connected to the inventory on the lot.…
Check out www.OneScreen.ai/for-marketers and request a FREE micro-moment report to find the best place to create your own viral moment Join Crenshaw Visions Founder, Garrett Crenshaw and Boone Oakley #Creative Director, David Oakley to learn the story behind the mobile #billboard truck driving the internet crazy! Don’t get vaccinated. Wilmore…
We have an awesome episode this week! Douglas Lusted, CEO at AdStash, joins Tim to discuss how businesses and entrepreneurs can benefit from digital screen advertising. AdStash is an adtech platform that helps businesses of all sizes to generate new revenue with digital screen monetization. Takeaways • AdStash provides a…
Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence. Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels. Takeaways • Programmatic advertising has…
On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market. The Sasha Group is an agency that helps ambitious businesses adapt and thrive. They…
What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder and CEO of Reklaim, on the impact of data privacy and the future of data as we know it in marketing today. The Reklaim platform is a platform…
On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip, and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ The Times. Based on Robert’s book, Rock ’n’ Roll Billboards of the Sunset Strip,…
Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies. Takeaways • “If you are trying to sell somebody and you are…
“I did the world trip…about this project.” Billboard campaigns are a mixture of selling the brand and the visual aesthetic. The visual is what engages the consumer to seek out more. On this episode of OOH Insider, Yanick Déry, artist photographer of #IAMOOH, discusses his intention behind the #IAMOOH campaign.…
“We are in an era…on the web.” Using photography displayed outside in order to direct consumers inside to the online presentations. This allows for greater visibility to companies. On this episode of OOH Insider, Yanick Déry, artist photographer of #IAMOOH, discusses his intention behind the #IAMOOH campaign. The #IAMOOH campaign…
“There is also…this is where it stand out.” Utilizing billboards as a form of #artistic expression rather than a call to action. On this episode of OOH Insider, Yanick Déry, artist photographer of #IAMOOH, discusses his intention behind the #IAMOOH campaign. The #IAMOOH campaign are duel purposed as a billboard…
We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign. The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility…
18:12 - 18:57 “You’ve seen this progression...see video content.” The CTV space has exploded during the pandemic. If you think you have done everything within the CTV space, look to alternatives, such as Octopus, to get it in front of more eyes. On this episode of OOH Insider, Ryan Bricklemyer,…
7:52 - 8:26 “We’re one of the only...a different conversation about Octopus.” Octopus is one of the only OOH that can truly say, “I delivered an ad to someone.” On this episode of OOH Insider, Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how brand…
2:17 - 4:24 “OTT is really about...in that environment.” OOH currently looks a lot like the CTV environment. Now the industry is now looking into doing things CTV could never accomplish. On this episode of OOH Insider, Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses…
On this episode of OOH Insider, Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how brand awareness can be cultivated in a way that is engaging and interactive for the consumer. Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with…
17:10 - 18:56 “Our brands can…In real time at all times.” Octopus is transparent with their brands through their data dashboard. They can visualize the funnel in real time. On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach…
15:27 - 16:34 “I think that…network of screens looks like” Agencies should be honest about their network of screens. This benefits the community in the long run. On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach to out-of-house…
8:26 - 10:01 “In order for us to capture…new format.” Octopus helps curate better experiences through interactive games, trivia, and gift opportunities. On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation. Octopus Interactive…
On this episode of OOH Insider, Cherian Thomas, Co-Founder & CEO of the Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation. Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information,…
Part 2 of our Octopus Interactive double-header! Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how to drive memorable brand awareness with their ride-share advertising network. Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders…
We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation. Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share…