Don't chase the shiny object in B2B marketing.
Instead, focus on understanding your audience, delivering value, and building long-term relationships.
Consistency and relevance will always win over flashy tactics.
How are you making sure that you're top of mind when your buyers are IN the buying cycle?
Did you know that 60% of the purchase decision is made before a prospect contacts you?
Think different with Zachary Pardes on this week's episode of OOH Insider
Get the entire conversation here -
https://www.theoohinsider.com/scalingwithOOH
