How are cities continuing to change post-COVID and what is the opportunity for a #brand? Are they back? 💃 Are they dead? ☠ What's the story... Hear from the CEO of one of the biggest city-focused media companies in the world, Chris Grosso, of Intersection Media (and #NYC resident and…
THIS one secret is what makes #oohadvertising the superpower of iconic #brands 🤫 Because when you own attention it makes you look like the wolf 🐺of #wallstreet, all like... "I'm not f#ck*n leavin!" Ownership. Outright ownership is the secret to building a dominant brand. Check out the entire conversation on…
What sorts of things do #ads in big cities make possible? Find out from Chris Grosso on exactly what Better #brands Better #communities Chris Grosso on the 1's and 2's Check out the entire conversation on OOH Insider here: https://www.theoohinsider.com/unlocking-the-value-of-transit-advertising-a-discussion-with-intersection-media-ceo-chris-grosso/
Whether you're a #qsr or a fine dining restaurant, heck any business for that matter! Targeting based on location (for marketing) IS best practice 🏆 BUT Have you considered how to unlock the power of #hyperlocal ad campaigns with #oohadvertising with data-driven targeting? 🎯 Something to think about 🎧 Check…
Ever see Blade Runner? Eddie's Dream Is To Make Sci-Fi A Reality, Hear About How He Intends To Do It And check out the entire conversation here - https://www.theoohinsider.com/visual-feeder/
A Marketplace For Digital Projections In Store Windows In Chicago And New York?! 🤯 Really, need we say more? Check out app.visualfeeder.com where you can: 1) Find the perfect store windows on busy city streets 📷 2) Mockup your creative and see what it will look like 🎨 3) Launch…
How do you manage the #commercialrealestate leasing and #advertising to drive revenue and #marketingroi? The whole business model is interesting and it can't be explained in :19 seconds but this is a teaser to an entire conversation with Visual Feeder Founder Eddie Yang and you can check it out here:…
What's It Like Running A #startup With Your Sister? Hear from #ycombinator company Visual Feeder #founder Eddie Yang and check out the full episode here - https://www.theoohinsider.com/visual-feeder/
Do You Know The Difference Between #venturecapital And Angel Investors? It's Okay, Neither Did Eddie Eddie is the founder of a company called Visual Feeder and he appeared in a full-length conversation with Tim Rowe, The #ooh Insider which you can check out here - https://www.theoohinsider.com/visual-feeder/ There's even a #generativeai…
You Landed #Lyft As Your First #Client?! 😵 #Founder stories rock, hear from Eddie Yang on his. Find the entire conversation here - https://www.theoohinsider.com/visual-feeder/
Simply put, this is about legacy. And even though it's not mine to share, it's always been one of my favorites to share as a storyteller. Originally aired on April 27, 2020, I asked Daniel Wilkins about his OOH origin story and this was his answer. Take time to remember.…
Nathan Yeung, founder of Find Your Audience says "it's as easy as flipping it upside down". Flipping what? Find out. Even though it might appear to everyone else that you made a mistake, you cash checks.
Everyone says you can't measure the impact of a billboard or other OOH #advertising but that's just not true. From attribution suites like Accretive Outcomes to the "Poor Man's Brand Lift Study" via Google Search Console like described here by fractional CMO, Nathan Yeung It's free and it's easy. Now…
It's no longer acceptable to do marketing just for the sake of marketing. Today? It's gotta count. More than ever. So how do you create a northstar for your #marketing and #advertising? Think about what it means to create "impact" and go from there. From there, it's about #storytelling and…
How should #brands think about #advertising and measurement when it comes to #oohmedia partners? Nathan Yeung believes that if measurement is a feature, then you should be working with those partners. And I agree. Feedback loops are critical to being able to confidently scale your investment and Nathan nails this…
Using #ooh #media to create #experientialmarketing experiences at conferences isn't a new concept. But wrapping a charter bus, hiring a police escort, and blowing red lights thru Dallas? 🚦 This might be the first time for that.
Waiting for every traffic light to turn green before you leave your house is a crazy way to get anything done. In fact, you won't ever leave. So why does being okay with imperfection become a competitive advantage? One answer - speed. Faster feedback loops. Faster iteration. Reid Hoffman, founder…
In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand…
In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand…
noun: startup the action or process of setting something in motion. "Doing" a startup means starting. And evolving. And iterating. Over and over again. Optimizing that feedback loop with a long-term time horizon. Find out how this #ctv 📺 startup is doing exactly that. https://www.theoohinsider.com/taiv/
Find out where Taiv.tv is available and how brands can take advantage of the scale available. 94 of the top 100 programs on tv last year were #sporting events 82 of them were #nfl games What's the value of being seen next to the most watched moments in TV? 💰…
Really think about it... How many other places can say: "The reason you came here is to look at our screens"? It's one of the unique elements of the #sportsbar setting and now #brands can capitalize in an all-new way with Taiv.tv https://www.theoohinsider.com/taiv/
🥊 "Everybody has a plan until they get punched in the face" - Iron Mike Tyson But what do you do when your business gets punched in the face? You evolve or die. How Taiv puts the AI in TV. https://www.theoohinsider.com/taiv/
How do you balance what's best for the brand and the way things are? I'm not sure that #taiv co-founder, Avi Stoller, and I have the answer, but we're talking about it here... https://www.theoohinsider.com/taiv/