Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence. Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels. Takeaways - Programmatic advertising has…
The sky is the limit.🌟 When starting a project, don’t limit yourself by thinking about what can’t be done. Think of all of the things that can be done before adding restrictions. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market. The Sasha Group is an agency that helps ambitious businesses adapt and thrive. They…
The out-of-home advertising industry is buzzing about digital out-of-home and programmatic digital OOH advertising.🐝 Static is just going to be one more way to engage and delight the consumer. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Customer data is a growing source of competitive advantage, gaining consumers’ confidence is key.🔑 Glyn Williams discusses best practices to increase revenue while cultivating agency leadership. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age, dives into back-office automation, private equity versus venture capital groups, and achieving efficient project management. Sandline is an eDiscovery and document management service provider. They deliver…
What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder, and CEO of Reklaim, on the impact of data privacy and the future of data as we know it in marketing today. The Reklaim platform is a platform…
Creating a holistic collaboration within departments drives communication and a unified OOH directive. Amanda Dorenberg, President of COMMB, discusses the relationship between measurement and marketing on the OOH Insider Podcast. Check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Agency leaders should adopt a growth mindset. Glyn Williams discusses the best practices to increase revenue while cultivating agency leadership. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip, and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ The Times. Based on Robert’s book, Rock ’n’ Roll Billboards of the Sunset Strip,…
The CTV space has exploded during the pandemic. Ryan Bricklemyer says that if you think you have done everything within the CTV space, look to alternatives, such as Octopus, to get it in front of more eyes. For more tips and tricks on how to engage and interact with your…
AdMobilize has recommended where VenueX should put their future screens and discovered the commonalities between screen placements. Brian Fitzgibbons discusses these venue screen locations and how to influence the most people. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Have you seen this incredible campaign from #huntakiller ? If not, you should! Pulled off by OneScreen.ai with the help of some amazing partners, this campaign is an OBIE finalist (like the Grammy awards of #OOH campaigns)
Sometimes the ads that are heavily brand-driven are not the ads that are the most engaging for audiences. Nick Entwistle shares his secret to creating an engaging ad through simplicity and a restricted timeline. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase! Join…
Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising. Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies. Takeaways - “If you are trying to sell somebody and you are…
Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Less is more. Consumers don’t need to have a complete explanation in out-of-home. Create an emotion through a few words or visuals to create a deeper impact. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign. The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility…
Out-of-home currently looks a lot like the CTV environment. The industry is now looking into doing things that CTV could never accomplish. Ryan Bricklemyer goes more into detail about the differences between OTT and CTV on the OOH Insider Podcast, check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Establish a communication flow with your team early on. Understand their lifestyle to understand the culture they work within and vice versa. Head to the OOH Insider Podcast to learn more tips on establishing good communication in the workplace!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Knowing and understanding the market will help you succeed when going into your line of work. Joe Quattrone explains the importance of this knowledge and how you can use it in your career. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage your target audience within your community. Team Automotive Group is a dealership…
Billboard campaigns are a mixture of selling the brand and the visual aesthetic. The visual is what engages the consumer to seek out more so it is important to take into consideration the aesthetic just as much as selling the brand. To learn more, head to the OOH Insider Podcast!👇🏻…