Attention vs Resonance What's the real story? Well, it's an open and shut case. Resonance ftw...by 300% 🤯 Understand why and how resonance has become a key signal for better brand outcomes: https://www.theoohinsider.com/bill-harvey/
DOOH x VALUE SIGNALS If we can see where they are 📌 And we know what matters most to them 💖🧠💰 We could just make the real world a little more interesting... Get the whole conversation with Bill Harvey here: https://www.theoohinsider.com/bill-harvey/
What are the psychological motivations that drive people to take action? How do you turn them into something you can use to activate your next ad campaign? It starts with 1M words in the Oxford Unabridged Dictionary in 1977 and ends...well, never. It never ends. You just keep figuring stuff…
1,000,000 words became 265 Driver Tags (Value Signals) 265 Value Signals became 15 cohorts What are they? What do people REALLY care about most? And how do you use those insights as a brand to drive better outcomes? Get the whole conversation here: https://www.theoohinsider.com/bill-harvey/
Driver Tags = Value SIgnals Value Signals = What matter most to you, distilled, for brands. Hear about how 1M words of the Oxford Unabridged Dictionary became 15 cohorts that exponentially greater outcomes than...everything else, here: https://www.theoohinsider.com/bill-harvey/
What is the workflow for activating your ad campaign using driver tags and leveraging resonance? Well, there are lots of ways, but this is certainly the most proactive. Start with the outcome in mind and work backwards. Start with this episode and work backwards: https://www.theoohinsider.com/bill-harvey/
CASE STUDY ALERT What did this Nielsen Catalina study reveal about Resonance vs Attention? Find out. Get the whole episode here: https://www.theoohinsider.com/bill-harvey/
"The ad must resonante in order to have a sales effect" But what brings your eyes to the screen? Everyone focused on view-thrus but is it really the jtbd? Find out from Emmy-award winning researcher Bill Harvey: https://www.theoohinsider.com/bill-harvey/
ATTENTION VS RESONANCE What happens when you put funny ads next to funny content? The old saying goes... "People don't care how much you know until they know how much you care" so how do you let your audience know you care? That you get them? Thinking about Resonance vs…
We asked Emmy-award winning Media Research Bill Harvey what excites him most about AI. This was his answer... Get the whole episode here: https://www.theoohinsider.com/bill-harvey/
Love - Competency - Power 💖 🧠 💪 What would you do if you knew those emotions mattered most to your audience? Find out what this brand did to drive exponentially greater outcomes. Get the whole episode here: https://www.theoohinsider.com/bill-harvey/
Everybody talks about "testing" 🔬 But what does that really mean? How should it look, sound, and feel? Probably a lot like this. Get the whole conversation with Emmy-award winning media researcher, Bill Harvey, here: https://www.theoohinsider.com/bill-harvey/
How does the Netflix program recommender work? Why does it matter for advertising? Attention vs Resonance Understand the tech behind adtech with Emmy-award winning researcher, Bill Harvey: https://www.theoohinsider.com/bill-harvey/
DOOH publishers and sellers: - Is your inventory truly premium or just pretending? - Are in the places advertisers need to be? - What’s slowing you down—sales friction or outdated tools? - Programmatic efficiency or premium CPMs: why not both? - Are you automating smarter or killing your relationships? FatTail…
Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc. (https://www.linkedin.com/in/bill-harvey-9581801/) , unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the…
Ever wondered about how addressable TV came to be? Emmy-winning researcher Bill Harvey shares why resonance trumps attention and how his team's innovations have shaped 40+ years of advertising: 🎯Driver Tags: The secret to what truly drives behavior. 🤑Resonance vs Attention: Ads that resonate boost sales more than attention metrics.…
Can anyone confidently answer this ONE question about advertising? Maybe. But probably not. Though I do know some AI-powered MMM's that are real damn close. Prescient.ai helped a B2B medical supply company predict their sales outcome from advertising to within 2% accuracy - 84 days in advance. That's almost an…
How AI media buying tools make money With the founder of an AI media buying platform https://www.theoohinsider.com/daypart-ai/
What are the challenges of a DSP's business model? Hint: High-volume, low-margin businesses all have this same problem 🤔 Shoutout @aripap Watch or listen to the entire episode with Daypart.ai Founder, Jeromy Sonne, here: https://www.theoohinsider.com/daypart-ai/
Lessons from other channels: We watched broadcast tv dollars become an entirely new category (CTV). 'Retail Media' seemingly appeared overnight and largely left DOOH out of the playbook when 85% of retail happens offline and well, place-based media is the O.G. of Retail Media. What can DOOH learn as Audio…
Is audio really the ultimate undervalued media play? DOOH + Audio = $$$ Someone please figure that out. Hear Jeromy Sonne's take on why now is the time to figure out audio advertising 🎧https://www.theoohinsider.com/daypart-ai/
Let's geek out... How can AI shape the future and impact today? Hear about it from Daypart.ai Founder, Jeromy Sonne, here: https://www.theoohinsider.com/daypart-ai/
LESSON: Be close to the problem - listen to your customers. ⚠️ You are not the customer ⚠️ And the unit economics on this lesson can be cRaZy! Hear about how Jeromy has used this lesson to lead Daypart.ai through their evolution from DSP to AI-powered ABM platform for building…
"These are the platforms you should use, the amounts you should spend, and the outcomes you should expect" We'd all like that, right? We feel you Jeromy, we feel you. Get the whole conversation here: https://www.theoohinsider.com/daypart-ai/