This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (https://www.theoohinsider.com/blog/ai-unleashed-mostly-free-ooh-sales-enablement-measurement-and-insights/) (which can you can access here).
Watch the YouTube version here
(https://youtu.be/3LDyD9GY6iQ)
In this free class, I talk about how to incorporate AI in your OOH workflows.
Whether for sales enablement, measurement, or streamlining your operation, this is a great primer on the use of generative AI in your media company or as a media buyer or media planner.
There is a deck that accompanies this presentation which can be accessed for free at https://rb.gy/d5kk4
Key Timestamps:
• [00:01:25] AI enabling personal workflows.
• [00:06:13] AI in the podcasting industry.
• [00:11:22] Researching keywords with AI.
• [00:14:07] Creating internal apps with AI.
• [00:16:09] App built with spreadsheet integration.
• [00:20:13] Billboard foot traffic in cities.
• [00:24:03] Increasingly challenging quantifying the impact measurement.
• [00:27:58] Web traffic and media measurement.
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/
