A brand’s goal and objectives, timeline, and budget are the building blocks to creating a digital strategy. Defining these elements is essential when deciding what content to create. To learn more about building a cannabis brand, head to the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them. Buyers and Sellers Media PLC is an out-of-home media wholesaler. They buy digital billboard advertising space in bulk and create national and regional packages…
We are creatures of habit. Take a drive through the market area to get a feel for traffic patterns and pull up zipcode reports to engage the best target audience. If we look at demographics, we can hyper-target an audience. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai…
You want to appeal to shared interests or what is important to the community when developing out-of-home creativity. This will bridge the connection between your target audience and your brand. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence. Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels. Takeaways - Programmatic advertising has…
The sky is the limit.🌟 When starting a project, don’t limit yourself by thinking about what can’t be done. Think of all of the things that can be done before adding restrictions. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market. The Sasha Group is an agency that helps ambitious businesses adapt and thrive. They…
The out-of-home advertising industry is buzzing about digital out-of-home and programmatic digital OOH advertising.🐝 Static is just going to be one more way to engage and delight the consumer. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Customer data is a growing source of competitive advantage, gaining consumers’ confidence is key.🔑 Glyn Williams discusses best practices to increase revenue while cultivating agency leadership. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age, dives into back-office automation, private equity versus venture capital groups, and achieving efficient project management. Sandline is an eDiscovery and document management service provider. They deliver…
What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder, and CEO of Reklaim, on the impact of data privacy and the future of data as we know it in marketing today. The Reklaim platform is a platform…
Creating a holistic collaboration within departments drives communication and a unified OOH directive. Amanda Dorenberg, President of COMMB, discusses the relationship between measurement and marketing on the OOH Insider Podcast. Check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Agency leaders should adopt a growth mindset. Glyn Williams discusses the best practices to increase revenue while cultivating agency leadership. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip, and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ The Times. Based on Robert’s book, Rock ’n’ Roll Billboards of the Sunset Strip,…
The CTV space has exploded during the pandemic. Ryan Bricklemyer says that if you think you have done everything within the CTV space, look to alternatives, such as Octopus, to get it in front of more eyes. For more tips and tricks on how to engage and interact with your…
AdMobilize has recommended where VenueX should put their future screens and discovered the commonalities between screen placements. Brian Fitzgibbons discusses these venue screen locations and how to influence the most people. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Have you seen this incredible campaign from #huntakiller ? If not, you should! Pulled off by OneScreen.ai with the help of some amazing partners, this campaign is an OBIE finalist (like the Grammy awards of #OOH campaigns)
Sometimes the ads that are heavily brand-driven are not the ads that are the most engaging for audiences. Nick Entwistle shares his secret to creating an engaging ad through simplicity and a restricted timeline. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase! Join…
Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies. Takeaways - “If you are trying to sell somebody and you are…
Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Less is more. Consumers don’t need to have a complete explanation in out-of-home. Create an emotion through a few words or visuals to create a deeper impact. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign. The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility…
Out-of-home currently looks a lot like the CTV environment. The industry is now looking into doing things that CTV could never accomplish. Ryan Bricklemyer goes more into detail about the differences between OTT and CTV on the OOH Insider Podcast, check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing