Unlocking Large Format Advertising Secrets for Success - Programmatic DOOH Trends

LARGE FORMAT IS STILL CHAMPION

3/4 DOOH dollars go to large format billboards

1/3 Programmatic DOOH dollars go to large format billboards

Why?

Bigger is better.,

Whether it's in a living room or on a stick in the ground - large format = premium.

That trend is not going to change.

But where do video networks win?

Find out here: https://www.theoohinsider.com/programmatic-primer/