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Big Happy teaches us about How to Drive Performance Outcomes with Def…
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger , CEO, and Gabby Stoller , GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Shou...
K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH
In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking ...
Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichanne…
(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and sim…
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DO…
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a med…
Alvaro Villa teaches us about Automating Direct Sales and Navigating …
"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the c…
Emmy-Award Winning Media Researcher Bill Harvey teaches us about Atte…
Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. …
Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech
Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus…
Jonathan Moffie teaches us about How Generative AI is unlocking long-…
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore h…
Ravi Patel teaches us about Curation and How SPO is shaping the futur…
Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world...
DOOH Programmatic Primer: Learn about How Programmatic Trading is inf…
Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trad…
Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Papar…
Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently publ…
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a…
Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategie…
Robert O'Rourke and Stephen Brooks teach us about connecting CTV buye…
Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this in…
From Data to Dollars: A Framework for Measuring In-Store Retail Media…
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital adverti...
AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of…
Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI …
Winners and Losers: Inside the Shopify App Store with Cory Gill, Foun…
Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify ap...
Building for Exit:Transitioning Your Agency to a SaaS Company with Be…
We sit down with Ben Sharf, Co-Founder of Platter , to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap : Discover what made Ben turn down a lucrative consulting job just ...
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and e…
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Ma…
There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your …
CMO Insights: Building Trust and Scaling Profitably with OOH with Zac…
In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the stra…
Behind the Media Buy: Incrementality and Lifecycle Marketing with Chr…
Top 10 Takeaways 📰 Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS.Incrementality testing is critical to determining the t…
Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha,…
Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my mar…
Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights fr…
Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, Kn...
The Future of Car Dealership Marketing: Advertising Insights from a R…
In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digita...