On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home. Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels. Takeaways - Media owners should…
Private equity groups want to see something established and a clear path to cash flow positive. Glenn Hopper explains what a private equity group is looking for when investing. Head to the OOH Insider Podcast to learn more!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
This model is UNLIKE any other! Their flexible packages cater to the customer’s needs and provide the best value. Jess Fitzpatrick tells all on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the role of place-based media within the marketing industry. Takeaways •…
On this episode of OOH Insider, Don Rongione, President and CEO of Bollman Hat Company, educates us on the importance of buying American made products to strengthen the American dream. Bollman Hat Company was founded in 1868 by George Bollman. Located in Adamstown, PA, they are America’s oldest hat makers.…
If you are looking for more complex reports to gain granular insights, take a look at Google Ad Manager. This is the tool that the Shark Experience presented by Verizon uses to receive accurate reports. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Why go for the small group of fish when you can catch the larger group of fish? Casting a bigger net can find you the additional people who are interested in your product and will buy from you. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge on industry disruption and building a startup. Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels. Takeaways -…
Have you ever seen the unparallelled versatile golf carts? Well, Club Car was the driver behind the Shark Experience! For more information on how they were able to help the Shark Experience scale exponentially, head to the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
On this episode of OOH Insider, Frank Petka, Producer of Billboard Boys, shares the story of three men’s determination to earn a home by living on a billboard. During the 1980s recession, unemployment and mortgage rates were at a high. Billboard Boys, directed by Pat Taggart, is a documentary based…
Automation creates good data which in turn leads to more investors. Glenn Hopper explains how Sandline delivers clarity to businesses by deciphering pain points within an organization’s data. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
It’s never been easier to reach the millions of people engaging with the Edison Interactive platform! With their self-serve solution, you have easy and fast access to a large audience and you can target your ads based on location, interest, and more. To learn all about this feature, head to…
Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences. BOLDSITE Media, is a destination media company that creates boundless brand environments. They are motivated to design unparalleled immersive and integrated brand stories. Takeaways…
On this episode of OOH Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard. In collaboration with StarMed Healthcare, BooneOakley and Crenshaw Visions created a mobile digital billboard aiming to make vaccine information more readily available. The…
The automation trend is big, broad, and fast-growing. Using data automation will strengthen your data accuracy, which investors will need to see before they write that check. To learn more about data automation, head to the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
There are so many benefits to out-of-home media. Out-of-home advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. Amanda Dorenberg speaks more on this on the OOH Insider Podcast. Check it out!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing. Lucit’s application reduces friction by being connected to the inventory on the lot.…
When creating cannabis brand content, you have to define the brand message goal. A brand’s goal and objectives, timeline, and budget are the essential building blocks to creating a digital strategy. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Trust your instincts to do good marketing. There is such a great opportunity for communicating the value of creative. Don’t just get lost in the metrics because they are tangible. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Douglas Lusted, CEO at AdStash, joins Tim to discuss how businesses and entrepreneurs can benefit from digital screen advertising. AdStash is an adtech platform that helps businesses of all sizes to generate new revenue with digital screen monetization. Takeaways - AdStash provides a media player that powers ads onto a…
A brand’s goal and objectives, timeline, and budget are the building blocks to creating a digital strategy. Defining these elements is essential when deciding what content to create. To learn more about building a cannabis brand, head to the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing
Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them. Buyers and Sellers Media PLC is an out-of-home media wholesaler. They buy digital billboard advertising space in bulk and create national and regional packages…
We are creatures of habit. Take a drive through the market area to get a feel for traffic patterns and pull up zipcode reports to engage the best target audience. If we look at demographics, we can hyper-target an audience. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai…
You want to appeal to shared interests or what is important to the community when developing out-of-home creativity. This will bridge the connection between your target audience and your brand. Learn more on the OOH Insider Podcast!👇🏻 Podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 #oohinsider #onescreenai #digitalmarketing