We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity.
Outdoor Nation is a centralized source for all things out-of-home. They are on a mission to provide quickly executed campaigns, market knowledge of the top 300 U.S. markets, and audience-location data and eye-tracking software to maximize ROI.
*Takeaways*
- Entrepreneurial Operating System (EOS) is a set of concepts and tools that help businesses identify core values, put the right people in the right seats, clarify goals, and be transparent about challenges. - This way everyone is on the same page about what is important to your business.
- Trust your coworkers! Open a feedback loop to set clear expectations and checkpoints to achieve optimal success.
- “We only get better by learning what we suck at.” ~Schlepp
ODN has two creatives that shortlisted for this year's OBIE Awards! A Panera Bread pizza stretching cheese across two billboards and a Columbia Care Cannabis campaign with the message “You have in-laws. We have cannabis.”
*Links*
LinkedIn: https://www.linkedin.com/in/kristy-schlepp-43946526/
Email: kschlepp@odn.agency
Company: https://www.odn.agency
OBIE Awards: https://www.linkedin.com/posts/outdoor-nation_advertising-oohadvertising-creativedesign-activity-6906992880783912960-SdI9?utm_source=linkedin_share&utm_medium=member_desktop_web
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