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AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of…
Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI …
Winners and Losers: Inside the Shopify App Store with Cory Gill, Foun…
Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify ap...
Building for Exit:Transitioning Your Agency to a SaaS Company with Be…
We sit down with Ben Sharf, Co-Founder of Platter , to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap : Discover what made Ben turn down a lucrative consulting job just ...
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and e…
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Ma…
There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your …
CMO Insights: Building Trust and Scaling Profitably with OOH with Zac…
In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the stra…
Behind the Media Buy: Incrementality and Lifecycle Marketing with Chr…
Top 10 Takeaways 📰 Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS.Incrementality testing is critical to determining the t…
Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha,…
Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my mar…
Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights fr…
Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, Kn...