In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of #consumerbehavior and how brands can effectively reach their target audience.
We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands.
Key Moments:
00:07:19 Consumer spending impacted by inflation.
00:18:46 How to leverage QR Codes to enhance the customer experience.
00:29:43 Real-time data optimization for ROI.
00:35:37 Consider omni-channel customer experience.
00:39:47 Integration of digital and physical for the customer.
Learn more about bridging the gap between brand #marketing and #performancemarketing at https://www.theoohinsider.com/
And learn more about PriceSpider at https://www.pricespider.com/
