How Will Content Continue To Evolve OOH Advertising And The Way Brands Think About Distribution?
Real-time bidding vs Real-time broadcast - which is the bigger driver behind broader adoption?
Think about the difference between:
"Content Distribution" and "Campaigns"
Notice anything?
Distribution is the job to be done, we just call them campaigns because they're temporary.
But "distribution is continuous" and that mindset shift is how we match the 'ALWAYS ON' appeal of OOH to brands who are 'ALWAYS ON' OOH.
Watch the rest of this episode here: https://www.youtube.com/watch?v=m41MlTSTE74
And learn more about #oohadvertising and How To Measure OOH at: https://www.theoohinsider.com/
