💡 Here’s what you’ll learn: How Locala transitioned from a mobile-first DSP to an omnichannel powerhouse 🌍 The Role of Generative AI in Hyper-local Audience Targeting and Campaign Optimization 🤖 Why accountability, attribution, and flexibility are the future of DOOH 📈 Practical tips for DOOH publishers to win more with…
How do you solve friction-filled workflows with automation? As OOH becomes more digital and DOOH becomes more programmatic, how are publishers solving the problems that allow for actual growth? Find out with Al from FatTail here: https://www.theoohinsider.com/fattail-automating-dooh/
"DIRECT SALES" doesn't mean "ANTIQUATED SALES" process It means relationships, problem-solving, human-creativity. So enable more of that by automating the friction-filled parts. Making the logic's case for brand dollars: https://www.theoohinsider.com/fattail-automating-dooh/
REDUCE FRICTION, NOT VALUE Want Higher CPMs? Better yield? "Going Programmatic" probably isn't the answer. And if someone on your executive team is offering that as the answer? They have no clue what they're talking about. Cut through the Noise, Get the Signal: https://www.theoohinsider.com/fattail-automating-dooh/
Context x Content Is this the #1 super power of DOOH? It may just be... #2 Discovery #3 _______________ What would you add? Get the whole conversation here: https://www.theoohinsider.com/fattail-automating-dooh/
REMNANT VS PREMIUM Why a race to the bottom isn't what anyone wants (and how to avoid being a part of it!) Get the whole conversation with Al from FatTail here: https://www.theoohinsider.com/fattail-automating-dooh/
"Our most successful publishers sell direct" But you're hoping for magic mailbox money because you plugged into programmatic pipes. The only problem? That pipe is full of hopium. Get serious about your business. Start here: https://www.theoohinsider.com/fattail-automating-dooh/
I worked for a (failed) DOOH startup. The CEO proudly proclaimed one day... "We're going to replace the need for AE's!" The other "startup" peeple cheered. That's when I knew the CEO had zero understanding of the problem. I was right. Why Human Creativity Wins and How To Create Capacity…
Seriously, if I get another call from an AE that goes like... "My direct relationships are buying me programmatically but our leadership isn't paying us on it" Then I'm just going to hire your AE on the spot. Real talk: If you're a DOOH publisher and do not understand incentive…
Do we need to have direct relationships in a programmatic world? Yes. The answer is yes. Are you avoiding direct sales? Or leaning in? The winners are leaning in. Get the whole conversation here: https://www.theoohinsider.com/fattail-automating-dooh/
How are the Digital Online and the DOOH ecosystem similar and different? Where should you start as a publisher to think about integrations for unlocking more (new) revenue? Find out how GSTV worked with FatTail to automate their entire adops journey: https://www.theoohinsider.com/fattail-automating-dooh/
When you fail to define yourself to the market, the market will define you. It's a theme I've personally witnessed more times than I care to count and it's the #1 problem with the entire channel of DOOH. Break out of the echo chamber and understand how to position yourself…
What is 'Premium'? What is 'Programmatic'? And how do they impact you as a DOOH publisher? Find out in the whole conversation with Al from FatTail here: https://www.theoohinsider.com/fattail-automating-dooh/
Defining the unique challenges of DOOH publishers like Gas Station TV and how automation is solving them. Get the whole conversation here: https://www.theoohinsider.com/fattail-automating-dooh/
What is 'Programmatic'? Is it a blanket term for automation? It's most certainly not "Magic Mailbox Money" Find out how automation is blurring the lines between traditional programmatic and the future of transacting with Al from FatTail here: https://www.theoohinsider.com/fattail-automating-dooh/
Brands want premium. Brands want guaranteed delivery. Brands want efficiency. Brands WANT what you have! But are you running away from them by avoiding the REAL job to be done? You may be. Find out if you here with Al from FatTail here: https://www.theoohinsider.com/fattail-automating-dooh/
Programmatic Ad Spend has exploded since 2013! But have compensation structures caught up for legacy channels like DOOH? From what we're hearing...it hasn't and that's a problem for publishers and sales people, find out why: https://www.theoohinsider.com/fattail-automating-dooh/
What is 'Premium Inventory'? Everyone talks about 'Premium' in advertising, but how do you define it? Join Al from Fat Tail in a conversation about Premium and Automation are driving revenue for the top publishers in the world (online and off): https://www.theoohinsider.com/fattail-automating-dooh/
What are the superpowers of DOOH publishers, and how can sellers capitalize on what makes the channel unique? Creativity in the sales process is the jtbd. Find out with Al from FatTail how to turn common pain points into power moves. Get the whole conversation here: https://www.theoohinsider.com/fattail-automating-dooh/
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign…
🎥 In this episode, Tim Rowe sits down with Eric Tilbury, Senior Director of AdOps at Inuvo, to explore why outcomes beat clicks and how Digital Out-of-Home (DOOH) can thrive in a privacy-first world. They tackle the limitations of user-based attribution, the benefits of Marketing Mix Modeling (MMM), and how…
"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced…
How do we create better brand experiences and drive better outcomes? If everyone stopped and held hands...could advertising actually change the world? Bill makes a very convincing case, it's the holding hands part that's hard. Find out how AI + Humans can create better advertising: https://www.theoohinsider.com/bill-harvey/
HOW DID ADDRESSSABLE TV START? Bill was there. How was AI influencing advertising in the late 90's? Get the whole conversation here: https://www.theoohinsider.com/bill-harvey/