Retail Media Masterclass
Learn about in-store networks and how to maximize return on ad spend.
Join Mike Pollack (https://www.theoohinsider.com/guests/mike-pollack/) , the CRO of GroceryTV (https://grocerytv.com/) , and myself in today's episode where we're breaking down:
1. What it means to scale as a modern media company
2. How to unlock distribution with focus
3. And dive deep on why Retail Media Networks (RMNs) are so hot
Get in touch with Mike at mike@grocerytv.com
Highlights and Key Concepts:
1. The Power of Having Systems and a Defined Product:
2. Leveraging Distribution for Scaling:
3. The Current Wave of Innovation in Retail Media:
4. Challenges and Opportunities in Adoption:
Key Moments
• 00:08:14 Focus and sacrifice drive success.
• 00:17:03 Retail media is rapidly growing.
• 00:19:20 Retail media networks are evolving.
• 00:27:02 In-store media is evolving.
• 00:29:33 Retail media can drive performance.
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/
