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How to use data to inform your strategy - Pre-campaign planning secrets from a CMO

Data isn't just for tracking your progress, it's for informing your strategy.

Use it to pivot, adjust, and optimize your path towards success.

Or, just use it to sell more damn french fries 🍟

Get ready for Part II in our Media Buyer Track

With Zachary Pardes, Co-founder of Black Valley and a CMO who has taken 2 companies to IPO.

Hear his perspective on media, overall, and on where OOH can play a pivotal role for brands who understand attention arbitrage and want to scale, profitably.

Get the entire conversation here -
https://www.theoohinsider.com/scalingwithOOH