David Title, Founder of Bravo Media is Back!
And we're talking about "What Makes OOH Real" and the debate about "Fake OOH" errr CGI-generated, virtual, whatever you want to call it.
The reality is - the campaign is the content.
The job to be done is distribution.
And more brands playing with OOH, in any way, is a good thing!!!
Checkout Some Great Examples of Mixed Reality And Virtual OOH Here
Here are some highlights from our conversation:
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The Rise of Virtual Out-of-Home: David explains why virtual OOH is such a hot trend, the popularity of anamorphic displays that create "3D effects", and how brands are leveraging these illusions to capture attention on social media.
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The Power of Optical Illusions: We explore the psychology behind optical illusions and how they captivate our minds. David emphasizes that it's not about the technology itself, but rather the impact it has on the audience. CGI-generated OOH experiences can create a magical and immersive world that leaves a lasting impact while testing the channel in a cost-efficient way that sets the expectation of actually showing up, IRL.
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Virtual vs. Real: David shares insights on the cost-effectiveness of virtual OOH campaigns compared to traditional campaign investments. He highlights that investing in creating compelling content for virtual experiences can yield significant returns because it enables brands to reach a wider audience through social media and influencers. Pro-Tip: More people knowing you exist is also a good thing 💡
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Virtual Activations: We talk about the idea of "virtual activations", where brands create virtual experiences that appear real. We talk about the 50-foot-tall Barbie walking around Dubai and handbags driving around Paris and how these types of experiments push creative boundaries and generate engagement. Making OOH the celebrity, real or fake.
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The Expectation of Authenticity: We discuss how CGI-generated (virtual) OOH experiences create the expectation that brands show up, for real. IRL. So while virtual campaigns can be exciting and attention-grabbing, it's essential for brands to deliver real experiences to maintain authenticity and credibility to remain relevant.
So, if you're intrigued by these concepts and want to hear a contrarian take on the topic, then you know I highly recommend listening to the full episode.
You'll get a ton of valuable insight from David Title, who shares his expertise and experiences in creating innovative real-world experiences for brands like Revlon, Krispy Kreme, and The NFL Network.
So, what are you waiting for?!
Watch or listen to the full episode now.
