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Videos

Dec. 26, 2021

How Billboards Influenced The Way Of Free Publicity

Have you heard the story of the Billboard Boys? Find out how one cRaZy radio contest used a billboard to put a small town on a global stage. Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 25, 2021

Why It Is So Important To Pinpoint What End Users Want And Need

The OOH industry is not a one size fits all.👆 Are you asking enough questions to really understand what people need vs what they want? Adam Malone wishes he asked more questions when he started out, find out why. Check out the OOH Insider Podcast to hear more! #oohinsider #onescreenai…

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Dec. 24, 2021

Why Account Executives Should Use Programmatic To Their Advantage

Programmatic tactics can easily be understood and utilized by OOH Account Executives.👆🏻 Adam Malone explains why OOH Account Executives should use these tactics to their advantage to bring in even more revenue. Check it out on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 23, 2021

How OOH Is Based On Real World Behavior

Are you trying to target sports fans? 🏈 Well, with OOH you can advertise in their favorite sports bars and stadiums. The power of OOH is your ability to base your advertising on real-world behavior.💪🏻 Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing #digitaladvertising #marketing #advertising #OOH"

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Dec. 22, 2021

The Power Of A Podcast

What is a better way to build relationships than talking to people and asking questions through a podcast? 🎙 On this episode, I share how powerful a podcast can be when it comes to learning and growing in a particular industry. Head to the OOH Insider Podcast to learn more!…

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Dec. 21, 2021

The Importance Of Mindset In The OOH Industry

Listen, pay your dues, and respect the industry!📣 Having the right mindset in the OOH industry can really take you a longggg way! Adam Malone speaks on what to do and what not to do when entering the market. Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 20, 2021

The Advantages Of Indoor Digital Playspace

As a buyer are you thinking about the opportunity to run video creative in a playspace setting?📺 Using indoor playspace can be extremely effective to your business. Take advantage of paying for those impressions that actually reach your target audience! Check out the OOH Insider Podcast for more info! #oohinsider…

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Dec. 19, 2021

Why You Need To Take Advantage Of Free Publicity From Your Billboard

Publicity is free advertising! It does not cost the viewers anything to see your billboard as they drive by it everyday. Frank Petka tells the story of the Billboard Boys and how many missed the opportunity to gain free exposure during this campaign 40 years ago!👆 Head to this episode…

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Dec. 18, 2021

How You Can Reach A Larger Target Audience With Outdoor Mobile Advertising

Want to know the best way to engage with your target audience? Garret Crenshaw and David Oakley explain how they utilized a mobile billboard to stun viewers and encourage the Covid-19 vaccine!🤙 Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 17, 2021

Is Your Billboard The Best Fit For AdStash?

If you have a mobile billboard, it may not be the best fit for AdStash.🚚 But AdStash does offer an analytic device just for that! Want to learn more? Head to the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 16, 2021

Why Belief In Your Company May Not Be Enough

You may have the best idea in the world but it may not be a good fit for your market. Adam Malone has some tips he wants to share with OOH innovators first entering the market!📢 Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 16, 2021

Episode 088 - Standing Out with Quality Content

In this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home. SignBird is an out-of-home service company. They partner with companies to enhance the quality of their out-of-home content through photography, videography,…

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Dec. 15, 2021

The Impact Of Covid-19 On Indoor Digital Playspace

How did indoor digital playspace recover from COVID-19?🤕 Douglas Lusted explains how scary it was for this industry when COVID-19 started and where they are with the numbers now. Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 14, 2021

How Dynamic Out-Of-Home Is Changing Automotive Advertising

Why do you think out-of-home hasn’t done well with automotive? Gina Gordon believes it's because it hasn't been truly dynamic until now! Want to learn more? Head to the OOH Insider Podcast!🤙 #oohinsider #onescreenai #digitalmarketing

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Dec. 13, 2021

How A Mobile Billboard Campaign Can Make A Major Impact

What would come to your mind if you saw that Wilmore Funeral Home was used to promote ‘Don’t get vaccinated’? David Crenshaw and David Oakley tell us the major stir their mobile billboard campaign created in the Carolinas. 🤙 Learn more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 12, 2021

Why Inventory Knowledge Is Key To Running A Successful Ad Campaign

Is your inventory up to date? Gina Gordon explains that Lucit has the ability to create a campaign that segments inventory and allows advertisers to target a specific market!🤙 Head to the OOH Insider Podcast to learn more! #oohinsider #onescreenai #digitalmarketing

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Dec. 11, 2021

How Small And Local Businesses Can Monetize Their Screens Through Ads

Have you been getting the most out of your digital signage? Douglas Lusted says your indoor screens can open up another door to creating revenue.🤙 Watch this episode on the OOH Insider Podcast to find out why! #oohinsider #onescreenai #digitalmarketing

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Dec. 10, 2021

3 Reasons OOH Has Not Historically Connected With Automotive

OOH has struggled to gain traction, at large, with retail automotive dealers. Despite the advances in data and targeting, digital billboards have remained underutilized as the dynamic ad format they are. Gina Gordon explains why she thinks dealerships may not want to explore digital billboards. Learn more on the OOH…

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Dec. 9, 2021

How A Strong Ecosystem Can Help Your Startup Succeed

What is your WHY? Find a company that you can see yourself thriving within and one that aligns with your values. Adam Malone speaks on how to grow a strong and successful team!🤙 Check out more on the OOH Insider Podcast! #oohinsider #onescreenai #digitalmarketing

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Dec. 9, 2021

Episode 087 - BONUS! Hot Takes w/ Noah Peshkopia

"No one has ever taken photo in front of a Facebook ad" - Tim Rowe Bonus content from last week! Listen in to get some behind-the-scenes content of some real, raw, and truthful takes on Out of Home. Noah Peshkopia, Geopath certified student at Centenary University, switched things up on…

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Dec. 2, 2021

Episode 086 - Tim Rowe's Path to OOH w/ Noah Peshkopia

A change up this episode! Instead of being the interviewer, Tim becomes the interviewee! Noah Peshkopia, Geopath Certified student at Centenary University, switches things up on this episode of OOH Insider. Get the inside scoop on his origin story, the birth of OOH Insider, and advice for upcoming OOH advertisers.…

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Nov. 18, 2021

Episode 085 - Programmatic 101 w/ Adam Malone of Screenverse (Part 2!)

On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home. Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels. Takeaways • Media owners should…

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Nov. 11, 2021

Episode 084 - American Made Matters w/ Don Rongione of Bollman Hat Company

“A shorter journey; a healthier planet; more jobs in the USA. Buy an American product today.” In this episode of OOH Insider, Don Rongione, President and CEO of Bollman Hat Company, educates us on the importance of buying American-made products to strengthen the American dream. Bollman Hat Company was founded…

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Nov. 4, 2021

Episode 083 - Maximizing Revenue w/ Adam Malone of Screenverse (Part 1)

On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge on industry disruption and building a startup. Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels. Takeaways •…

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