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Videos

March 21, 2024

COMING: The Shocking Truth about a Massive Venture-Backed Company (Shopify Site Speed Scam)

It's time to rethink your priorities if you'd rather make excuses than make progress. Excuses don't build empires. Actions do. "Just imagine the legal mess that could happen if they don't fully understand the situation. It's a ticking time bomb waiting to explode." "The lack of understanding from partners and…

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March 21, 2024

Boost Your Website Traffic with SEO in 2024 - How your site speed could be costing you $$$

Remember, milliseconds make millions in the digital world. Don't overlook the importance of site speed for tracking pixels. A slow site can cost you valuable data and conversions. Speed up for success. Get the entire conversation here - https://www.theoohinsider.com/shopifyspeedscam/

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March 21, 2024

Maximizing Website Performance: Analyzing Lighthouse Loading Pane

What is 'The Lighthouse Loading Pane' and why does it matter??? Because when optimizing website performance, analyzing the Loading pane in Lighthouse can give you valuable insights into how to improve user experience. Focus on reducing load times, optimizing images, and minimizing render-blocking resources for a faster, more efficient website.…

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March 21, 2024

Increase Your Website Speed and Boost Conversion Rates with Affordable SEO Services - SCAM!!!

Increase your website speed and boost conversion rates with affordable SEO services - sounds like a scam. Remember, if it sounds too good to be true, it probably is. Do your research before investing in any services promising quick results. And advise your clients to do the same. Get up…

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March 21, 2024

The Power of Ubiquity: How to Build Trust and Capture Your Buying Public

Power of Ubiquity: If you want to build trust and capture your buying public, be everywhere. - Engage on social media - Create valuable content - Network in person - Show up consistently The more you're seen, the more trust and credibility you build. Get the whole episode here -…

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March 21, 2024

The Impact of Site Speed on Bounce Rates: Deloitte Findings

Deloitte findings show that milliseconds can make millions when it comes to site speed and bounce rates. Don't underestimate the impact of a fast-loading website on your audience's experience and engagement. You'd want your retail store to be open and employees to greet your customers and help them, right? Why…

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March 21, 2024

Discover the Sneaky Lighthouse Scam: How to Protect Your Website Analytics and Performance

Don't let shady tactics undermine your hard work online. Stay informed and stay vigilant. The Sneaky Lighthouse Scam: How to Protect Your Website Analytics and Performance https://www.theoohinsider.com/shopifyspeedscam/

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March 21, 2024

Site Speed: The Key to Boosting Customer Experience and Business Success

Site speed is not just about loading times, it's about user experience. Slow sites can drive away customers and harm your business. Don't talk about "driving traffic" until you understand "where traffic goes" and what happens when it gets there. Start here: https://www.theoohinsider.com/shopifyspeedscam/

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March 21, 2024

The Impact of Website Speed on User Experience and Sales

High-intent decisions require more research and planning. Low-intent decisions can be more spontaneous. Knowing the difference can help you to create hypothesis about your customers and how your media mix, website, etc. should all work together.

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March 12, 2024

The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners

There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE…

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March 12, 2024

The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners wit...

There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE…

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Feb. 28, 2024

The Power of Out-of-Home Advertising in B2B Marketing | CMO Insights on Strategies that Scale

Exploring the untapped power of OOH applied in B2B: It's not just about broad reach, it's about precision. Using heat maps to identify high-density buyer clusters and strategically placing ads can dramatically shorten sales cycles. Forget the usual 6-8 months; think targeted impact. Add in elevator screens, and watch your…

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Feb. 28, 2024

Discover the Sonic Playbook: How National TV Ads Build Brand Awareness | Marketing Secrets

Discover the Sonic Playbook: How National TV Ads Build Brand Awareness & The Value of Broadcast Media Layne Cox talked about creating this effect back on 'Alchemy in The Real World' https://www.theoohinsider.com/layne-cox/ And Zachary talks about how it worked exactly as designed in this episode https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

How to use data to inform your strategy - Pre-campaign planning secrets from a CMO

Data isn't just for tracking your progress, it's for informing your strategy. Use it to pivot, adjust, and optimize your path towards success. Or, just use it to sell more damn french fries 🍟 Get ready for Part II in our Media Buyer Track With Zachary Pardes, Co-founder of Black…

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Feb. 28, 2024

How to think about your marketing mix before every spending a dollar and working with vendors 😧

What is my goal? What am I trying to achieve? What channels can support it? Before diving into a marketing campaign, first think about your desired outcome. Then, consider which channels and mediums will best help you achieve that goal. Hear how to stand out in a crowded marketplace 🎧…

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Feb. 28, 2024

The trap of 'Shiny Object Syndrome' in Marketing | CMO Marketing Strategies That Scale

Don't chase the shiny object in B2B marketing. Instead, focus on understanding your audience, delivering value, and building long-term relationships. Consistency and relevance will always win over flashy tactics. How are you making sure that you're top of mind when your buyers are IN the buying cycle? Did you know…

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Feb. 28, 2024

B2B Marketing IS B2C Marketing, Change My Mind | How to rethink your ABM and B2B Marketing Funnels

B2B Marketing IS B2C Marketing, Change My Mind. And OOH in the areas that matter most to you allow YOU to control the narrative about how your brand shows up. - Builds brand credibility and trust - Increases brand awareness and recognition - Targets specific business audiences effectively - Speeds…

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Feb. 28, 2024

What do these 2 CMOs and Sonic TV Commercials have in common?! Build Big Brands, Never Waste AdSpend

Is it wasted spend? Or efficiency at scale? There's this recurring theme with the Sonic slushy commercials. Layne Cox used Sonic as an example in 'Alchemy in The Real World' when we talked about the efficiency of buying national broadcast media. It turns out that Zachary Pardes had that same…

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Feb. 28, 2024

Increasing Conversion Rates Online and Offline: The Power of Out-of-Home Advertising

Discovering the real power of grassroots trust: From new user engagement to boosting in-store visits, out-of-home strategies are revolutionizing conversion rates. In an era dominated by fake influencers and AI, authenticity isn't just a buzzword—it's our strongest competitive edge. Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

Take a Break from Your Phone: 10 Seconds to Enjoy Life - The Superpower of a Billbard

Imagine your message on a billboard: 'Life's short, relax a little.' Look up from your phone, smile at someone. Ten seconds of connection can change your day. Let's spread some joy! Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

Unlocking the Power of Out-of-Home Advertising: Strategies and Profitability | DTC Marketing Secrets

Embarked on a journey 4 1/2 years ago to decode how the magic of OOH advertising works. Found it's all about genuine engagement & trust, boosting everything from clicks to foot traffic. But how to scale without losing your essence or your profits? Let's dive into sustainable growth strategies. Get…

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Feb. 28, 2024

The Power of Strategic Collaboration: Boosting Business Success

Key to unlocking marketing success? Partner with someone who gets your vision inside out. Choose the expert who'll not only find the perfect spots for your ads but will seamlessly integrate them into your broader strategy. Here's to collaboration that moves the needle 🍻 Get the entire conversation here -…

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Feb. 28, 2024

Unlocking the Power of Out of Home Advertising: B2B Marketing Strategies

Dive deep into data, then strike with precision in B2B marketing. Use heat maps to identify where your buyers cluster, then target them where they are—be it billboards by their office or screens in their elevators. OOH just alive; it's thriving and underutilized. Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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Feb. 28, 2024

Digital Out of Home Advertising: How to Drive Sales in the Moment | CMO Marketing Strategies

Digital Out of Home Advertising: How to Drive Sales in the Moment Get the entire conversation here - https://www.theoohinsider.com/scalingwithOOH

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