🛒 Discover how events can transform potential customers into loyal buyers! Dive into the power of experiential marketing and the hierarchy of social proof, from reviews to personal recommendations. Understand why, despite the rise of digital, the act of physically interacting with a product reigns supreme in influencing purchasing decisions.…
🚗 Discover the power of hands-on experiences in sales! Learn why 'the feel of the wheel is half the deal' and how getting customers to physically engage with products can dramatically influence their purchase decisions. This deep dive explores the crucial role of test drives and demos, especially when it…
🍟 Dive into the world of experiential marketing with an inside look at how major brands like McDonald's continue to innovate and connect with customers. Discover the strategic use of food trucks, apps, and deliveries in creating memorable brand activations that go beyond serving billions. Learn about the responsibility of…
💡 Unravel the complexities of tracking marketing ROI across ads, billboards, and events! Understand how each element contributes to a brand's ecosystem, creating a cumulative impact despite the challenges in isolating their individual successes. Learn the pros and cons of guerrilla tactics versus high-cost campaigns, and how perception and budget…
🔍 Discover the power of integrating digital and offline strategies to unlock brand potential! Let's jump into the world of marketing ecosystems: Where events, ads, and legacy media come together to create a comprehensive brand experience. Learn why face-to-face interactions at events are the most intimate and effective moments in…
🚀 Facing challenges in reaching your goals? Discover how obstacles can be your greatest opportunity on the OOH Insider Show! Dive into a thought-provoking conversation about transforming hurdles into stepping stones to success. Whether it's climbing Everest or achieving personal milestones, find out why the right support, like a Sherpa,…
🌐 Welcome to a special episode where Tim Rowe explores the power of offline attention in driving conversions. Discover the alchemy of real-world interactions as Tim chats with Clay Lundquist, founder of Exposure Agents. This unique network brings together local businesses, event producers, brands, media, and influencers, all dedicated to…
🔍 Why do 83% of shoppers prefer stores over online shopping? Clay Lundquist reveals the secret on the OOH Insider Show with Tim Rowe! Unpack the magic of hands-on experiences in retail and learn why feeling a product before buying makes a world of difference. Join us for a journey…
🤳 In a world where the distinction between city and suburb blurs, discover how the decline of daily commutes and changes in local demographics reshape where and how we shop. 🏡 🔍 Learn how Micro-Moments—those instant decisions to know, go, do, or buy—have become even more pivotal in a rapidly…
Discover the key metrics that drive successful campaigns, including click-through value, purchase lead value, and basket analysis. Rae shares insights into leveraging retail partnerships and data insights platforms like PriceByte to optimize ad spend in real time. 📊💡 Learn how brands can use real-time data to adapt to changing consumer…
Discover how brands can elevate their product detail pages (PDP) with ratings, reviews, and engaging video content. 🌟 Explore the power of visual storytelling in driving consumer engagement and how digital-first strategies are shaping the future of marketing. 🚀 🚚 While the idea of video ads on delivery trucks might…
Explore the power of discovery advertising with Rae Guimond from PriceSpider on the OOH Insider Show hosted by Tim Rowe. 🚀🔍 Discover how brands can tap into new markets by aligning with complementary products and lifestyles. Rae shares insights into the strategic use of discovery advertising, blending sparkling water with…
👶 Explore the convenience in consumer choice on OOH Insider Show with Tim Rowe and Rae Guimond of PriceSpider, focusing on how brands can simplify product selection for customers. Discover the strategy behind making shopping seamless, especially for essential items like baby products. 🍼 💡 Rae delves into the importance…
📊 As third-party data access diminishes due to heightened privacy concerns, discover how brands can adapt and enhance their data strategies. 💡 Explore PriceSpider's approach to leveraging 'Where to Buy' data insights, offering a glimpse into consumer behavior—from cart analysis to purchase patterns. Understand the significance of what's in the…
🔍Find out how hardware brands are leveraging this feature to boost online sales and why having a 'Where to Buy' on your brand's website is becoming crucial in the consumer journey. 🛒 💡 Rae discusses the importance of understanding who your top retailers are and how to enhance the shopping…
Tim Rowe and Rae Guimond of @PriceSpider takes a deep dive into the last mile delivery experience, comparing personal anecdotes with big retailers like Costco and Home Depot. Discover how a single poor delivery experience can shift consumer behavior from online to in-store shopping. 🛒 📦 We explore the marketing…
🛍️ As more consumers opt for online grocery shopping, understanding stock availability becomes crucial, highlighting the broader narrative of data's role in consumer experience. 💡 We discuss the often-overlooked aspect of data ownership, especially in the context of emerging channels and regulatory landscapes like GDPR. Brands must navigate the complexities…
YouTube Description: Step into the world of digital shelves with Rae Guimond from PriceSpider on the OOH Insider Show hosted by Tim Rowe. 🛒📲 Discover the journey of online shopping, from the first click to the final checkout. Rae delves into the importance of digital shelves, exploring how they extend…
🌍 Join "OOH Insider Show" with Tim Rowe, exploring the dynamic intersection of in-store retail media, programmatic advertising, and location marketing in shaping the future of shopping. 🛍️ Today, we delve into how brands are transforming consumer experiences, from fashion retail in NYC to the programmatic revolution in physical stores.…
📱 Rae Guimond shares insights from her unique journey from Medieval Literature to E-commerce, revealing the narrative dynamics in marketing and the identification of the true 'hero' in the brand's story. 📖 🛍️ Dive into how PriceSpider navigates the intricate path to purchase, leveraging data to understand consumer behavior. Rae…
Explore how branded trucks, like Raymour & Flanigan’s, become moving billboards, capturing attention daily. 📦 Rae Guimond from PriceSpider discusses the strategic potential of utilizing delivery and rideshare vehicles for brand exposure in an era where traditional transit advertising reaches fewer eyes. 🚖 💭 From observing the frequency of delivery…
Learn how brands like Nestle aim to significantly increase their global e-commerce sales and the vital role of data in this ambitious journey. 🌐 🔍 Discover the critical importance of seamless connectivity along the purchase path, allowing brands to aggregate data and optimize their strategies to exceed KPIs. Discuss the…
🛒 Dive into the retail revolution on OOH Insider Show with Tim Rowe and Rae Guimond from PriceSpider. 🌟 Today, we're dissecting how brands leverage data within Brand Monitor and 'Where to Buy' solutions to enhance retail partnerships and navigate the competitive landscape of retail media networks. 📊 💡 Rae…
We're unpacking the potential risks of brand erosion amidst cost-cutting measures, the rise of last-mile delivery services, and workforce attrition. 🚚 Is the threat to brand equity real, or is it just a spooky story? 🤔 Explore the delicate balance companies must maintain to preserve brand value while navigating logistical…