Out-of-home (OOH) advertising has been an effective way for brands to reach a wide audience and create awareness for a long time. From billboards and transit ads to digital screens in public spaces, OOH has the power to capture attention and leave a…
Out-of-home (OOH) advertising has long been a powerful tool for brands to reach a wide audience and create brand awareness. Whether it's billboards, bus shelters, or digital signage, OOH ads have the ability to capture the attention of consumers on …
In the fast-paced world of advertising, Out-of-Home (OOH) advertising has long been a popular choice for marketers. Whether it's billboards, transit ads, or digital signage, OOH advertising offers a unique opportunity to reach a wide audience. Howev…
In Guest Spotlight #123, marketing expert Nathan Yeung shared valuable insights on the importance of imperfection, scale, and practicality in business. With a wealth of experience in affiliate marketing, media arbitrage, and ad technology, Young off…
In the world of marketing, out-of-home (OOH) advertising has always been a powerful medium to reach a broad audience, that is, a lot of people, at the same time. From billboards to bus shelters, brands have relied on these physical placements to dri…
In the world of advertising, technology has revolutionized the way marketers reach their target audience. One such innovation is programmatic advertising, which has been widely adopted in the digital space. But did you know that programmatic adverti…
In today's digital world, out-of-home (OOH) advertising has undergone a significant transformation. Gone are the days of just static billboards and traditional posters. With the advent of digital out-of-home (DOOH) advertising, marketers now have ac…
In the world of business, the terms "marketing" and "advertising" are often used interchangeably, and the same holds true when associated with specific tactics, like "Social Media Marketing" or "OOH Advertising. So which one is it...OOH Marketing o…
In this episode, I had the pleasure of speaking with Brian Rappaport, founder and CEO of Quan Media Group, a leading out-of-home concierge agency (for a record 3rd appearance on the show but the first in 2 years). Brian shares his expertise and ins…
In today's episode, we have a special guest, Dennis Kelly, the CEO of Postalytics, a platform that is disrupting the direct mail industry. Get ready to dive into the challenges and opportunities of this $40 billion industry and discover how automati…
I'm your host, Tim Rowe, and today we have a fascinating conversation with Benjamin Fishlock, Head of Creative Strategy at Global Street Art. In this episode, we go deep on the compelling case for building a "real-world brand" and unpack the impact …
In 2013, British Airways launched a digital billboard campaign in London's Piccadilly Circus that used surveillance technology to track planes flying overhead. When a British Airways flight passed by, the billboard would display the flight number an…
If you can't manage to get pictures of billboards or the OOH ad campaign in a reasonable and painless way it's very unlikely that anyone is going to put a ton of faith into your super-slick attribution report. Instead, let's start with the bl…
An exchange rate is the value of one currency compared to another and is used to determine how much of one currency you'll need to exchange for another. Based on economic and political factors, exchange rates can fluctuate up and down but it's usual…
While impression counting has been a popular method for valuing physical media in advertising, the question of 'How do we measure OOH?' is still mostly unanswered for brands and publishers alike, and there are three primary challenges associated wit…
The measurement conversation gets confusing before it even gets started because the word, 'measurement' is really being used for two distinctly different concepts that both matter to marketers. So, that's why we're going to approach the topic of 'me…
What Is A DSP And Why Does It Matter? Let’s start by breaking down what a DSP is and why it’s relevant. DSP is short for demand-side platform. This is the literal interface used by marketers to deploy ads. This can be Facebook Ads Manag…
Okay, buckle up. This one is going to be a deep dive into Measurement. From tip to tail, we’re going to set a foundation for ongoing conversations about quantifying the impact of OOH. And here’s the thing, it’s not going t…