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Videos

Feb. 28, 2024

How to Get Your Great Product Noticed: Influencer Marketing Strategy [VUORI Story]

Launching in a competitive category like Athleisure? Start here to cut thru the clutter. How to stand out in a crowded marketplace 101 Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

The Power of Visual Creative: Boosting Engagement and Measuring Lift to Quantify the Outcome

The Power of Visual Creative: Why Boosting Engagement is the key to Measuring Lift and Quantifying the Outcome Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

How Roadside Signs Influence Consumers: The Power of Advertising to the Subconscious

How Roadside Signs Influence Consumers: The Power of Advertising to the Subconscious A timeless story... Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

Unlocking Business Growth: Reaching Untapped Audiences for DTC and B2B Brands w/OOH

Most brands focus too much on the middle and bottom of the funnel, missing out on the 95%+ who've never heard of them. Start broadening your horizon with above-the-line strategies like OOH and linear broadcast. First step? Define your goal. Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

The Power of Out-of-Home Advertising: Tangible, Real, and Sleek

"OOH advertising stands out as one of the few tangible, real-world channels left. It's not just effective; it's sleek, sexy, and commands attention. When you put killer creative on a billboard or transit ad, people notice. That's what makes it special." Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

Out-of-Home Advertising: The Gateway Drug to Brand Engagement | CMO Marketing Secrets

While we integrate tangible tracking, OOH is more—it's the 'gateway drug' to brand addiction. Engaging not just active buyers but everyone, ensuring long-term brand recall. Ignoring potential customers not ready to buy now is short-sighted. Don't just chase immediate revenue; cultivate future markets. There's limited low-hanging fruit in digital-only strategies.…

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Feb. 28, 2024

Maximizing ROI: The Importance of Data-driven Campaigns in Transit Advertising

Consider the bigger picture in your campaigns. Sometimes, deep funnel analytics don't align with broader strategies, like a major transit ad. Align tactics with overall goals. Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

The Ultimate Tool for a Quiet Backseat: Fries!

IDEA 💡 Fries: the ultimate peacekeeper for the backseat crowd and a legend in their own right. Imagine capitalizing on the after-school rush with a timely offer: 'Stop in now for free fries with any meal purchase.' A simple yet effective strategy to boost those afterschool hours. Get the entire…

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Feb. 28, 2024

Unlocking the Power of Digital Marketing: Strategies for Timely and Relevant Content

Marketing magic lies in those subtle touches that aren't always about direct offers. Timeliness, relevance, and community focus can make all the difference. The power of digital allows for dynamic, adaptive messaging. And the beauty? Repetition. The same commuters, the same road, every weekday. Get the entire conversation here -…

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Feb. 28, 2024

CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres 2X IPO Insights

In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting…

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Feb. 27, 2024

CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of B...

In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting…

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Feb. 27, 2024

Finding Your Target Audience: Using Data to Drive Business Growth with OOH Advertising

Finding Your Target Audience: Using Data to Drive Business Growth with OOH Advertising Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 26, 2024

Unlocking the Power of Out-of-Home Advertising in 2024 | CMO Marketing Secrets that Scale 🚀

Unlocking the Power of Out-of-Home Advertising in 2024 CMO Marketing Secrets that Scale 🚀 Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 24, 2024

The Art and Science of Building a Successful Campaign: Balancing Creativity and Data-Driven Outcomes

Struggling to find the perfect balance between creativity and data in your campaigns? Chris Rigas from Markacy is here to unravel the art and science behind building a successful campaign! 🚀 Learn why in today's digital age, creative content is not just king but the cornerstone of targeting, especially on…

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Feb. 24, 2024

How to Boost Sales with Memes: A Social Media Strategy for Brands | DTC Meme Marketing Ideas

Join Chris Rigas from Markacy as he highlights the power of incorporating memes into your marketing mix. Learn why turning your promotions into entertaining content, like meme videos featuring Mariah Carey and your products, can skyrocket engagement and sales! 🎶🐾 Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

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Feb. 24, 2024

The Importance of Focusing on Net New Customers for Brand Growth | DTC Marketing Secrets

Did you know your reported ROAS might be misleading you? Learn why real growth lies beyond the repeat customer and how shifting your focus can unveil the true potential of your marketing efforts. 🎯💡 Discover the importance of optimizing your email and SMS strategies and ensuring your website is top-notch…

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Feb. 24, 2024

Understanding the Pitfalls of ROAS: Why Attribution Can Be Misleading | DTC Marketing Secrets

Ever feel like your ROAS (Return on Ad Spend) metrics might be leading you astray? Dive into the real talk with Chris Rigas from Markacy, as he breaks down the pitfalls of over-attribution in digital advertising. 📊❗️ Find out why a high ROAS isn't always what it seems, especially in…

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Feb. 24, 2024

The Secrets to Success in Media Buying: A Day in the Life of a DTC Media Buyer | VP Media, Markacy

Ever wondered what a day in the life of a media buyer looks like? Join Chris Rigas from Markacy as he unveils the secrets behind successful media buying and what really matters in the fast-paced world of advertising. 🚀💼 Are you prioritizing speed to market, seamless collaboration, or unbeatable pricing?…

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Feb. 24, 2024

Unleash the Laughter: Funny Dog Experiences with Crate Comedy ? DTC Marketing Secrets

Ever thought a simple dog crate could bring a smile to your face? Find out how turning everyday dog experiences into relatable, laugh-out-loud moments can transform your brand's connection with its audience. Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

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Feb. 24, 2024

Discover the Top Missed Opportunities in Sales and How to Avoid Them | DTC Marketing Secrets

We sat down with Chris Rigas, VP of Media at Markacy, to uncover the top missed opportunities in unlocking revenue growth from your marketing mix. Don't miss out on valuable insights - https://www.theoohinsider.com/mediabuying101/

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Feb. 24, 2024

How to Collaborate with Creative Experts for Marketing Success | DTC & EComm Marketing Secrets

Want to get on the next buy? Find out how to be a value-added partner for media buyers. Get the whole conversation here - https://www.theoohinsider.com/mediabuying101/

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Feb. 24, 2024

How Over-Targeting Impacts Facebook Advertising | DTC Marketing Secrets: How to optimize your ads

Are you a brand facing the paradox of over-targeting? Has the pendulum overcorrected and is swinging back at you like Miley Cyrus on a wrecking ball? Find out why expanding beyond Facebook and exploring channels like OOH can bring new life to your old mix. Get the whole conversation here…

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Feb. 24, 2024

Strategies for Expanding to a New Market and Maximizing ROI | DTC Marketing Secrets for Profitabilit

In these cost-conscious times, learn how top brands are adapting post-COVID for sustainable growth with limited budgets. Discover the power of incremental gains and how to determine which marketing channels truly contribute to attracting new customers🎯 Thinking of expanding to a new market? Dive into strategic insights with Chris Rigas,…

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Feb. 24, 2024

Optimizing Your Marketing Budget: Identifying Inflection Points and Maximizing ROI | DTC/EComm

Learn how to identify those crucial inflection points in your marketing strategy and make every dollar count. Understand the balance between media and creative investments, and uncover innovative ways to engage with the customers you've already won. 🎯👥 Chris Rigas, VP of Media at Markacy, sheds light on the concept…

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