On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home. Oxford Road is a performance audio advertising agency. They assist innovative companies to connect with new customers through multiple media channels, such…

Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip. Spotlight Outdoor Advertising is an enterprise leader in out-of-home advertising. They specialize in creating immersive experiences with their exclusive inventory on the Las Vegas Strip. Takeaways - Mobile billboard…

Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go. ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business,…

Find Out What Is The 'Attention Arbitrage' Business And It Matters For Brands And Media Publishers Alike. Visit theoohinsider.com and subscribe for more.

Find Out What Is The 'Attention Arbitrage' Business And It Matters For Brands And Media Publishers Alike. Visit theoohinsider.com and subscribe for more.

Find Out What Is The 'Attention Arbitrage' Business And It Matters For Brands And Media Publishers Alike. Visit theoohinsider.com and subscribe for more.

On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace. BellaVix is a performance-driven, marketplace management agency that helps direct-to-consumer retail brands drive bottom-line growth on Amazon and Walmart. Their team of experts specialize in…

Did you know that 63% of Gen Z are using ad blockers? And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts to seem like none of…

Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market. Moving Walls is an international media technology group specializing in OOH planning, buying, and measurement technology. Their goal is to bring transparency and automation to out-of-home. Takeaways - Measurement is key to scaling out-of-home…

Shane Hutton, CEO of TastyAd, chats about how to involve the general public in out-of-home advertisement and best practices for creative teams. Billboard4Me.com is a service that offers billboards to the general public. These billboards can be used to celebrate birthdays, congratulations, anniversaries, memorials, and more on a day-to-day basis.…

On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more. The Ultimate OOH Sales Guide: Your Competitive Advantage To…

We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing. McWhorter Capital Partners is a private equity and real estate…

For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Access The articles I referenced today are... https://digiday.com/media/apple-is-building-a-demand-side-platform/ https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-king

How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please email tim@onescreen.ai #oohadvertising #marketing #advertising

Make sure to subscribe & Share! This show is also available wherever you enjoy podcasts by visiting: theoohinsider.com Or by searching 'OOH Insider' on your preferred listening app. For consulting inquiries , please email Tim at outofhomeinsider@gmail.com Articles Referenced: Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/…

Make sure to subscribe & Share! This show is also available wherever you enjoy podcasts at: theoohinsider.com For consulting requests, please contact: outofhomeinsider@gmail.com Articles Referenced: Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834 How One Simple Strategy Changed the Candy Industry https://www.neurosciencemarketing.com/blog/articles/friction-candy.htm…

Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points... https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82Q WWE Colonoscopy Billboards https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/ Google Trends Analysis Mentioned https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialists SXSW goes to Australia… https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/ New Consumer Data…

Subscribe and follow theoohinsider.com to stay in the know with the only daily tear sheet for brand leaders and media executives that advertise in the real world. In today's episode... Find out how to use the ammunition packed into this article to advise travel brands during the impending economic recession…

What do recent Google searches reveal about the recession? And how can brands prepare? Find out in this edition of OOH Insider Daily (theoohinsider.com) Article Referenced: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/

Deanna Berry joins us to chat about what the future will hold for McWhorter Capital Partners. Join the discussion on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising #ad #marketing #advertising #OOH

Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. Find out how they connect device id data to digital analytics to prove return on investment on theoohinsider.com🤙🏻 #oohinsider #onescreenai #advertising

These days anyone can become an influencer on social media, as long as they spend some time learning how to become a social media influencer and then put the work in. Join the discussion on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising

OOH is a very community-based industry. Investing ad money in college athletes or sports groups provides exposure for universities and brand awareness. Learn more on theoohinsider.com 🤙🏻 #oohinsider #onescreenai #advertising