🔄 In today's "OOH Insider Show" with Tim Rowe, Dan Hight of Placer.ai discusses the evolving landscape of consumer data privacy and how it's reshaping location intelligence. 🕵️♂️ Learn about the complexities of opt-in and opt-out systems, the deprecation of third-party cookies, and the scarcity of mobile ad IDs due to regulatory and OS changes. 🍪
🔒 Placer.ai stands out by prioritizing place over person, focusing on commercial real estate and place intelligence rather than personal data tracking. Discover how their approach, which excludes mobile ad IDs and strips out personally identifiable information (PII), positions them uniquely in the app ecosystem for various practical applications. 🏢
Get the entire conversation here -
https://www.theoohinsider.com/danhight-placerai/
