What is the information brands can use to optimize #marketing targeting along the path to purchase?
There's not much sense in doing any advertising if there are holes in your customer experience - is the price your customers pay one of them?
Are you being undercut by 3rd party sellers?
How you show up in every way, matters.
Checkout the rest of this episode at https://www.youtube.com/watch?v=AB-d-EuxHLo
And learn more about How to Measure #oohadvertising and How #brands show up in the real world at https://www.theoohinsider.com/
